The Work Archives - Campaign Middle East https://campaignme.com/tag/the-work/ Tue, 23 Jun 2026 13:35:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png The Work Archives - Campaign Middle East https://campaignme.com/tag/the-work/ 32 32 The Gerety Awards Jury Room Insights: What makes creative work worth awarding? https://campaignme.com/the-gerety-awards-2026-jury-room-insights-what-makes-creative-work-worth-awarding/ Thu, 18 Jun 2026 13:00:46 +0000 https://campaignme.com/?p=123451 The Gerety Awards 2026 – named after Mary Frances Gerety, the copywriter who in 1948 coined the slogan “A diamond is forever” and the only globally renowned awards programme with an all-female jury of respected leaders and subject matter experts – has revealed the completion of its MEA jury deliberations. Sessions are held around the world, […]

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]]> Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit https://campaignme.com/al-haboob-turns-a-racing-camel-into-the-world-cups-unlikeliest-pundit/ Tue, 16 Jun 2026 13:12:40 +0000 https://campaignme.com/?p=123371 With the 2026 FIFA World Cup now under way across the United States, Canada and Mexico, M+C Saatchi Sport & Entertainment Middle East has handed professional camel racing team Al Haboob a pundit of its own. The campaign, released in a teaser video and hero film on Al Haboob’s social platforms, follows the team’s ambassador […]

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]]> Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film https://campaignme.com/property-finder-says-the-world-comes-home-in-fifa-world-cup-2026-brand-film/ Wed, 10 Jun 2026 13:46:02 +0000 https://campaignme.com/?p=123228 Property Finder has entered the FIFA World Cup 2026 conversation with a brand film that captures how global audiences come together in the region to witness one of the world’s most highly anticipated cultural moments. The campaign is a high-level brand equity play targeting the diverse, multicultural communities that call the UAE, Qatar and Bahrain […]

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]]> Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines https://campaignme.com/dragons-of-mena-awards-in-dubai-details-revealed-categories-criteria-deadlines/ Fri, 05 Jun 2026 07:02:06 +0000 https://campaignme.com/?p=122970 Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

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]]> Saints Pères marks Dubai launch with ‘The Trip’ produced by The Refreshment Club https://campaignme.com/saints-peres-marks-dubai-launch-with-the-trip-produced-by-the-refreshment-club/ Mon, 25 May 2026 10:45:15 +0000 https://campaignme.com/?p=122488 Saints Pères has unveiled its arrival in Dubai through a cinematic campaign film tracing the physical and symbolic journey of the Maison from Paris to the Middle East. The campaign was rolled out across brand-owned channels through social media campaigns as well as earned media between May 17 and August 31. The film follows a […]

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]]> Bayut unveils AI-led brand campaign spotlighting its TruBrokers https://campaignme.com/bayut-unveils-ai-led-brand-campaign-spotlighting-its-trubrokers/ Fri, 22 May 2026 13:27:55 +0000 https://campaignme.com/?p=122446 Bayut has launched its latest brand campaign, tapping AI-led creatives to shine a light on its most recognisable features and initiatives. The hero focus of the campaign is its signature agent recognition programme TruBroker, designed to help property seekers identify professionals who consistently meet high standards of responsiveness, quality and credibility. By featuring AI versions […]

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]]> New Balance takes over Alserkal Avenue for Grey Days 2026 https://campaignme.com/new-balance-takes-over-alserkal-avenue-for-grey-days-2026/ Fri, 22 May 2026 12:46:48 +0000 https://campaignme.com/?p=122299 New Balance hosted is annual Grey Days celebration this month, with a takeover of Alserkal Avenue in Dubai under The Grey Days Neighborhood experience. The 10-day event activation saw several partnerships with local, homegrown brands which included workshops, work-out classes, curated menus at artisanal coffee shops and more. Open to the public from 1 May […]

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]]> BOUNCE Riyadh opens with ‘This is Social’ campaign https://campaignme.com/bounce-riyadh-opens-with-this-is-social-campaign/ Fri, 22 May 2026 11:37:48 +0000 https://campaignme.com/?p=122429 Trampoline and freestyle playground BOUNCE has opened its doors in Riyadh, Saudi Arabia with a campaign designed to celebrate the freestyle spirit and continued evolution of the youth-led lifestyle brand. The social-first campaign, developed in partnership with Stereo Creative, was built for a generation seeking spaces where real-world belonging replaces the scroll. “GCC teens are […]

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]]> Taste of Saudi: The story of a nation told through its culinary heritage https://campaignme.com/taste-of-saudi-the-story-of-a-nation-told-through-its-culinary-heritage/ Thu, 07 May 2026 04:00:11 +0000 https://campaignme.com/?p=121676 In almost every episode of Taste of Saudi, a local chef looks at Hisham Baeshen and says: “I don’t cook it this way”. It happens in Tabuk, where fresh fish from the local market become Sayadiyah prepared differently than any recipe Hisham had encountered. It happens in Ha’il, where he and Chef Abdallah roll vine […]

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]]> Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’ https://campaignme.com/al-futtaim-toyota-tugs-heartstrings-among-uae-locals-long-term-residents-with-the-accidental-icon/ Tue, 05 May 2026 10:43:19 +0000 https://campaignme.com/?p=121470 Al-Futtaim Toyota has unveiled ‘The Accidental Icon‘ campaign, in partnership with creative agency Memac Ogilvy UAE, production house Vibe Content Creators, media agency PHD, and PR and communications agency Gambit Communications. The campaign, which builds on Al-Futtaim Toyota’s decades of reliability, reignites an age-old emotional brand connection with Emiratis and long-term residents of the UAE […]

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