The Romans Archives - Campaign Middle East https://campaignme.com/tag/the-romans/ Mon, 22 Jun 2026 08:06:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png The Romans Archives - Campaign Middle East https://campaignme.com/tag/the-romans/ 32 32 Winners revealed: Campaign Agency of The Year Global 2025 https://campaignme.com/winners-revealed-campaign-agency-of-the-year-global-2025/ Fri, 19 Jun 2026 06:52:11 +0000 https://campaignme.com/?p=123596 More than 200 guests from around the world attended the Campaign Agency of The Year Global awards ceremony on 18 June at the Jumeirah Carlton Tower hotel in London. This year, the awards programme received entries from 85 companies across 16 countries, ranging from independent shops to global networks and demonstrating commitment to recognising excellence, […]

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]]> Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation https://campaignme.com/porsche-mea-the-romans-team-up-to-honour-work-of-the-black-mambas-and-rhino-conservation/ Fri, 19 Jun 2026 04:54:28 +0000 https://campaignme.com/?p=123586 Porsche Middle East and Africa has released a gripping, eight-minute documentary that tells the story of The Black Mambas, the world’s first all-female, anti-poaching unit. The film, a partnership between Porsche South Africa, Porsche Middle East, The Romans and produced by LITTLEBIG Global, shows Porsche Centre Johannesburg repurposing a Cayenne SUV into a one-of-one rapid […]

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]]> Is regional marketing more brand-led than campaign-led? https://campaignme.com/is-regional-marketing-more-brand-led-than-campaign-led/ Tue, 02 Jun 2026 07:30:46 +0000 https://campaignme.com/?p=122674 As marketers across the Middle East navigate the pressure to deliver immediate results while building brand, a key question continues to divide the industry: is regional marketing truly brand-led, or has it become overly campaign-led? For some, the region remains trapped in a loop of short-term activations, seasonal moments and performance-driven tactics that prioritise immediate […]

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]]> The Romans MENA completes new-look senior leadership team with new Head of Client Services https://campaignme.com/the-romans-mena-completes-new-look-senior-leadership-team-with-new-head-of-client-services/ Thu, 07 May 2026 05:55:48 +0000 https://campaignme.com/?p=121655 The Romans MENA has completed its new-look senior leadership team with the hire of Lauren Sanders as Head of Client Services, following the recent appointment of its first Managing Director, Sanders will be responsible for delivering The Romans experience across its growing client portfolio. Her remit spans client leadership, talent development and building a seamless, […]

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]]> The Romans MENA appoints first Managing Director following breakout year https://campaignme.com/the-romans-mena-appoints-first-managing-director-following-breakout-year/ Thu, 23 Apr 2026 14:05:46 +0000 https://campaignme.com/?p=120942 The Romans MENA has appointed Sophia Boudjemaa as its first Managing Director in the region, doubling down on its rapid rise following the win of five Agency of the Year titles in its first full year. Boudjemaa mandate is to accelerate The Romans’ rise across the region, scaling both its client portfolio and reputation for […]

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]]> Finalists announced for PRCA MENA Young Lions PR Competition https://campaignme.com/finalists-announced-for-prca-mena-young-lions-pr-competition-2026/ Tue, 07 Apr 2026 12:30:37 +0000 https://campaignme.com/?p=119101 Six agencies have made it to the 2026 shortlist of finalists for the PRCA MENA Young Lions PR Competition, following a competitive round that brought together 27 teams from across the region. The winning PRCA MENA Young Lions team will go on to represent the region at the Cannes Lions International Festival of Creativity in […]

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]]> Will artificial intelligence (AI) and authenticity continue to remain buzzwords in 2026? https://campaignme.com/will-artificial-intelligence-ai-and-authenticity-continue-to-remain-buzzwords-in-2026/ Tue, 17 Feb 2026 05:07:46 +0000 https://campaignme.com/?p=116345 Throughout 2025, two words have dominated most conversations: ‘AI’ and ‘authenticity’. But now in 2026, will these terms remain as buzzwords or start being a part of how brands operate, create and grow. In this month’s Industry Forum, we asked a cross section of industry experts to weigh in on the question: Will artificial intelligence […]

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]]> The year ahead for original, earned-first thinking https://campaignme.com/the-year-ahead-for-original-earned-first-thinking/ Wed, 04 Feb 2026 12:28:45 +0000 https://campaignme.com/?p=115589 Off the bat, this isn’t a predictions piece. I’ve loathed prediction commentary for the longest time. Financial analysts, armed with models and data, almost always incorrectly predict market performance. And I recently predicted Ruben Amorim would be successful at Manchester United. That alone should disqualify me from making any formal forecasts. No, instead, I’m going […]

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]]> The Annual: Top 10 pitches of 2025 https://campaignme.com/the-annual-top-10-pitches-of-2025/ Tue, 06 Jan 2026 09:30:06 +0000 https://campaignme.com/?p=113980 Campaign Middle East’s The Annual 2025 issue has recorded some of the biggest account wins in the Middle East. In 2025, independent agencies were on the rise, securing major remits from giant corporations across multiple-year retainers. The year also saw several agencies retaining current clients. These wins opened doors to potential long-term partnerships and highlighted […]

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]]> AOTY 2025: The Romans on winning PR/ Communications Agency of the Year https://campaignme.com/aoty-2025-the-romans-on-winning-pr-communications-agency-of-the-year/ Wed, 31 Dec 2025 06:26:11 +0000 https://campaignme.com/?p=113792 The Romans was named the PR/ Communications Agency of the Year at Campaign Agency of the Year Middle East Awards 2025. “The Romans bring a breath of fresh air to the market. Their rise has been fast, fearless, and full of personality – showing how indie agencies can make waves with creativity and culture. The work […]

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