The Real Hydration Break Archives - Campaign Middle East https://campaignme.com/tag/the-real-hydration-break/ Tue, 21 Jul 2026 12:18:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png The Real Hydration Break Archives - Campaign Middle East https://campaignme.com/tag/the-real-hydration-break/ 32 32 Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform https://campaignme.com/saudi-makes-the-world-cups-hydration-break-a-real-time-marketing-platform/ Tue, 21 Jul 2026 12:16:59 +0000 https://campaignme.com/?p=124944 Saudi Tourism Authority has transformed one of the World Cup’s most recognisable match-day moments into a real-time social activation, using the tournament’s three-minute hydration breaks as the inspiration for a live Instagram competition promoting travel experiences across Saudi. Launched under the Saudi, Welcome to Arabia brand, The Real Hydration Break centered on a simple mechanic […]

The post Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform appeared first on Campaign Middle East.

]]>