The Mettleset Archives - Campaign Middle East https://campaignme.com/tag/the-mettleset/ Mon, 01 Jun 2026 11:10:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png The Mettleset Archives - Campaign Middle East https://campaignme.com/tag/the-mettleset/ 32 32 Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

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]]> Sports marketing: Leaders discuss a language of belonging https://campaignme.com/sports-marketing-leaders-discuss-a-language-of-belonging/ Mon, 15 Dec 2025 08:41:19 +0000 https://campaignme.com/?p=113092 Sports marketing is shifting gears. It is accelerating past traditional sponsorship plays, broadcast tie-ups, naming rights and endorsements. The old manual that mandated mere brand presence is being rewritten. Marketers are beginning to move beyond the clutter of logos plastered on sports jerseys, media walls, racing cars, virtual on-screen overlays, and banners on the perimeters […]

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]]> The Next Power Play? Women’s Sport. https://campaignme.com/the-next-power-play-womens-sport/ Fri, 28 Nov 2025 06:54:20 +0000 https://campaignme.com/?p=112589 Women’s sport isn’t a trend. It’s a long-overdue recognition of women’s performance, influence and impact in sports. Women’s sport has entered a breakout era: investment is rising, viewership is climbing, and brands are waking up to the fact that this isn’t just a ‘good cause’. It is quickly becoming one of the most culturally charged […]

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