The Hanging House Archives - Campaign Middle East https://campaignme.com/tag/the-hanging-house/ Fri, 24 Apr 2026 09:20:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png The Hanging House Archives - Campaign Middle East https://campaignme.com/tag/the-hanging-house/ 32 32 As major events approach in 2026, how should brands show up? https://campaignme.com/as-major-events-approach-in-2026-how-should-brands-show-up/ Fri, 24 Apr 2026 09:20:20 +0000 https://campaignme.com/?p=121034 It feels strange to talk about large-scale moments at a time when the atmosphere across the region feels more reflective and measured. Yet, at the same time, that’s the reality of working in experiential design. In recent days, events across the wider Middle East have inevitably shifted the tone of public conversation, reminding us how quickly the context […]

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]]> Athar Festival launches ‘Inside Athar’ series to help brands, creators and agencies stand out https://campaignme.com/athar-festival-launches-inside-athar-series-to-help-brands-creators-and-agencies-stand-out/ Thu, 23 Apr 2026 09:36:37 +0000 https://campaignme.com/?p=120966 As preparations ramp up for the next edition of Athar Festival, organisers have unveiled Inside Athar – a three-part online series designed to give the industry a clearer, more practical understanding of how to maximise participation across content, awards and brand activations. Taking place across three days, the online series brings together jury members, content […]

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]]> Founder Anam Ahmad appointed CEO of The Hanging House https://campaignme.com/founder-anam-ahmad-appointed-ceo-of-the-hanging-house/ Wed, 01 Apr 2026 10:19:09 +0000 https://campaignme.com/?p=118497 The Hanging House, an award-winning, Dubai-based experiential agency, has appointed founder Anam Ahmad as Chief Executive Officer. She steps up from her previous role as Chief Creative Officer as the business enters its next phase of growth. The appointment marks a structural shift for the almost decade-old studio as it evolves beyond a traditional, campaign-led […]

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]]> du campaign ‘bridges the space between’ people, communities in the UAE https://campaignme.com/du-campaign-bridges-the-space-between-people-communities-in-the-uae/ Tue, 06 Jan 2026 09:00:15 +0000 https://campaignme.com/?p=114027 Telecom and digital services provider du has launched ‘Bridging the Spaces Between Us’: a new brand campaign that places human connection at the centre of its story. Created with TBWA\RAAD, and brought to life in collaboration with Mindshare, The Goat Agency, SOCIALEYEZ,  The Hanging House, and Rush Films, the du campaign premiered on Burj Khalifa, […]

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]]> Ready, set, roll: What 30 years of Jumanji can teach us about brand experiences https://campaignme.com/ready-set-roll-what-30-years-of-jumanji-can-teach-us-about-brand-experiences/ Tue, 16 Dec 2025 12:08:56 +0000 https://campaignme.com/?p=113294 There’s a reason Jumanji still gets us, even thirty years on. The moment that board starts to wake up, you feel that familiar ‘oh here we go’ flutter in your chest. One second it’s an ordinary board game, the next the drums start rumbling and the whole world tilts into something wild and unpredictable. Even […]

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]]> Everyone’s doing experiential … but who’s getting it right? https://campaignme.com/everyones-doing-experiential-but-whos-getting-it-right/ Mon, 01 Sep 2025 07:09:08 +0000 https://campaignme.com/?p=107783 If you work in marketing in the Middle East, chances are you’ve heard the word ‘experiential’ so often lately that it’s starting to lose its punch. These days it gets put on everything, from activations and pop-ups, to oversized screens. In this region, especially, the term has become misunderstood. Too often it’s mistaken for ‘tech’. […]

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]]> Why wellness is the future of brand experiences https://campaignme.com/why-wellness-is-the-future-of-brand-experiences/ Thu, 10 Jul 2025 11:07:48 +0000 https://campaignme.com/?p=105282 What used to be yoga classes, green smoothies and spa retreats, now represents a powerful cultural shift: wellness is now a fundamental way people seek meaning, connection and genuine calm in their lives. The numbers reflect this transformation. McKinsey values the global wellness market at over two trillion dollars and rising, with nearly 30 per […]

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]]> The Marketing Society GCC Awards 2025: Mashreq, Majid Al Futtaim, Etihad and more shortlisted https://campaignme.com/the-marketing-society-gcc-awards-2025-mashreq-majid-al-futtaim-etihad-and-more-shortlisted/ Fri, 30 May 2025 09:40:05 +0000 https://campaignme.com/?p=103146 The Marketing Society has announced the shortlist for its 2025 GCC Awards, featuring entries from brands including Mashreq, Majid Al Futtaim, Etihad, STA, Red Sea Global, and Mercedes-Benz. The awards, launched in the UAE in 2023, aim to recognise marketing work that demonstrates not only creativity and effectiveness but also contributes to business growth and […]

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]]> Private View by The Hanging House’s Anam Ahmad https://campaignme.com/private-view-by-the-hanging-houses-anam-ahmad/ Tue, 29 Apr 2025 07:03:44 +0000 https://campaignme.com/?p=101403 Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This review of our ‘Works’ from March is by Anam Ahmad, Founder & Chief Creative Officer, The Hanging House. RAKTDA: Not a Vacation … Our Vacation RAK is finally […]

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]]> From cave walls to campaigns: why storytelling still sells https://campaignme.com/from-cave-walls-to-campaigns-why-storytelling-still-sells/ Wed, 02 Apr 2025 09:59:04 +0000 https://campaignme.com/?p=98697 Storytelling isn’t just something we do for fun, it’s how we’ve made sense of the world for over 30,000 years. From cave paintings to TikToks, it’s how we pass knowledge on, connect with others and feel part of something bigger. It’s also at the heart of everything we do in this industry. Whether we’re designing […]

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