The Coca-Cola Company Archives - Campaign Middle East https://campaignme.com/tag/the-coca-cola-company/ Thu, 11 Jun 2026 08:18:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png The Coca-Cola Company Archives - Campaign Middle East https://campaignme.com/tag/the-coca-cola-company/ 32 32 Coca-Cola and Rahma Riad release Middle East football anthem for FIFA World Cup https://campaignme.com/coca-cola-and-rahma-riad-release-middle-east-football-anthem-ahead-of-fifa-world-cup/ Wed, 10 Jun 2026 07:10:07 +0000 https://campaignme.com/?p=123169 Acclaimed artist Rahma Riad has dropped a new anthem celebrating the passion and pride of football fans across the Middle East ahead of the FIFA World Cup 2026, the world’s biggest football tournament this summer. The song called ‘First Among the Best’, has been recorded in collaboration with Coca-Cola, an official FIFA World Cup 2026™ […]

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]]> WPP and Publicis go head-to-head in Coca-Cola media, data and tech review https://campaignme.com/wpp-and-publicis-go-head-to-head-in-coca-cola-media-data-and-tech-review/ Thu, 04 Jun 2026 08:36:17 +0000 https://campaignme.com/?p=122927 The Coca-Cola Company is set to run a global review of its media, data science and technology capabilities, in a showdown between Publicis Groupe and WPP. The soft drinks giant confirmed the review to Campaign UK, which will begin in July, with decisions expected in autumn. The review is being handled in partnership with Mediasense. […]

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]]> Is regional marketing more brand-led than campaign-led? https://campaignme.com/is-regional-marketing-more-brand-led-than-campaign-led/ Tue, 02 Jun 2026 07:30:46 +0000 https://campaignme.com/?p=122674 As marketers across the Middle East navigate the pressure to deliver immediate results while building brand, a key question continues to divide the industry: is regional marketing truly brand-led, or has it become overly campaign-led? For some, the region remains trapped in a loop of short-term activations, seasonal moments and performance-driven tactics that prioritise immediate […]

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]]> NBA, Coca-Cola ink multi-year global marketing deal with Sprite as official drink https://campaignme.com/nba-coca-cola-ink-multi-year-global-marketing-deal-with-sprite-as-official-drink/ Mon, 23 Mar 2026 04:00:59 +0000 https://campaignme.com/?p=118000 The National Basketball Association (NBA) and The Coca-Cola Company have revealed a new global marketing partnership, bringing Sprite® back as the league’s Official Global Soft Drink Partner. The agreement marks the return of one of the NBA’s most iconic brand collaborations, reuniting two names that have shared a deep connection to basketball culture for decades.  […]

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]]> Podcast: Coca-Cola’s Ben Sadek on brand experiences that move people and partnering with the FIFA World Cup 2026 https://campaignme.com/podcast-coca-colas-ben-sadek-on-brand-experiences-that-move-people/ Fri, 13 Mar 2026 05:30:41 +0000 https://campaignme.com/?p=117025 On the latest episode of Campaign Middle East’s On The Record podcast, Ben Sadek, Lead for Sports and Entertainment Partnerships — Middle East, The Coca-Cola Company, makes the case for brand experiences that move people and make a difference, both globally and locally. Sadek reveals how sports and entertainment is deeply ingrained into Coca-Cola’s DNA, with a history […]

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]]> Coca-Cola marks Kuwait National Day with heritage inspired limited-edition can https://campaignme.com/coca-cola-marks-kuwait-national-day-with-heritage-inspired-limited-edition-can/ Fri, 20 Feb 2026 11:52:46 +0000 https://campaignme.com/?p=116643 Coca-Cola is marking Kuwait National Day with the launch of a special limited-edition can, which celebrates the nation’s rich heritage, traditions and free spirit. Kuwait National Day has been featured once again on the Coca-Cola cans. The striking design draws inspiration from Kuwait’s cultural roots, featuring traditional Sadu patterns that symbolise Bedouin craftsmanship and echo […]

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]]> 15 UAE women marcomms leaders picked for Think Equal Leadership Accelerator https://campaignme.com/15-uae-women-marcomms-leaders-picked-for-think-equal-leadership-accelerator/ Wed, 14 Jan 2026 07:23:43 +0000 https://campaignme.com/?p=114452 The Leadership Accelerator by Think Equal, an industry initiative by The Marketing Society that aims to accelerate gender equality in leadership across the marcomms industry in the GCC, has selected 15 candidates for its inaugural cohort. The six-month programme is designed to propel high-potential female professionals in marketing and communications into senior leadership positions. “This […]

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]]> Powerade spotlights the strength in stillness with Lamine Yamal https://campaignme.com/powerade-spotlights-the-strength-in-stillness-with-lamine-yamal/ Fri, 09 May 2025 13:00:59 +0000 https://campaignme.com/?p=102062 Powerade, continues its ‘Pause is Power’ platform with a new film starring football star Lamine Yamal. Titled The 304 – a reference to the area code of Yamal’s neighbourhood in Rocafonda, Mataró – the spot explores how elite athletes find strength in moments of pause, just before the biggest moments in their sporting careers. Produced […]

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]]> Spotify launches in-house music consultancy Aux https://campaignme.com/spotify-launches-in-house-music-consultancy-aux/ Mon, 26 Feb 2024 04:52:32 +0000 https://campaignme.com/?p=77347   Spotify has launched an in-house music consultancy called Aux that will guide brands on how to use music in advertising and pair them with musicians. Aux offers brands a new way to reach the hundreds of millions of people who stream music, while giving emerging talent new monetization options and creating a new revenue […]

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]]> The Coca-Cola Company lights up Burj Khalifa to introduce new global brand philosophy and visual identity to the Middle East https://campaignme.com/the-coca-cola-company-lights-up-burj-khalifa-to-introduce-new-global-brand-philosophy-and-visual-identity-to-the-middle-east/ Thu, 13 Jan 2022 09:00:56 +0000 https://campaignme.com/?p=44329   Coca Cola Middle East – in association with Dubai based agency ‿ and us – kicked of its new “Real Magic” platform with a dazzling experience on Burj Khalifa in Dubai. ‘Real Magic’ marks the first new global brand philosophy for Coca-Cola since 2016. It refreshes Coca-Cola’s promise – to unite and uplift people […]

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