The Bold Group Archives - Campaign Middle East https://campaignme.com/tag/the-bold-group/ Mon, 18 May 2026 14:29:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png The Bold Group Archives - Campaign Middle East https://campaignme.com/tag/the-bold-group/ 32 32 Saudi Report 2026: The annual work round-up https://campaignme.com/saudi-report-2026-the-annual-work-round-up/ Fri, 15 May 2026 05:00:30 +0000 https://campaignme.com/?p=121907 Here is Campaign Middle East’s annual round-up of selected Work from the Kingdom in its Saudi Arabia Report. This year’s selection highlights campaigns that tapped into humour, fandom, Ramadan rituals, self-expression and everyday Saudi insights to connect with audiences in culturally relevant ways. Here is the 2026 round-up of some ‘made-for-Saudi, by-Saudi’ campaigns, featuring work […]

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]]> Building better bridges between brief, creative and production https://campaignme.com/building-better-bridges-between-brief-creative-and-production/ Wed, 01 Oct 2025 08:30:38 +0000 https://campaignme.com/?p=109492 Every great ad campaign requires a formula of insightful creativity, a fair budget and a clear, concise brief. However, for far too long, industry professionals have quibbled that behind a credit list of work, an undercurrent of frustration saddles the creative process – from client brief to production – before the relief of roll-out.  “Often, […]

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]]> Balancing AI and creativity: the future of Saudi advertising https://campaignme.com/balancing-ai-and-creativity-the-future-of-saudi-advertising/ Thu, 13 Mar 2025 09:40:39 +0000 https://campaignme.com/?p=97902 The industry is undergoing a profound transformation, moving beyond generative AI to the more advanced realm of Agentic AI. This leap introduces systems that not only create content but also autonomously make decisions and execute tasks, redefining how campaigns are conceptualised, managed, and optimised. Yet, as we embrace automation, it’s vital to maintain a balanced […]

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]]> The Bold Group launches seven specialised agencies https://campaignme.com/the-bold-group-launches-seven-specialised-agencies/ Fri, 20 Dec 2024 11:54:22 +0000 https://campaignme.com/?p=93810 The Bold Group, a Saudi-based creative and communications group, has announced the launch of seven new specialised agencies. Each of the seven agencies will focus on different areas of the communications industry, including branding, creative services, strategic communications, digital experiences, film production, strategic advisory, and product design. The newly launched agencies include: Bold Brands: A […]

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]]> Women in advertising: Collaboration catalyses success https://campaignme.com/women-in-advertising-collaboration-catalyses-success/ Fri, 30 Aug 2024 10:23:23 +0000 https://campaignme.com/?p=88977 The advertising industry in Saudi Arabia is undergoing a profound transformation, reflecting the broader economic and social changes within the Kingdom. As part of the Vision 2030 initiative, Saudi Arabia is not just diversifying its economy but is also fostering a thriving creative sector where advertising plays a pivotal role. This transformation is driven by […]

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]]> Women in advertising reflect on equity in latest Campaign Middle East issue https://campaignme.com/women-in-advertising-reflect-on-equity-in-latest-campaign-issue/ Thu, 29 Aug 2024 05:06:33 +0000 https://campaignme.com/?p=88895 Campaign Middle East’s latest issue is now out on stands and available online. In this issue, Campaign Middle East offers women in leadership positions within the field of advertising the opportunity to share their open and honest take on how the needle has moved on diversity, equity, and inclusion within the industry. This issue is […]

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]]> The Bold Group: Leading with purpose https://campaignme.com/leading-with-purpose/ Wed, 29 May 2024 09:00:35 +0000 https://campaignme.com/?p=84434 When the egg breaks from the outside in, it is merely food; but when it breaks from the inside out, it signifies life. In branding, you are constructing from the inside, and when it breaks outward, what emerges is the life, its purpose and mission, expressed through the visual and verbal experience you create and […]

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]]> Top 10 account wins in the region across 2023 https://campaignme.com/top-10-account-wins-in-the-region-across-2023/ Fri, 22 Dec 2023 10:00:45 +0000 https://campaignme.com/?p=73935 1 Pizza Hut  In January, Publicis Middle East, an advertising agency under Publicis Groupe, won the Pizza Hut account for the region, after a competitive pitch process that took place over several months. As the lead creative agency partner, Publicis Middle East works closely with Pizza Hut on its market strategy, creative communication campaigns and positioning […]

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]]> The Bold Group unveils AI project at Athar Festival https://campaignme.com/the-bold-group-unveils-ai-project-at-athar-festival/ Mon, 20 Nov 2023 09:00:29 +0000 https://campaignme.com/?p=72452 At this year’s Athar Saudi Creative Festival, The Bold Group stood out with its participation and the launch of an innovative AI initiative. The event saw a gathering of the nation’s top advertising professionals, creative talents, and industry stakeholders, where The Bold Group showcased its commitment to revolutionizing the advertising sector through AI. The company’s […]

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]]> A journey of vision, growth and opportunity https://campaignme.com/a-journey-of-vision-growth-and-opportunity/ Fri, 07 Jul 2023 05:16:23 +0000 https://campaignme.com/?p=64311 As the global economy undergoes a significant shift towards the Middle East, the Arab Gulf states are particularly emerging as formidable economic centres connecting the East and the West. Among these countries, the Kingdom of Saudi Arabia (KSA) has taken centre stage as the driving force behind the region’s economic ascent. With the introduction of […]

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