The Bitter Truth Archives - Campaign Middle East https://campaignme.com/tag/the-bitter-truth/ Wed, 27 Oct 2010 05:53:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png The Bitter Truth Archives - Campaign Middle East https://campaignme.com/tag/the-bitter-truth/ 32 32 Melody’s ‘The Bitter Truth’ to hit the big screen https://campaignme.com/melodys-the-bitter-truth-to-hit-the-big-screen/ Sun, 24 Oct 2010 07:49:27 +0000 https://campaignme.com/?p=1125 Leo Burnett Cairo is to turn its successful ‘El Hakika El Mora’ advertising campaign for Egyptian broadcaster Melody into a feature-length movie. The campaign, called ‘The Bitter Truth’ in English, first aired in April and new episodes have been released on a regular basis, with YouTube viewership measured in the millions. The fifth and final […]

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]]> Melody – The Bitter Truth part 5 https://campaignme.com/melody-%e2%80%93-the-bitter-truth-part-5/ Thu, 14 Oct 2010 05:09:46 +0000 https://campaignme.com/?p=1103 After four episodes of being verbally and emotionally abused, Melody Man has a mental breakdown, while Hamzawy – having seen his career and name go down the drain – sells out and decides to do a music video for Haifa. Yep, the fifth episode of  Leo Burnett Cairo’s corporate campaign for Melody has arrived.

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]]> ‘The Bitter Truth’ leaked online https://campaignme.com/the-bitter-truth%e2%80%99-leaked-online/ Mon, 12 Jul 2010 10:31:50 +0000 https://campaignme.com/?p=579 The fourth instalment of Leo Burnett Cairo’s ‘The Bitter Truth’ campaign for Melody was stolen and leaked online ahead of its planned release, says the agency’s executive creative director, Mohamed Hamdalla. The ongoing campaign for Melody Drama, called ‘El Hakika El Mora’ in Arabic, first aired in April this year and a new episode has […]

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]]> ‘The Bitter Truth’ leaked online https://campaignme.com/the-bitter-truth-leaked-online/ https://campaignme.com/the-bitter-truth-leaked-online/#comments Mon, 12 Jul 2010 10:06:03 +0000 https://campaignme.com/?p=572 The fourth instalment of Leo Burnett Cairo’s ‘The Bitter Truth’ campaign for Melody was stolen and leaked online ahead of its planned release, says the agency’s executive creative director, Mohamed Hamdalla. The ongoing campaign for Melody Drama, called ‘El Hakika El Mora’ in Arabic, first aired in April this year and a new episode has […]

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