The Annual Archives - Campaign Middle East https://campaignme.com/tag/the-annual/ Fri, 09 Jan 2026 07:55:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png The Annual Archives - Campaign Middle East https://campaignme.com/tag/the-annual/ 32 32 The Annual: Top 10 of The Spin moments from 2025 https://campaignme.com/the-annual-top-10-of-the-spin-moments-from-2025/ Fri, 09 Jan 2026 07:55:13 +0000 https://campaignme.com/?p=114285 Every month, The Spin maintains an account of mishaps in the world of communications. Here are some of the best from 2025. 1 While some typos can be salvaged, creative output such as this advertisement by Pakistan International Airlines, could not. The thoughtless placement of a PIA flight on the creative – heading straight for the […]

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]]> The Annual: Top 10 experiential campaigns of 2025 https://campaignme.com/the-annual-top-10-experiential-campaigns-of-2025/ Thu, 08 Jan 2026 08:49:15 +0000 https://campaignme.com/?p=114192 This is a compilation of the top ten experiential campaigns of 2025; that were not only executed well, but also boosted brand recognition, fostered a deeper connection between the brand and its audience, drove loyalty and influenced consumer behaviour. 1 Centrum Haleon Vitamin See Agency: Horizon FCB Haleon and Centrum reframed wellness through an immersive dome […]

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]]> The Annual: Snapchat top creators for 2025 https://campaignme.com/the-annual-snapchat-top-creators-for-2025/ Wed, 07 Jan 2026 07:57:01 +0000 https://campaignme.com/?p=114088 Snapchat shares some of its top content creators – recognised regional influencers – as well as the key trends on the platform. Chef Bin Kassim – binkasem1 Culinary celebrity interviews: Blends cooking with candid celebrity conversations, creating one of Snapchat’s most engaging and buzzworthy formats. Osama Alshareef – osamah201116 Adventure & travel storytelling: Transforms real […]

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]]> The Annual: YouTube’s Top 10 lists for 2024 https://campaignme.com/the-annual-youtubes-top-10-for-2024/ Fri, 03 Jan 2025 06:43:06 +0000 https://campaignme.com/?p=94332 YouTube has released its annual lists ranking the top creators and music on the platform across the Middle East and North Africa (MENA) region. For the first time, YouTube also has unveiled the top trending topics in the MENA region, highlighting leading moments in news, trends, pop culture, and more that resonated across the platform. […]

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]]> The Annual: Top 10 pitches of 2024 https://campaignme.com/the-annual-top-10-pitches-of-2024/ Tue, 31 Dec 2024 11:23:36 +0000 https://campaignme.com/?p=94210 2024 was a mixed year for pitches in a highly competitive market where margins remain tight, with some agencies being picked by big brands, several others retaining current clients, while a few others lost out on crucial prospective clients. For those agencies who came out on top, the pitches were pivotal as a testament to […]

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]]> The Annual: Top 15 film campaigns of 2024 https://campaignme.com/the-annual-top-15-film-campaigns-of-2024/ Tue, 31 Dec 2024 04:19:14 +0000 https://campaignme.com/?p=94143 Through 2024, several brands and advertisers drove down the route of film campaigns, choosing a dynamic and engaging medium to tell compelling stories that resonated with their audiences. Through powerful visuals and narratives, these film campaigns evoked emotions, created lasting impressions, and enhanced brand visibility. They conveyed complex messages succinctly, effectively capturing audience attention in […]

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]]> The Annual: Top 20 Movers and Shakers of 2024 https://campaignme.com/the-annual-top-20-movers-and-shakers/ Mon, 30 Dec 2024 10:41:11 +0000 https://campaignme.com/?p=94093 The brand and marketing industry in the Middle East witnessed several high-level appointments, promotions and the creation of multiple new regional roles in 2024. From brands revealing new C-suite marketing officers, directors and heads of marketing, to major movements at the highest levels of agencies, Campaign Middle East has taken cognizance of some of the biggest […]

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]]> The Annual 2022: Top 15 Film Campaigns https://campaignme.com/the-annual-2022-top-15-film-campaigns/ Tue, 03 Jan 2023 08:43:29 +0000 https://campaignme.com/?p=56726 Here’s our round-up of the top 15 film campaigns from the Middle East. 1 Emirates Gerry the Goose Production: Untold Studios Director: Ben Cronin 2 Qatar Fund for Development Women in Conflict Zones Production house: The Film House Doha  Writer and director: Omar Khalifa 3 LEGO Brick the Rules Agency: Grey Group Dubai and Grey Group Singapore Film company: […]

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]]> The Annual 2022: The Year in Spotify https://campaignme.com/the-annual-the-year-in-spotify/ Fri, 30 Dec 2022 07:00:59 +0000 https://campaignme.com/?p=56611 Lynn Fattouh, senior marketing manager at Spotify, says: “Across the region, we saw new names join our top lists for the first time, such as Muslim and Essam Sasa, demonstrating how the music industry is growing and diversifying. For the first time, the most-streamed artist in the Arab world was Wegz. In addition, we saw […]

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]]> The Annual 2022: Top 10 Milestones https://campaignme.com/the-annual-2022-top-10-milestones/ Thu, 29 Dec 2022 07:30:52 +0000 https://campaignme.com/?p=56532 1 In April, the international market leader in the streaming market, Netflix, saw its shares drop nearly 40 per cent when it announced its Q1 results. There were two reasons: its number of subscribers had dropped for the first time in a decade, and the service said it was ready to announce an ad-supported tier. It […]

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