The Annual 2022 Archives - Campaign Middle East https://campaignme.com/tag/the-annual-2022/ Thu, 28 Sep 2023 11:51:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png The Annual 2022 Archives - Campaign Middle East https://campaignme.com/tag/the-annual-2022/ 32 32 The Annual 2022: Top 20 integrated and activation campaigns https://campaignme.com/the-annual-2022-top-20-integrated-and-activation-campaigns/ Thu, 05 Jan 2023 14:08:22 +0000 https://campaignme.com/?p=56842 Here’s our roundup of the top 20 integrated and activation campaigns 1  Annahar Election Edition Agency: Impact BBDO  On February 2, Lebanese newspaper AnNahar did not print that day’s edition for the first time in its 88 years of publishing. Instead, the ink and paper intended for that day – named the Elections Edition – were […]

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]]> The Annual 2022: Top 15 cinema ads of 2022 https://campaignme.com/the-annual-2022-top-15-cinema-ads-of-2022/ Wed, 04 Jan 2023 12:00:38 +0000 https://campaignme.com/?p=56796 Cinema has returned as the go-to destination to consume entertainment in 2022 and has welcomed more than 29 million patrons across the Motivate Val Morgan GCC, Egypt and Lebanon circuit. Next year looks even stronger, given the steady flow of content, a summer packed with blockbusters, and a forecast of 33 million admissions across the […]

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]]> The Annual 2022: Top 20 movers and shakers https://campaignme.com/the-annual-2022-top-20-movers-and-shakers/ Wed, 04 Jan 2023 06:00:54 +0000 https://campaignme.com/?p=56756 Here’s the top 20 movers and shakers of 2022 in the advertising and marketing industry. 1 In June, Omnicom Media Group MENA announced the promotion of Saleh Ghazal to the role of CEO of OMD MENA. Ghazal had been leading OMD’s UAE operations since 2017, first as general manager and then as managing director. As regional […]

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]]> The Annual 2022: Top 15 Film Campaigns https://campaignme.com/the-annual-2022-top-15-film-campaigns/ Tue, 03 Jan 2023 08:43:29 +0000 https://campaignme.com/?p=56726 Here’s our round-up of the top 15 film campaigns from the Middle East. 1 Emirates Gerry the Goose Production: Untold Studios Director: Ben Cronin 2 Qatar Fund for Development Women in Conflict Zones Production house: The Film House Doha  Writer and director: Omar Khalifa 3 LEGO Brick the Rules Agency: Grey Group Dubai and Grey Group Singapore Film company: […]

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]]> The Annual 2022: Top 10 digital and social campaigns https://campaignme.com/the-annual-2022-top-10-digital-and-social-campaigns/ Mon, 02 Jan 2023 07:30:34 +0000 https://campaignme.com/?p=56648 Here’s our list of the top 10 digital and social campaigns for the year 2022: 1 Children of Female Prisoners Association Break Chains with Blockchain Agency: Horizon FCB Inspired by women known as the“Al Gharemaat” or “The Fined”, who are imprisoned for not being able to repay loans of small amounts, Horizon FCB created NFTs in […]

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]]> The Annual 2022: The Top 10 YouTube videos https://campaignme.com/the-annual-2022-the-top-10-youtube-videos/ Fri, 30 Dec 2022 12:30:03 +0000 https://campaignme.com/?p=56629 Google ranks the top 10 trending YouTube videos in the region. 1 The magic ring (part one) Abdo Al-Selsili In this wildly popular skit, comedy creator Abdo turns the loss of a musical lantern into the chance to explore the special powers given to him by a magic ring. 2 Shabab Al-Bomb S09E12 ‘Al-Jahed’ Gulf Rotana Gaining […]

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]]> The Annual 2022: The Year in Spotify https://campaignme.com/the-annual-the-year-in-spotify/ Fri, 30 Dec 2022 07:00:59 +0000 https://campaignme.com/?p=56611 Lynn Fattouh, senior marketing manager at Spotify, says: “Across the region, we saw new names join our top lists for the first time, such as Muslim and Essam Sasa, demonstrating how the music industry is growing and diversifying. For the first time, the most-streamed artist in the Arab world was Wegz. In addition, we saw […]

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]]> The Annual 2022: Top 10 Milestones https://campaignme.com/the-annual-2022-top-10-milestones/ Thu, 29 Dec 2022 07:30:52 +0000 https://campaignme.com/?p=56532 1 In April, the international market leader in the streaming market, Netflix, saw its shares drop nearly 40 per cent when it announced its Q1 results. There were two reasons: its number of subscribers had dropped for the first time in a decade, and the service said it was ready to announce an ad-supported tier. It […]

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]]> The Annual 2022: Top 10 Pitches https://campaignme.com/the-annual-2022-top-10-pitches/ Wed, 28 Dec 2022 07:30:35 +0000 https://campaignme.com/?p=56489                       1 e&  In April, e&, (formerly Etisalat Group), announced the appointment of Publicis Groupe as its creative partner. The account had been with Omnicom’s BBDO since 2016. Publicis Groupe will provide creative services for all e& business pillars in support of its transformation journey, said […]

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]]> The Annual 2022: The year in review https://campaignme.com/the-annual-2022-the-year-in-review/ Fri, 23 Dec 2022 10:00:55 +0000 https://campaignme.com/?p=56344 Our sister title, Campaign UK, has poetically called 2022 “one of those critical transitional periods from the history books when things began to steadily unravel and fall apart”. It was writing from the background of Great Britain, which has had three prime ministers and two monarchs so far this year. The Middle East, for once, […]

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