Terry Kane Archives - Campaign Middle East https://campaignme.com/tag/terry-kane/ Tue, 17 Mar 2026 08:14:07 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Terry Kane Archives - Campaign Middle East https://campaignme.com/tag/terry-kane/ 32 32 The vital role of advertising in times of uncertainty https://campaignme.com/the-vital-role-of-advertising-in-times-of-uncertainty/ Tue, 17 Mar 2026 06:20:57 +0000 https://campaignme.com/?p=117910 Periods of uncertainty naturally shift how people interact with the world around them. When events unfold quickly, most of us turn to the internet first to understand what is happening, what the latest government advice is and how the economy may be affected. And when we are not actively following the news, many of us […]

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]]> Why tech proficiency is key to digital growth in the Middle East https://campaignme.com/why-tech-proficiency-is-key-to-digital-growth-in-the-middle-east/ Tue, 27 Jan 2026 03:54:59 +0000 https://campaignme.com/?p=115115 Compared to many industries, digital advertising is in its infancy. We stand at a critical juncture to ensure we lay strong foundations for a successful future. With the Middle East emerging as a region of promise and potential, there is a real need for marketers and brands to operate at the cutting edge of advanced […]

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]]> Ad Tech trends to look out for in 2026 https://campaignme.com/ad-tech-trends-to-look-out-for-in-2026/ Tue, 13 Jan 2026 11:10:01 +0000 https://campaignme.com/?p=114399 2025 saw the ad tech sector mature as we grow into the era of the premium open internet, where consumers are most leaned in and engaged. Across the industry, brands and agencies are embracing tools and solutions that allow them to operate with objectivity, to measure ROI with precision, and to optimise relevance and value. […]

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]]> Preparing for Ramadan with precision, purpose and presence https://campaignme.com/preparing-for-ramadan-with-precision-purpose-and-presence/ Mon, 15 Dec 2025 13:00:18 +0000 https://campaignme.com/?p=113169 Ramadan resets the rhythm of life across the Gulf region with reverence, and with it the cadence of marketing. In a month when mealtimes move, nights lengthen, families gather, and all that is sacred comes to the fore, brands find themselves playing to a different tempo. The beloved Holy Month of Ramadan in the region […]

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]]> OSN, The Trade Desk ink data-driven TV streaming partnership https://campaignme.com/osn-the-trade-desk-ink-data-driven-tv-streaming-partnership/ Mon, 11 Aug 2025 05:30:01 +0000 https://campaignme.com/?p=106536 OSN, a leading premium entertainment provider in the MENA region, has announced a landmark partnership with global advertising technology leader The Trade Desk. This strategic collaboration makes The Trade Desk the first demand-side platform (DSP) to offer advertisers direct access to OSNtv’s premium programmatic video inventory. Advertisers can now reach high-value audiences at scale across […]

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]]> Shifting search strategies in the age of AI https://campaignme.com/shifting-search-strategies-in-the-age-of-ai/ Wed, 16 Jul 2025 06:00:18 +0000 https://campaignme.com/?p=105493 “Hey Siri, search for a grocery list starting with …” “Hey Alexa, what are today’s deals on …” “Dear ChatGPT, where can I find …” “Yasmina, what’s that song with lyrics saying …” The ways in which people search and shop are changing. People in the Middle East have switched from habitually opening default browsers […]

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]]> CMOs: “Bring back the memories, moments and meaning of Ramadan” https://campaignme.com/cmo-round-table-bring-back-the-memories-moments-and-meaning-of-ramadan/ Wed, 12 Feb 2025 13:29:16 +0000 https://campaignme.com/?p=96163 As we enter February 2025, there’s little running through the minds of marketers in the Middle East – or those within agencies servicing them – as much as Ramadan. For most consumers in the Middle East, Ramadan is a month of reformation and resolutions, as well as amended habits and behaviours. It is a month […]

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]]> The Trade Desk reveals ‘much cleaner supply chain for streaming TV advertising’ https://campaignme.com/the-trade-desk-reveals-much-cleaner-supply-chain-for-streaming-tv-advertising/ Thu, 05 Dec 2024 05:45:24 +0000 https://campaignme.com/?p=93121 Following The Trade Desk’s recent announcement that it has developed Ventura, a new streaming TV operating system (OS), Campaign Middle East reached out to Terry Kane, Managing Director, Middle East and Africa, The Trade Desk to evaluate how Venture will address key issues within the market. The Trade Desk confirmed that it will partner with smart […]

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]]> Reimagining programmatic advertising in luxury retail https://campaignme.com/reimagining-programmatic-advertising-in-luxury-retail/ Wed, 04 Sep 2024 09:51:11 +0000 https://campaignme.com/?p=89152 In luxury retail, brand integrity and consumer trust are paramount. This often translates to a very high need for control about where advertising appears with a strong focus on quality ad environments that deliver relevant reach. Ironically, this means that often more traditional advertising channels are being chosen in favour of data-driven ones, although the […]

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]]> Advertisers need a robust strategy to leverage first party data https://campaignme.com/advertisers-need-to-have-a-robust-strategy-on-how-to-leverage-first-party-data/ Mon, 12 Feb 2024 13:00:01 +0000 https://campaignme.com/?p=76427 THIRD-PARTY COOKIE PHASE-OUT Everyone in digital marketing needs to prepare for the phasing out of the third-party cookie and start learning about alternative identity solutions. Originally designed for e-commerce in the 90s, the inadequacy of these cookies for data-driven advertising is blatantly apparent in today’s omnichannel landscape, particularly with emerging channels such as streaming TV […]

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