technology layer Archives - Campaign Middle East https://campaignme.com/tag/technology-layer/ Wed, 17 Jun 2026 11:37:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png technology layer Archives - Campaign Middle East https://campaignme.com/tag/technology-layer/ 32 32 IBM’s SVP of Marketing and Comms: “AI is not just a tool; it’s how marketing works” https://campaignme.com/ibms-svp-of-marketing-and-comms-ai-is-not-just-a-tool-its-how-marketing-works/ Wed, 17 Jun 2026 06:00:33 +0000 https://campaignme.com/?p=123420 This is not just another article about artificial intelligence (AI) adding to the cacophony of noisy opinions. This is an interview that reframes the conversation that marketers must have around orchestrating a fundamental shift. For much of the past two years, marketers treated AI like a new instrument in the orchestra: useful, exciting and occasionally […]

The post IBM’s SVP of Marketing and Comms: “AI is not just a tool; it’s how marketing works” appeared first on Campaign Middle East.

]]>