technologies Archives - Campaign Middle East https://campaignme.com/tag/technologies/ Tue, 17 Feb 2026 17:03:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png technologies Archives - Campaign Middle East https://campaignme.com/tag/technologies/ 32 32 Campaign Ramadan Briefing: A cultural crucible for convictions, community and consumer connections https://campaignme.com/campaign-ramadan-briefing-a-cultural-crucible-for-convictions-community-and-consumer-connections/ Fri, 13 Feb 2026 15:25:42 +0000 https://campaignme.com/?p=116218 Campaign Middle East concluded its first Campaign Breakfast Briefing event of 2026 on Ramadan Advertising and the Year Ahead, which brought together close to 200 attendees, including client-side marketers, agency leaders, measurement experts as well as AdTech and MarTech players, at The Westin Dubai Mina Seyahi on Friday, 13 February 2026. Delegates listened with rapt attention […]

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]]> Bold bets: Marketers and industry leaders share focus areas for 2026 https://campaignme.com/bold-bets-marketers-and-industry-leaders-share-focus-areas-for-2026/ Wed, 11 Feb 2026 10:38:05 +0000 https://campaignme.com/?p=116089 After 12 months of testing, experimenting, and trying out new platforms, technologies and tools in search of better outcomes, client-side marketers and industry leaders are now calling for 2026 to be a year of focus. Some of the most respected voices across the brand and marketing landscape speak to Campaign Middle East about turning away […]

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]]> Heroiks picks Dubai as Middle East growth office https://campaignme.com/heroiks-picks-dubai-as-middle-east-growth-office-expands-global-footprint/ Tue, 10 Feb 2026 13:20:16 +0000 https://campaignme.com/?p=115965 Heroiks, a growth strategy and media activation consultancy, has opened a new office in Dubai, strengthening its international presence to support brands operating in an increasingly complex marketing environment. The office, which is already operational and located in Dubai Media City, is led by Hicham Auajjar, Founding Partner and CEO, Heroiks MENA, a recognised expert […]

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]]> 2026: Shifting from exploration to iteration https://campaignme.com/2026-shifting-from-exploration-to-iteration/ Mon, 05 Jan 2026 14:11:50 +0000 https://campaignme.com/?p=113965 During most of the past decade, marketers were taken by an endless cycle of exploration. They explored new platforms, new technologies, new audience behaviours and another wave of digital tools promising a competitive edge. We operated in a marketplace defined by rapid experimentation and constant reinvention, often pressured to chase the next shiny platform before […]

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]]> SMC Media, MMS reveal intent to merge https://campaignme.com/smc-media-mms-reveal-intent-to-merge/ Mon, 15 Sep 2025 13:44:46 +0000 https://campaignme.com/?p=108547 SMC Media, the advertising arm of SMC Group, and MBC Media Solutions (MMS) have signed a non-binding Memorandum of Understanding (MoU) to merge SMC Media with MMS. The companies said the step is intended to accelerate growth and expansion by unifying capabilities and expertise, ultimately establishing “the leading media and advertising entity in Saudi Arabia”. […]

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]]> 2024 wrap-up: The year in adtech https://campaignme.com/2024-wrap-up-the-year-in-adtech/ Thu, 02 Jan 2025 07:14:59 +0000 https://campaignme.com/?p=94239 As part of Campaign Middle East’s The Annual 2024 issue – which also features in-depth lists such as the Top 20 news stories, Top 20 media milestones, Top 20 movers and shakers, Top 10 Pitches and Top 20 integrated and digital campaigns – the editorial team compiled a list of notable news from within the adtech domain through the year. From Google’s U-turn on […]

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]]> E-commerce 2022: Beyond reality – by SAE Institute’s Hiba Hassan https://campaignme.com/e-commerce-2022-beyond-reality-by-sae-institutes-hiba-hassan/ Thu, 17 Nov 2022 10:40:27 +0000 https://campaignme.com/?p=55210 By Hiba Hassan, head of design and visual communications department, SAE Creative Media Institute Imagine putting on a headset and opening your eyes to a virtual world, and with the tap of your finger you get to teleport into an automotive showroom. Next, you look at a blank platform in front of you and again […]

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]]> Production Industry Snapshot: Ali Azarmi, Joy Films https://campaignme.com/production-industry-snapshot-ali-azarmi-joy-films/ Mon, 24 Oct 2022 09:00:38 +0000 https://campaignme.com/?p=54294 How has the production industry changed since the start of the pandemic? The Pandemic’s side effects of increased time spent at home meant a much larger captive audience for advertisers, content creators and broadcasters to entertain. There was an explosion of series and films and new ways of producing them. Virtual productions, more CGI and […]

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]]> Bringing it back home to Saudi Arabia – by UM’s Nadeem Ibrahim https://campaignme.com/bringing-it-back-home-to-saudi-arabia-by-ums-nadeem-ibrahim/ Wed, 13 Jul 2022 07:36:11 +0000 https://campaignme.com/?p=51299 Today, Vision 2030 is in full force, with many organisations aligning their businesses to be in line or at least following the path of this vision. We must reflect on the futuristic initiatives under the megacity Neom to truly appreciate the level of transformation the country is undertaking. The Ministry of Communications and Information Technology […]

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]]> Changing face of retention marketing, and the role of technology – by WebEngage’s Keyur Dhami https://campaignme.com/changing-face-of-retention-marketing-and-the-role-of-technology-by-webengages-keyur-dhami/ Wed, 15 Jun 2022 10:48:00 +0000 https://campaignme.com/?p=50253 Retention marketing is a discipline that predominantly focuses on incentivizing your existing and past customers to become repeat customers. It is predicated on a simple rationale: Who is easier to market to? The ones who have never engaged with you or ones who are existing customers? The answer is definitely the latter. As a result, […]

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