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	<title>Team Lewis Archives - Campaign Middle East</title>
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		<title>The influencer illusion: The Middle East has a scale problem, not an influence one</title>
		<link>https://campaignme.com/the-influencer-illusion-the-middle-east-has-a-scale-problem-not-an-influence-one/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 09 Apr 2026 07:20:03 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[1 Billion Followers Summit]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[business impact]]></category>
		<category><![CDATA[captions]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[creators]]></category>
		<category><![CDATA[effectiveness]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[IDEA]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[influencer]]></category>
		<category><![CDATA[Inﬂuencer marketing]]></category>
		<category><![CDATA[influencers]]></category>
		<category><![CDATA[integrations]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[nuance]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[Saudi]]></category>
		<category><![CDATA[Saudi focus]]></category>
		<category><![CDATA[scale]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Team Lewis]]></category>
		<category><![CDATA[Teddy Abdel Nour]]></category>
		<category><![CDATA[UAE]]></category>
		<category><![CDATA[visibility]]></category>
		<category><![CDATA[visuals]]></category>
		<category><![CDATA[volume]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=120002</guid>

					<description><![CDATA[<p>If you walked out of the 1 Billion Followers Summit earlier this year, you’d think the future of influencer marketing had already been decided. Creators are the new media. Influence is the new currency. Scale is everything. On stage, it all makes sense – In reality, it’s a lot messier. Despite the explosion of the [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-influencer-illusion-the-middle-east-has-a-scale-problem-not-an-influence-one/">The influencer illusion: The Middle East has a scale problem, not an influence one</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>The future of marketing won’t be automated. It will be human.</title>
		<link>https://campaignme.com/the-future-of-marketing-wont-be-automated-it-will-be-human/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Tue, 17 Feb 2026 07:17:06 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[2026]]></category>
		<category><![CDATA[26 Trends for 2026]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Human]]></category>
		<category><![CDATA[Maha Ayash]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[misinformation]]></category>
		<category><![CDATA[Nihas Kamarudheen]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[optimisation]]></category>
		<category><![CDATA[Responsibility]]></category>
		<category><![CDATA[Team Lewis]]></category>
		<category><![CDATA[trends]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=116415</guid>

					<description><![CDATA[<p>Marketing in 2026 will be shaped by uncertainty, rapid change and digital fatigue. Audiences are rejecting hype, automation and perfection. They want brands that feel human, credible and culturally aware. The next era of marketing will not be defined by technology alone. It will be defined by judgment, how brands choose to use AI, manage [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-future-of-marketing-wont-be-automated-it-will-be-human/">The future of marketing won’t be automated. It will be human.</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>TEAM LEWIS appoints Head of Integrated Marketing in Dubai</title>
		<link>https://campaignme.com/team-lewis-appoints-head-of-integrated-marketing-in-dubai/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 25 Aug 2025 07:00:45 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[consumer brands]]></category>
		<category><![CDATA[creative services]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[energy]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[global marketing agency]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Maha Ayash]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Team Lewis]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Teddy AbdelNour]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=107086</guid>

					<description><![CDATA[<p>TEAM LEWIS, a leading global marketing agency, has appointed Teddy Abdelnour as Head of Integrated Marketing in its Dubai office. Abdelnour joins TEAM LEWIS with more than 15 years of experience in digital marketing and strategy, having held senior leadership roles at some of the world’s top agencies. In his new role at TEAM LEWIS, [&#8230;]</p>
<p>The post <a href="https://campaignme.com/team-lewis-appoints-head-of-integrated-marketing-in-dubai/">TEAM LEWIS appoints Head of Integrated Marketing in Dubai</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Team Lewis adds new talent to its UAE team</title>
		<link>https://campaignme.com/team-lewis-adds-new-talent-to-its-uae-team/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Tue, 15 Apr 2025 06:15:15 +0000</pubDate>
				<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[appointments]]></category>
		<category><![CDATA[Hayat Abdul Moula]]></category>
		<category><![CDATA[Jessica Cross]]></category>
		<category><![CDATA[Maha Ayash]]></category>
		<category><![CDATA[Mohammad Ibrahim]]></category>
		<category><![CDATA[Team Lewis]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=100781</guid>

					<description><![CDATA[<p>Global communications and marketing agency Team Lewis has announced the appointments of three new joiners: Jessica Cross and Mohammad Ibrahim as Senior Campaign Managers, and Hayat Abdul Moula as Campaign Coordinator for its Dubai office. These hires aim to underscore the agency’s commitment to expanding its presence and enhancing its service offerings across the UAE, [&#8230;]</p>
<p>The post <a href="https://campaignme.com/team-lewis-adds-new-talent-to-its-uae-team/">Team Lewis adds new talent to its UAE team</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>New global marketing agency launches in Dubai</title>
		<link>https://campaignme.com/new-global-marketing-agency-launches-in-dubai/</link>
		
		<dc:creator><![CDATA[Sonia Majumder]]></dc:creator>
		<pubDate>Thu, 09 Nov 2023 06:00:34 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Maha Ayash]]></category>
		<category><![CDATA[Team Lewis]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=71844</guid>

					<description><![CDATA[<p>Global B2B, consumer and technology agency Team Lewis has launched its 25th international office, in Dubai.  The opening represents continued investment in cross-border capabilities for international clients.  The UAE agency will open its doors with global client accounts including BlackBerry, which will be led by Maha Ayash, who joins the agency from Four Communications, where she [&#8230;]</p>
<p>The post <a href="https://campaignme.com/new-global-marketing-agency-launches-in-dubai/">New global marketing agency launches in Dubai</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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