TBWA\Raad Archives - Campaign Middle East https://campaignme.com/tag/tbwaraad/ Tue, 02 Jun 2026 10:51:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png TBWA\Raad Archives - Campaign Middle East https://campaignme.com/tag/tbwaraad/ 32 32 Is regional marketing more brand-led than campaign-led? https://campaignme.com/is-regional-marketing-more-brand-led-than-campaign-led/ Tue, 02 Jun 2026 07:30:46 +0000 https://campaignme.com/?p=122674 As marketers across the Middle East navigate the pressure to deliver immediate results while building brand, a key question continues to divide the industry: is regional marketing truly brand-led, or has it become overly campaign-led? For some, the region remains trapped in a loop of short-term activations, seasonal moments and performance-driven tactics that prioritise immediate […]

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]]> D&AD Awards 2026: MENA agencies win coveted Pencils https://campaignme.com/dad-awards-2026-mena-agencies-win-coveted-white-and-gold-pencil/ Mon, 25 May 2026 12:36:00 +0000 https://campaignme.com/?p=122497 The global non-profit D&AD Awards have revealed the Pencil Winners for 2026 at an event at the Southbank Center in London with jury presidents revealing the winning work. Only 573 Pencils were awarded across 46 categories out of more than 50,000 entries, received from 89 countries. The MENA took home a total of 15 pencils […]

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]]> Industry Snapshot: Set trends from Saudi Arabia https://campaignme.com/inudstry-snapshot-set-trends-from-saudi-arabia/ Thu, 21 May 2026 12:53:09 +0000 https://campaignme.com/?p=122377 TBWA\RAAD Saudi Arabia’s Dany Aouad on rising client expectations, building stronger account talent, and why Saudi brands need to embrace real disruption and set trends. How have Saudi client expectations changed in the last two years? The Saudi market has accelerated tremendously, and so have client expectations. The shift from traditional advertising services to tech-enabled, […]

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]]> MENA campaigns shine bright at glittering 67th Clio Awards in New York https://campaignme.com/mena-campaigns-shine-bright-at-glittering-67th-clio-awards-in-new-york/ Thu, 14 May 2026 15:00:14 +0000 https://campaignme.com/?p=121776 The Clio Awards, a premier international awards programme for the creative business, has revealed the winners of its most prestigious awards at a live ceremony hosted by actor, writer and producer Keegan-Michael Key. Agencies from the Middle East and North Africa (MENA) region claimed 22 awards, including 1 Gold Clio, 5 Silver Clios, and 16 […]

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]]> How social was built for a time of peace – and what we learnt when reality broke the feed https://campaignme.com/how-social-was-built-for-a-time-of-peace-and-what-we-learnt-when-reality-broke-the-feed/ Thu, 30 Apr 2026 04:00:00 +0000 https://campaignme.com/?p=121267 Looking back at the past few weeks, when geopolitical tensions escalated across the Middle East, something unexpected happened in the social media ecosystem. The systems that brands and agencies had spent years optimising: recommendation algorithms, ad-buying logic, content calendars, influencer partnerships, suddenly didn’t work anymore. Not because they broke. But because they were never designed […]

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]]> Omnicom Advertising, Google launch AI-powered creative intelligence system in Middle East https://campaignme.com/omnicom-advertising-google-launch-ai-powered-creative-intelligence-system-in-the-middle-east/ Fri, 24 Apr 2026 13:25:14 +0000 https://campaignme.com/?p=121014 Omnicom Advertising and Google have launched an AI-powered creative intelligence system, combining Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs. The Middle East pilot, already live with telecommunications leader du, marks the first chapter of a planned rollout across Africa, the Middle East and Turkey. The partnership marks the […]

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]]> Clio Awards 2026: MENA agencies claim 22 Clios ahead of global awards in New York https://campaignme.com/clio-awards-2026-mena-agencies-claim-22-clios-ahead-of-global-gala-awards-in-new-york/ Wed, 22 Apr 2026 07:27:30 +0000 https://campaignme.com/?p=120878 The Clio Awards 2026, which is one of the global advertising industry’s most coveted awards, has revealed the Gold, Silver and Bronze winners, with agencies from the Middle East and North Africa (MENA) region claiming 22 awards. The Grand Clio winners for 2026 will be announced at the global Clio Awards gala ceremony to be […]

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]]> Cannes Lions picks 26 jurors from the MENA region for 2026 awards https://campaignme.com/cannes-lions-picks-26-jurors-from-the-mena-region-for-2026-awards/ Fri, 17 Apr 2026 05:30:34 +0000 https://campaignme.com/?p=120676 The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has revealed The Cannes Lions Awards Jury line-up for this year’s festival, including 26 jurors from the MENA region, up from 22 jurors chosen in 2025. This exceptional group of global experts – which includes leaders whose remit covers the MENA region – will […]

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]]> 18 MENA entries shortlisted for Campaign AOY Global awards 2026 https://campaignme.com/18-mena-entries-shortlisted-for-campaign-aoy-global-awards-2026/ Thu, 09 Apr 2026 10:51:14 +0000 https://campaignme.com/?p=119996 The sixth edition of the Agency of the Year Global awards has revealed its shortlist, with agencies from the Middle East and North Africa (MENA) region performing strongly against global competition. Eighteen entries from the region have been shortlisted for the Campaign AOY Global awards 2026, marking a significant increase from nine shortlisted entries in […]

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]]> TBWA\RAAD names Dany Aouad as Saudi MD https://campaignme.com/tbwaraad-names-dany-aouad-as-saudi-md/ Thu, 09 Apr 2026 08:13:58 +0000 https://campaignme.com/?p=119984 TBWA\RAAD, part of Omnicom Advertising, has appointed Dany Aouad as Managing Director for Saudi Arabia. The appointment is part of the agency’s plans to focus on its growth in the Kingdom. Aouad steps into the role with more than 25 years of experience across the advertising and communications industry in the MENA region. Prior to […]

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