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	<title>Taste of Saudi Archives - Campaign Middle East</title>
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		<title>Taste of Saudi: The story of a nation told through its culinary heritage</title>
		<link>https://campaignme.com/taste-of-saudi-the-story-of-a-nation-told-through-its-culinary-heritage/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Thu, 07 May 2026 04:00:11 +0000</pubDate>
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		<category><![CDATA[Made in Saudi Films]]></category>
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		<category><![CDATA[Saudi National Day]]></category>
		<category><![CDATA[Starcom KSA]]></category>
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					<description><![CDATA[<p>In almost every episode of Taste of Saudi, a local chef looks at Hisham Baeshen and says: “I don&#8217;t cook it this way”. It happens in Tabuk, where fresh fish from the local market become Sayadiyah prepared differently than any recipe Hisham had encountered. It happens in Ha’il, where he and Chef Abdallah roll vine [&#8230;]</p>
<p>The post <a href="https://campaignme.com/taste-of-saudi-the-story-of-a-nation-told-through-its-culinary-heritage/">Taste of Saudi: The story of a nation told through its culinary heritage</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Almarai, Shahid, MMS redefine brand storytelling with smart content integration</title>
		<link>https://campaignme.com/almarai-shahid-mms-redefine-brand-storytelling-with-multidimensional-content-integration/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 17 Oct 2025 17:26:33 +0000</pubDate>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MBC Group]]></category>
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		<category><![CDATA[MBC Media Solutions (MMS)]]></category>
		<category><![CDATA[MMS]]></category>
		<category><![CDATA[Nabil Sleiman]]></category>
		<category><![CDATA[omnichannel]]></category>
		<category><![CDATA[premium food]]></category>
		<category><![CDATA[Shahid]]></category>
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		<category><![CDATA[storytelling]]></category>
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		<category><![CDATA[The Fullstop]]></category>
		<category><![CDATA[Webedia Arabia]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=110550</guid>

					<description><![CDATA[<p>In a groundbreaking demonstration of how brands can seamlessly live across multiple layers of content, Almarai, in partnership with Shahid and MBC Media Solutions (MMS), has redefined brand integration with a multidimensional strategy — evolving for the first time ever from simple product placement to the integration of an entire show within a Shahid Original [&#8230;]</p>
<p>The post <a href="https://campaignme.com/almarai-shahid-mms-redefine-brand-storytelling-with-multidimensional-content-integration/">Almarai, Shahid, MMS redefine brand storytelling with smart content integration</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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