Tariq Jaser Archives - Campaign Middle East https://campaignme.com/tag/tariq-jaser/ Thu, 10 Jul 2025 06:19:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Tariq Jaser Archives - Campaign Middle East https://campaignme.com/tag/tariq-jaser/ 32 32 Why the future of entertainment belongs to the viewer https://campaignme.com/why-the-future-of-entertainment-belongs-to-the-viewer/ Thu, 10 Jul 2025 06:19:48 +0000 https://campaignme.com/?p=105267 For much of its history, the entertainment industry has operated on a one-way street. A select few created, curated, and distributed content, while the rest of us consumed it – passively. Subscriptions were paid, ads were tolerated, and influence was reserved for those behind the scenes. But today’s audiences are no longer content with being […]

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]]> Industry Snapshot: Myco’s Tariq Jaser https://campaignme.com/industry-snapshot-mycos-tariq-jaser/ Mon, 13 May 2024 11:50:57 +0000 https://campaignme.com/?p=83442 HOW IS TECHNOLOGY AFFECTING THE OTT ADVERTISING LANDSCAPE? Technology is significantly transforming OTT advertising by leveraging advanced analytics, targeted advertising, and blockchain for transparency and data security. As a Web3-focused platform, we incorporate decentralised protocols to ensure that advertisers can verify where their ads are being placed and how they are being engaged with. This […]

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]]> Myco partners with Xapads Media https://campaignme.com/myco-partners-with-xapads-media/ Fri, 17 Mar 2023 09:24:40 +0000 https://campaignme.com/?p=58928 Myco, an innovative web3 video-streaming platform, powered by MContent, has collaborated with Xapads Media, a programmatic adtech organisation in the MENA region. Having worked with well-known brands across sectors such as fintech, e-commerce, and entertainment, Xapads has a solid presence in the region. Utilising its state-of-the-art AI/ML-based tools and premium ad inventories, the adtech firm […]

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]]> Myco appoints EssenceMediacom as AOR https://campaignme.com/myco-appoints-essencemediacom-as-aor/ Fri, 10 Mar 2023 12:38:58 +0000 https://campaignme.com/?p=58768 Myco (previously known as MContent),  web3 video streaming, funding, production, and distribution brand, is as announced the appointment of GroupM’s EssenceMediacom as its global media buying and planning agency of record. This partnership will help Myco grow its brand and expand its global presence by leveraging EssenceMediacom’s expertise in media planning and buying.  It will […]

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]]> Myco partners with MoEngage https://campaignme.com/myco-partners-with-moengage/ Mon, 27 Feb 2023 09:39:30 +0000 https://campaignme.com/?p=58233 Myco, a web3 video streaming, funding, production, and distribution platform, announced a partnership with MoEngage, a leading customer engagement platform. The partnership aims to enhance Myco’s viewer and creator engagement by leveraging MoEngage’s insights-led platform, which includes push notifications as a channel. Myco empowers viewers and creators in a fully decentralised video ecosystem with live […]

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