Takumi: A 60 000-Hour Story Archives - Campaign Middle East https://campaignme.com/tag/takumi-a-60-000-hour-story/ Tue, 30 Sep 2025 06:41:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Takumi: A 60 000-Hour Story Archives - Campaign Middle East https://campaignme.com/tag/takumi-a-60-000-hour-story/ 32 32 Revenue-generating story – the GCC’s billion dirham blind spot? https://campaignme.com/revenue-generating-story-the-gccs-billion-dirham-blind-spot/ Tue, 30 Sep 2025 04:15:09 +0000 https://campaignme.com/?p=109410 It was a Teams meeting with the regional marketing head for a global brand. Topic: would they dare be a first-mover in long-form, factual entertainment – a revenue-generating story – a media asset that pays for itself? Her reply: “I’m salaried; why should I care about monetisation?” Fair question… but isn’t that exactly when you […]

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