SZR Archives - Campaign Middle East

Why Air Arabia rolled out its newest Sharjah-London route on Dubai’s SZR

Shantelle Nagarajan — Wed, 29 Apr 2026 05:00:11 +0000

To mark the launch of its new Sharjah–London route, Air Arabia rolled out a high-visibility activation that brought the campaign directly to the heart of Dubai. The new route builds on Air Arabia’s core values of offering travelers an extensive network and affordable fares. The airline said London has always been a highly aspirational and […]

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SeaWorld Yas Island Abu Dhabi takes over SZR with Media Mix Advertising

Ishwari Khatu — Mon, 08 May 2023 10:38:28 +0000

Following Etisalat’s Ramadan Campaign, SeaWorld Yas Island Abu Dhabi is Media Mix Advertising’s fifth client to execute a different marketing strategy: the Total Takeover of a 30-kilometer stretch on Sheikh Zayed Road. Since acquiring the SZR Unipoles in July 2022, Media Mix has collaborated with Warner Bros, Etisalat, National Dairy, Mission Ferrari, and SeaWorld. “The […]

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What are LEGO blocks doing on Sheikh Zayed Road?

Jalaja Ramanunni — Fri, 31 Mar 2023 04:00:40 +0000

By Jalaja Ramanunni Have you noticed the LEGO blocks on Sheikh Zayed Road? Turns out, it is a teaser for LEGO Middle East’s Ramadan campaign ‘Building Bridges’. It is a playful nudge to be more forgiving this Ramadan. LEGO’s new campaign ‘Building Bridges’ invites people to channel their inner child. Forgiveness is an act that most […]

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FNP.ae lights up Sheikh Zayed Road with football themed campaign

Ishwari Khatu — Fri, 16 Dec 2022 10:00:48 +0000

If you drive in Dubai, it’s hard to miss the digital video billboards commissioned by UAE-based gifting company, FNP.ae. The FNP.ae ads feature 12,000 times a day on the longest and busiest road in UAE, Sheikh Zayed Road. With football fever at an all-time high and Christmas and New Year round the corner, the boards […]

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Z Gallery: Hypermedia’s revolutionary Art of Media in OOH

Ishwari Khatu — Thu, 10 Nov 2022 08:00:23 +0000

Today out-of-home (OOH) advertising is strongly affiliated with physical presence and attractive exposure – an asset to brand growth and relevance that outweighs other advertising forms. By targeting the right locations, brands are speaking for themselves – a promising way to build salience and loyalty. Well-positioned advertisements are the pivot on which their success can […]

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Hypermedia launches OOH media concept Z Gallery

Ishwari Khatu — Fri, 09 Sep 2022 12:52:45 +0000

Hypermedia has launched its latest Out-Of-Home media concept on Sheikh Zayed Road, the Z Gallery – Art of Media, a network of more than 550 digital and static assets with the aim to provide a premium media art experience to brands. Do you want to know where the future of technology in advertising is heading? […]

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