Sweetwater Archives - Campaign Middle East https://campaignme.com/tag/sweetwater/ Thu, 11 Jun 2026 12:55:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sweetwater Archives - Campaign Middle East https://campaignme.com/tag/sweetwater/ 32 32 ICOM appoints sweetwater CEO Steven Hetzer to its board alongside global industry leaders https://campaignme.com/icom-appoints-sweetwater-ceo-steven-hetzer-to-its-board-alongside-global-industry-leaders/ Thu, 11 Jun 2026 12:55:30 +0000 https://campaignme.com/?p=123288 ICOM, the global network of independent marketing and communications agencies, has elected three new members to its Board of Directors. Amongst the newly elected, sweetwater’s Founder and CEO Steven Hetzer takes the helm as ICOM’s Regional Director for MENA. In this role, he will focus on growing ICOM’s presence across one of the world’s most […]

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]]> Dubai-based sweetwater joins ICOM https://campaignme.com/dubai-based-sweetwater-joins-icom/ Wed, 23 Apr 2025 08:07:04 +0000 https://campaignme.com/?p=101119 ICOM, the global network of independent marketing and communications agencies, has announced the addition of sweetwater, a brand experience agency, to its community of members. Headquartered in Dubai with operations in Saudi Arabia, Pakistan, and Qatar, Sweetwater’s portfolio spans industries from fashion and beauty to automotive, tech, and finance. Co-led by Steven Hetzer, CEO & […]

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]]> The key to biggest opportunities for brands and agencies in Saudi https://campaignme.com/the-key-to-biggest-opportunities-for-brands-and-agencies-in-saudi/ Mon, 01 Jul 2024 08:22:37 +0000 https://campaignme.com/?p=86496 WHAT ARE THE GREATEST OPPORTUNITIES IN THE KINGDOM FOR AGENCIES? Ask not what the Kingdom can do for you; ask what you can do for the Kingdom. Because now, when the first bumps in the road appear and there is a fear that the gold rush is finished, THAT is the perfect time to deepen […]

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]]> Saudi Industry Snapshot: Steven Hetzer, Sweetwater https://campaignme.com/saudi-industry-snapshot-steven-hetzer-sweetwater/ Fri, 17 Jun 2022 10:22:31 +0000 https://campaignme.com/?p=50350 How have consumers changed in Saudi Arabia in recent years? You often hear how the Saudi consumer is either wary or excited about change. The truth is that Saudi consumers now widely expect change, but what they’re worried about is whether that change equates to progress for them, too. They’re asking themselves: ‘Is this going […]

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]]> Sweetwater helps Arwa Al-Banawi in collaboration with adidas to gain global recognition https://campaignme.com/sweetwater-helps-arwa-al-banawi-in-collaboration-with-adidas-to-gain-global-recognition/ Sun, 26 Sep 2021 07:00:08 +0000 https://campaignme.com/?p=40502 Arwa Al-Banawi’s collab with adidas was a big “first” for the Arab fashion world; an iconic adidas shoe, reimagined by a Saudi designer for a global release. Sweetwater was tasked to launch the drop, celebrating the historic importance of Saudi talent having a global audience. Thanks to restrictions, a live sneaker hype drop wasn’t an […]

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]]> Sweetwater MEA appointed lead brand agency by Mashreq https://campaignme.com/sweetwater-mea-appointed-lead-brand-agency-by-mashreq/ Wed, 14 Apr 2021 12:37:59 +0000 https://campaignme.com/?p=35069 UAE and KSA based experience agency Sweetwater MEA has been appointed as the brand agency on record by Mashreq, one of the largest financial institutions in the UAE. This appointment has been made after an extensive multi-agency pitch process. Sweetwater will work closely with Mashreq’s marketing and communications team to strengthen the bank’s position as […]

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