Svenja Maltzahn Archives - Campaign Middle East https://campaignme.com/tag/svenja-maltzahn/ Tue, 02 Sep 2025 05:05:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Svenja Maltzahn Archives - Campaign Middle East https://campaignme.com/tag/svenja-maltzahn/ 32 32 Sumea Social launches trade show communications offer ahead of GITEX, Expand North Star https://campaignme.com/sumea-social-launches-trade-show-communications-offer-ahead-of-gitex/ Tue, 02 Sep 2025 04:20:06 +0000 https://campaignme.com/?p=107868 Sumea Social, a social media and full-service LinkedIn agency founded by ex-Burson communications strategist Svenja Maltzahn, has officially launched its Trade Show Practice before the busiest trade show season begins in the region in 2025. The service integrates LinkedIn content planning, on-ground coverage, and product showcases with traditional PR to deliver brand awareness that extends […]

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]]> Sumea Social launches corporate influence programme https://campaignme.com/sumea-social-launches-corporate-influence-programme/ Tue, 15 Apr 2025 09:29:56 +0000 https://campaignme.com/?p=100794 Sumea Social has launched a new Corporate Influence programme, designed to sharpen executive visibility and align C-suite messaging with brand strategy. Betting that corporate leadership needs better storytellers, the Dubai-based strategic communications agency’s Founder Svenja Maltzahn and Executive Communications Strategist and Co-Founder Ivan Seifert aim to address this growing gap in B2B marketing and communications. […]

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]]> How to launch a corporate influencer programme https://campaignme.com/how-to-launch-a-corporate-influencer-programme/ Fri, 22 Nov 2024 10:41:15 +0000 https://campaignme.com/?p=92632 Businesses are increasingly realising that their strongest brand advocates are already part of the team. Employees who are genuinely proud of where they work and what they do can be powerful voices, connecting with audiences in ways traditional advertising simply can’t. By building a corporate influencer program, companies tap into this potential, empowering their people […]

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]]> People persuade, not faceless brands: The case for executive branding https://campaignme.com/people-persuade-not-faceless-brands-the-case-for-executive-branding/ Tue, 09 Jul 2024 15:38:46 +0000 https://campaignme.com/?p=86924 Over the past year, executive branding of C-suite leaders, corporate “influencers”, and brand ambassadors have been remarkably more persuasive and generated greater conversations in a ‘people-first’ digital and social media environment than most company brands. Case in point: Conversations from Cannes Lions revolved around Scott Galloway’s “the era of brand is over” in 2023 and […]

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