sustainable Archives - Campaign Middle East https://campaignme.com/tag/sustainable/ Mon, 11 May 2026 15:04:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png sustainable Archives - Campaign Middle East https://campaignme.com/tag/sustainable/ 32 32 Saudi Report 2026: Why cultural quotient is key for tourism brands https://campaignme.com/saudi-report-2026-why-cultural-quotient-is-key-for-tourism-brands/ Mon, 11 May 2026 13:50:00 +0000 https://campaignme.com/?p=121832 In our world of branding and marketing, a quote from Margaret Molloy, former global chief marketing officer of Siegel+Gale, resonates deeply: “Some brands enter a market. Others enter a culture.” This distinction, as subtle as it appears, holds the key to building successful, enduring and impactful brands. It is especially true here in Saudi Arabia, […]

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]]> Will the future of creativity belong to more sustainable AI pipelines? https://campaignme.com/will-the-future-of-creativity-belong-to-smarter-more-sustainable-ai-pipelines/ Mon, 27 Apr 2026 06:53:47 +0000 https://campaignme.com/?p=121075 For the past few years, artificial intelligence has been discussed in our region through two dominant lenses: excitement and fear. On one side, it has been positioned as the gateway to a more efficient, more intelligent future.  On the other, it has been treated as a threat to jobs, craft, creativity, originality and human relevance. […]

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]]> Publicis Media, GoWit partner to scale retail and commerce media across MENAT https://campaignme.com/publicis-media-gowit-partner-to-scale-retail-and-commerce-media-across-menat/ Thu, 26 Feb 2026 14:20:13 +0000 https://campaignme.com/?p=116963 Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, has revealed a strategic partnership with adtech provider GoWit, to scale commerce and retail media across the Middle East, North Africa and Turkey (MENAT) region. This partnership brings together GoWit’s AI-first retail media technology, GoWit One, with Publicis Media’s […]

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]]> Women in advertising: Stop being a case study, start being the standard https://campaignme.com/women-in-advertising-stop-being-a-case-study-start-being-the-standard/ Thu, 28 Aug 2025 05:20:47 +0000 https://campaignme.com/?p=107336 If I had a dollar for every time I heard “DEI is a trend” I could retire. But I won’t. Because for me, and for countless women in Lebanon and across the Middle East, it was never a trend. It was survival. A conviction. It was about a drive that held us up in management […]

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]]> Start empowering brands to lead real sustainability https://campaignme.com/stop-telling-consumers-to-save-the-planet-start-empowering-brands-to-lead-real-sustainability/ Wed, 16 Jul 2025 12:13:45 +0000 https://campaignme.com/?p=105556 I recently joined a conversation about sustainability, and one thing stood out, people aren’t buying the bamboo straws and recycled packaging story anymore. They’re calling out brands that preach green, but don’t practice it. Ask someone outside our industry if they think your brand is truly sustainable. The answer might surprise you. We all share […]

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]]> Making success sustainable https://campaignme.com/how-to-make-success-sustainable/ Wed, 31 Jul 2024 09:14:18 +0000 https://campaignme.com/?p=87863 One thing I have learned in over 20 years in this fascinating industry is that long-term success must be built on a blueprint of consistently delivering solutions that genuinely resonate with both our clients, and their target audiences. Keeping the customer satisfied is a mantra that reminds us that our clients have customers who in […]

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]]> Starbucks introduces sustainable cold cups https://campaignme.com/starbucks-introduces-sustainable-cold-cups/ Fri, 19 Apr 2024 08:57:04 +0000 https://campaignme.com/?p=80546 Starbucks has introduced its new range of environmentally-friendly cold cups. These cups not only uses less plastic but also promise to significantly decrease emissions and conserve water during production. It boasts a reduction of up to 20 percent in plastic usage compared to the current cups. The initiative underscores the company’s ongoing efforts to mitigate […]

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]]> Why sustainable and plant-based brand positioning is more complex than being a part of a popular conversation, by POP Communications Sarah Curtis https://campaignme.com/why-sustainable-and-plant-based-brand-positioning-is-more-complex-than-being-a-part-of-a-popular-conversation-by-pop-communications-sarah-curtis/ Fri, 18 Feb 2022 08:38:07 +0000 https://campaignme.com/?p=45479 Now, more than ever, marketing taglines boasting sustainable practices, reducing carbon footprint, or plant-based goods are not only a norm, they’re often in your face, creating noise for a brand whose core USPs is as such to overcome. In this challenging environment, authentic brand differentiation and positioning are essential to be key participants in this […]

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]]> How the pandemic paved the way for a Green Revolution https://campaignme.com/how-the-pandemic-paved-the-way-for-a-green-revolution/ Thu, 01 Jul 2021 11:01:21 +0000 https://campaignme.com/?p=38317 In the second of a four-part series on the impact Environmental, Social and Governance (ESG) factors are having on business, we examine how the pandemic has paved the way for a Green Revolution. The Cornwall G7 Summit in June underlined climate leadership as the world’s top priority, with the group agreeing to net-zero greenhouse gas […]

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]]> The inherent risk of progress, by Kamal Dimachkie https://campaignme.com/the-inherent-risk-of-progress-by-kamal-dimachkie/ Wed, 17 Feb 2021 08:59:51 +0000 https://campaignme.com/?p=33075 By Kamal Dimachkie, former chief operating officer, Publicis Communications UAE and Lower Gulf. Name an innovation or a milestone in humanity’s progress and I shall point out its sinister side. From the discovery of fire, on to the agricultural age, passing by the industrial revolution, all the way to the nuclear age and today’s information […]

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