Surveys Archives - Campaign Middle East https://campaignme.com/tag/surveys/ Mon, 06 Apr 2026 05:31:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Surveys Archives - Campaign Middle East https://campaignme.com/tag/surveys/ 32 32 The Power in Play: Dubai Media and Livewire launch in-depth report on gaming https://campaignme.com/the-power-in-play-dubai-media-and-livewire-launch-in-depth-report-on-gaming/ Thu, 02 Apr 2026 12:25:42 +0000 https://campaignme.com/?p=118559 Dubai Media, in partnership with Livewire, has launched an in-depth report on gaming, highlighting it as a multilingual, multi-device and multi-dimensional space where brand opportunity meets belonging. The study was conducted between August and September 2025 in the form of online quantitative surveys with 601 people including Gen Z, millennials and Gen X in the […]

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]]> UAE, KSA consumers want AI clones to vet ads, shop for them by 2035 https://campaignme.com/uae-ksa-consumers-want-ai-clones-to-vet-ads-shop-for-them-by-2035/ Thu, 19 Sep 2024 11:51:37 +0000 https://campaignme.com/?p=89780 Approximately one in every three UAE consumers and 39 per cent of KSA consumers strongly agree that by 2035, they’d like to have an AI clone of themselves to take care of shopping, admin, and communications tasks on their behalf. These insights, among others, were shared in the recently released GCC edition of dentsu’s global […]

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]]> Nike survey reveals UAE and KSA parents’ perception of the benefits of playing sport https://campaignme.com/nike-survey-reveals-uae-and-ksa-parents-perception-of-the-benefits-of-playing-sport/ Fri, 25 Nov 2022 12:00:43 +0000 https://campaignme.com/?p=55553 New research, conducted by YouGov and commissioned by Nike Middle East, has been revealed to understand the perceived benefits of kids in the UAE and KSA playing sports. Ahead of the launch of Nike’s new playbook entitled ‘Five minutes more’, the research aims to underscore the relationship that kids have with sport, and to educate […]

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]]> Moving forward with UX ads – by Disruptive Media’s Terence Roane https://campaignme.com/moving-forward-with-ux-ads-by-disruptive-medias-terence-roane/ Tue, 18 Oct 2022 11:00:22 +0000 https://campaignme.com/?p=54084 by Terence Roane, managing director, Disruptive Media Does the recent response to Netflix ads indicate that we have finally had enough of interstitial and pre-roll ads? There’s been an ever-growing sigh from us all due to the repeated interference of ads when we have that spare moment to view content. But, now after years of tolerating […]

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]]> MEPRA survey reveals 60 per cent of clients do not pay according to contract agreements https://campaignme.com/mepra-survey-reveals-60-per-cent-of-clients-do-not-pay-according-to-contract-agreements/ Tue, 27 Apr 2021 11:57:54 +0000 https://campaignme.com/?p=35685 The Middle East Public Relations Association (MEPRA) released results from their recent survey today, which revealed the top challenges faced by small and medium independent communication agencies in the UAE. The survey polled 30 organisations last month to determine how MEPRA can better support this group. The survey, which will be run every year to […]

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