Survey Archives - Campaign Middle East

MENA marketers invited to shape IAB retail media study

Ishwari Khatu — Wed, 24 Jun 2026 09:00:50 +0000

As retail media gains momentum across the Middle East and North Africa, advertisers, agencies, brand marketers from the region are being invited to participate in a new industry study by IAB aimed at mapping the channel’s growth and maturity. Conducted by IAB Europe in collaboration with IAB MENA, the 2026 Attitudes to Retail Media Survey […]

The post MENA marketers invited to shape IAB retail media study appeared first on Campaign Middle East.

Your opinion matters: Tell us what’s next for MENA marketing in 2026

Ishwari Khatu — Tue, 28 Oct 2025 13:56:33 +0000

At Campaign Middle East, our aim is to become a reflection of the marketing, media and advertising industries across the MENA region. With 2026 around the corner, we want to hear from you, the experts, who know the industry inside out. That’s why we’re launching the Campaign Middle East 2026 Themes Survey – a 10-15 […]

The post Your opinion matters: Tell us what’s next for MENA marketing in 2026 appeared first on Campaign Middle East.

Nielsen survey shows shift in Dubai shopping malls visitor patterns

Ishwari Khatu — Fri, 15 Aug 2025 04:30:02 +0000

Dubai’s shopping malls are increasingly functioning as multi-purpose destinations, combining retail, dining, leisure, and errands in a single visit, according to a new survey of more than 750 residents – The Mall Mindset 2025 – conducted by Nielsen and commissioned by Al Ghurair Centre. The findings point to patterns in visit duration, trip purpose, and […]

The post Nielsen survey shows shift in Dubai shopping malls visitor patterns appeared first on Campaign Middle East.

PRCA MENA launches Pitch Forward survey to reshape pitching practices

Shantelle Nagarajan — Mon, 02 Jun 2025 07:30:47 +0000

PRCA MENA, the regional arm of the world’s largest PR body, has launched Pitch Forward, a regionally-focused survey designed to spotlight and reshape pitching practices across the public relations and communication industry. The findings will inform practical recommendations and codes of best practice to drive fairer and more sustainable pitching standards globally. According to PRCA, […]

The post PRCA MENA launches Pitch Forward survey to reshape pitching practices appeared first on Campaign Middle East.

48 per cent of Middle East marketers share concerns about data privacy

Anup Oommen — Mon, 17 Mar 2025 06:00:01 +0000

Almost half of Middle Eastern marketers (48 per cent) are concerned about the use personal data and consumer consent, according to new data released in the fifth edition of the Braze Customer Engagement Review (CER). The report combines data from the Braze platform with the results of a global survey developed in partnership with Wakefield […]

The post 48 per cent of Middle East marketers share concerns about data privacy appeared first on Campaign Middle East.

Agency marketing strategists worldwide vent about top challenges

Anup Oommen — Thu, 03 Oct 2024 04:00:18 +0000

Marketing strategists from around the globe have shared what they feel are the top challenges and key opportunities that need to be addressed, as budget cuts and generative AI continue to disrupt the discipline. They are now looking for opportunities to demonstrate their value, according to The Future of Strategy 2024 report released by the […]

The post Agency marketing strategists worldwide vent about top challenges appeared first on Campaign Middle East.

Survey reveals if food influencers really ‘influence’ F&B footfall

Anup Oommen — Thu, 05 Sep 2024 05:23:44 +0000

Close to 70 per cent of people have admitted to eating at restaurants because they have seen influencers do the same, according to a recent study conducted by Dubai-based marketing agency Reach. Highlighting what has now been proved to be the persuasive power of online personalities, 80 per cent of survey respondents confirmed that they […]

The post Survey reveals if food influencers really ‘influence’ F&B footfall appeared first on Campaign Middle East.

How Gen Z is breaking the rules of loyalty in the region

Ishwari Khatu — Wed, 24 Jul 2024 11:18:06 +0000

Marketers have long been aware of the value that loyalty programmes can bring, however, providing a point of difference in a crowded market is a challenge. The vast majority of consumers (85 per cent) participate in between just three and six loyalty schemes. So how can brands ensure they’re among the few schemes to be chosen? […]

The post How Gen Z is breaking the rules of loyalty in the region appeared first on Campaign Middle East.

Are Saudi consumers really eco-friendly?

Ishwari Khatu — Fri, 13 Oct 2023 08:30:54 +0000

A YouGov survey was conducted to understand Saudi residents’ attitudes towards environmental-friendly behaviours. A similar survey was first conducted in 2019, a comparison between both found that while there was an increase in people practicing certain environment-friendly actions, there was also no change in several between the two time periods. Across the 12 actions that […]

The post Are Saudi consumers really eco-friendly? appeared first on Campaign Middle East.

Where are Middle East consumers going to spend their money?

Ishwari Khatu — Thu, 05 Oct 2023 10:30:52 +0000

PWC’s latest report of its Global Consumer Insights Survey found that Middle East consumers are willing to spend more on essentials and decrease their spending on Luxury or designer products for the next six months. 61 per cent of PWC’s survey participants said that they were ready to spend more on groceries, while 53 per […]

The post Where are Middle East consumers going to spend their money? appeared first on Campaign Middle East.