support Archives - Campaign Middle East https://campaignme.com/tag/support/ Fri, 19 Jun 2026 07:20:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png support Archives - Campaign Middle East https://campaignme.com/tag/support/ 32 32 WPP Media reveals Buyer Agent for video as part of its latest Agentic Standards Initiative https://campaignme.com/wpp-media-reveals-buyer-agent-for-video-as-part-of-agentic-standards-initiative/ Fri, 19 Jun 2026 06:39:26 +0000 https://campaignme.com/?p=123608 WPP Media has revealed an Agentic Standards Initiative for Video Buying in collaboration with premium media owners, technology platforms, and industry standards bodies to co-develop shared standards for agentic video buying. As part of the initiative, WPP Media is developing a Buyer Agent for Video within WPP Open, WPP’s agentic marketing platform. The initiative will […]

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]]> El Nas Lel Nas brings top UAE voices together to support homegrown businesses https://campaignme.com/el-nas-lel-nas-brings-top-uae-voices-together-to-support-homegrown-businesses/ Mon, 13 Apr 2026 06:30:29 +0000 https://campaignme.com/?p=120390 Publsh Group and news platform Lana have joined forces to launch El Nas Lel Nas – Arabic for ‘People for People’ – a community movement engaging the UAE’s most prominent public figures to champion the small businesses at the country’s heart. The premise is simple: the UAE has an extraordinary concentration of influential figures – business […]

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]]> Are we following strategy anymore? Or are we following each other? https://campaignme.com/are-we-following-strategy-anymore-or-are-we-following-each-other/ Wed, 08 Apr 2026 09:21:41 +0000 https://campaignme.com/?p=119458 I did not arrive at this through a report. I have arrived at a very humbling and a very awakening truth by meticulous observation. Reading what’s being said across platforms. The think pieces. The advice. The frameworks. The constant reminders to stay active, stay visible, manage tone. And then I look up. I see what’s […]

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]]> House of Comms launches ‘Our House is Your House’ initiative https://campaignme.com/house-of-comms-launches-our-house-is-your-house-initiative/ Mon, 06 Apr 2026 11:23:10 +0000 https://campaignme.com/?p=118664 Dubai-based strategic marketing and communications agency, House of Comms, has launched a community-first initiative designed to support local and homegrown businesses in the UAE as they face unprecedented times in the market. ‘Our House is Your House’ aims to bring practical marketing advice to businesses navigating the current climate across brand strategy, creative, PR, social […]

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]]> Makers PR offers Dubai SMEs free advisory services https://campaignme.com/makers-pr-offers-dubai-smes-free-advisory/ Fri, 03 Apr 2026 07:04:58 +0000 https://campaignme.com/?p=118594 Dubai-based communications agency Makers PR has launched MENA Makers, an initiative aimed at strengthening early-stage and growth-stage businesses across the UAE as SMEs continue to navigate shifting market conditions. The initiative aims to provide small and medium-sized enterprises with access to strategic communications guidance, brand positioning support, and advisory sessions focused on improving visibility, investor […]

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]]> Brands For Less shows up for small businesses with ‘By the Community, For the Community’ https://campaignme.com/brands-for-less-shows-up-for-small-businesses-with-by-the-community-for-the-community/ Fri, 27 Mar 2026 15:00:33 +0000 https://campaignme.com/?p=118278 Brands For Less, a prominent discount retail chain in the Middle East, has launched a community-led platform offering private labels, small businesses and individuals across the UAE support during a period where many small businesses are experiencing a slowdown in demand, visibility and access to customers.  The retailer is offering support through increased visibility on […]

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]]> The ENTERTAINER ‘Our Home. Our Heart’ campaign sees 100,000+ offers redeemed https://campaignme.com/the-entertainer-giveaway-sees-almost-100000-offers-redeemed-since-launch/ Mon, 16 Mar 2026 13:26:12 +0000 https://campaignme.com/?p=117858 Dubai-founded provider of 2-for-1 offers, the ENTERTAINER, launched a heartfelt campaign on 12 March 2026, giving away free subscriptions to residents in the UAE in an effort to support the hospitality and entertainment sector in the country during recent current events. The campaign initially launched with 50,000 free memberships up for grabs, a number that […]

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]]> IWD 2026: The career multiplier we don’t talk about enough – a mentor https://campaignme.com/iwd-2026-the-career-multiplier-we-dont-talk-about-enough-our-mentor/ Mon, 09 Mar 2026 10:52:01 +0000 https://campaignme.com/?p=117466 How many of us still remember our first interview as a fresh graduate? Or the first interview for what felt like a dream job, the opportunity that later shaped our passions, our daily work and ultimately who we are today? And how many of us remember the one person who opened that door? The mentor […]

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]]> Women in advertising: Mentorship is legacy https://campaignme.com/women-in-advertising-mentorship-is-legacy/ Fri, 29 Aug 2025 05:20:02 +0000 https://campaignme.com/?p=107592 Before I jump into a topic I feel passionately about, let me give you a bit of my backstory … born in South Africa and raised by a single mom. We couldn’t afford tertiary education, but I was lucky enough to get a job as a receptionist for an advertising agency straight out of school. […]

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]]> Women in advertising: Standing tall together https://campaignme.com/women-in-advertising-standing-tall-together/ Thu, 28 Aug 2025 05:40:58 +0000 https://campaignme.com/?p=107341 Here’s a candid discussion between Serviceplan Arabia’s Regional Creative Director Sara Eid, and the Head of Strategy and Director of HR Frances Bonifacio about women in leadership, the value of genuine support and the realities of forging paths in the creative industry. Bonifacio introduces Eid Frances Bonifacio: I’d heard plenty about Sara before she joined […]

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