Sunjay Malik Archives - Campaign Middle East https://campaignme.com/tag/sunjay-malik/ Thu, 05 Mar 2026 09:52:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sunjay Malik Archives - Campaign Middle East https://campaignme.com/tag/sunjay-malik/ 32 32 Why obsession is rewriting the media playbook https://campaignme.com/why-obsession-is-rewriting-the-media-playbook/ Thu, 05 Mar 2026 09:52:38 +0000 https://campaignme.com/?p=117343 In an act of brazen foolishness, and despite 17 years of Middle East summers advising against it, I decided to minimise travel last year. I convinced myself that I could handle it. That I was, as the young ones say, Built Different. I am not. To break the monotony, I revisited The Wire, a series I had completed […]

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]]> Power Essay – Optimised to death by Sunjay Malik https://campaignme.com/power-essay-sunjay-malik/ Mon, 24 Sep 2018 08:52:16 +0000 https://campaignme.com/?p=14830 Earlier this year, Gucci unveiled its creative hub, the Artlab, in Florence. Described by CEO Marco Bizzarri as a‘testament to creativity, innovation and technology’, its ambition is to allow Gucci to strengthen its supply chain through new processes and tech, whilst fostering the optimal environment for creative director Alessandro Michele to quite simply do his […]

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