Success Archives - Campaign Middle East https://campaignme.com/tag/success/ Mon, 20 Apr 2026 09:26:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Success Archives - Campaign Middle East https://campaignme.com/tag/success/ 32 32 Dubai Lynx, MCN reveals See It Be It in MENA to accelerate female creative leadership https://campaignme.com/dubai-lynx-mcn-reveals-see-it-be-it-in-mena-to-accelerate-female-creative-leadership/ Mon, 20 Apr 2026 09:15:28 +0000 https://campaignme.com/?p=120750 Dubai Lynx, in collaboration with Middle East Communications Network (MCN) and its agencies, part of Omnicom, has revealed the launch of See It Be It: Connects in the MENA region. See It Be It: Connects is a high-impact leadership programme designed to accelerate the careers of women across the creative, media and marketing industries into leadership roles. […]

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]]> The new definitions of success for Saudi Gen Z https://campaignme.com/the-new-definitions-of-success-for-saudi-gen-z/ Wed, 15 Apr 2026 05:47:10 +0000 https://campaignme.com/?p=120474 If you ask Saudi Gen Z today what success looks like, you’ll still hear familiar things. Making their family proud. Earning well. Building something of their own. So no, they haven’t completely thrown out the old rulebook. But they’ve definitely rewritten parts of it quietly, in ways that feel more like intentional edits than rebellion. […]

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]]> The invisible cracks: Why businesses fail before they realise it https://campaignme.com/the-invisible-cracks-why-businesses-fail-before-they-realise-it/ Thu, 11 Dec 2025 03:46:34 +0000 https://campaignme.com/?p=112971 Most businesses don’t collapse because of the challenges they see coming. They stumble because of the ones they don’t. The fault lines are almost always invisible at first, small cracks hidden beneath the surface of success. A loyal customer base, a strong quarter, or a celebrated brand story can create the illusion of stability. But […]

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]]> Zindagi Na Milegi Dobara sequel? Yas Island ads make the case with 1.5 billion views https://campaignme.com/zindagi-na-milegi-dobara-sequel-miral-ads-make-the-case-with-1-5-billion-views/ Mon, 07 Apr 2025 05:30:46 +0000 https://campaignme.com/?p=99200 Over the past 24 hours [as of writing this article], Bollywood news has been buzzing with the prospect of a Zindagi Na Milegi Dobara sequel – 14 years after the release of the 2011 box office hit – as actor Hrithik Roshan reportedly hinted at the possibility following an incredibly successful episodic ad campaign for […]

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]]> IWD 2025: “Leadership isn’t about titles; it’s about impact” https://campaignme.com/iwd-2025-leadership-isnt-about-titles-its-about-impact/ Fri, 07 Mar 2025 11:05:09 +0000 https://campaignme.com/?p=97591 The greatest challenge facing women in marketing and advertising isn’t always external – it’s the internal doubts that hold them back. Amira Abdelnabi, Senior Client Officer at VML Cairo, believes that the biggest obstacle women face is often themselves. “Too often, we internalise doubts and question our own capabilities before the world even does,” she […]

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]]> Beyond the stats: the real story of young Saudi women in the creative industry https://campaignme.com/beyond-the-stats-the-real-story-of-young-saudi-women-in-the-creative-industry/ Fri, 07 Mar 2025 05:00:36 +0000 https://campaignme.com/?p=97553 As an Arab woman, I have always been inspired by stories of women in Saudi Arabia and our region breaking barriers. The pursuit of equal rights and access has always felt deeply personal, with every step forward representing a long overdue correction to history. This is why, from a distance, I watched with excitement as […]

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]]> Industry Snapshot: Stay relevant by being curious https://campaignme.com/industry-snapshot-stay-relevant-by-being-curious/ Thu, 13 Feb 2025 10:52:57 +0000 https://campaignme.com/?p=96232 Imfluence’s Mike Alnaji shares his learnings from 2024 and what his team plans on implementing as best practices for the year ahead in this Industry Snapshot. What are the top lessons from 2024 that we’re taking into 2025? If anything, 2024 has proven to me personally a value that I’ve always struggled with finding as […]

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]]> Making success sustainable https://campaignme.com/how-to-make-success-sustainable/ Wed, 31 Jul 2024 09:14:18 +0000 https://campaignme.com/?p=87863 One thing I have learned in over 20 years in this fascinating industry is that long-term success must be built on a blueprint of consistently delivering solutions that genuinely resonate with both our clients, and their target audiences. Keeping the customer satisfied is a mantra that reminds us that our clients have customers who in […]

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]]> Lessons for brands from the success of BookTok https://campaignme.com/lessons-for-brands-from-the-success-of-booktok/ Fri, 24 Mar 2023 05:08:10 +0000 https://campaignme.com/?p=59070 By Jalaja Ramanunni The hardest part for book lovers isn’t reading itself or making the time to read; it lies in finding their tribe. People love to talk about books they like, and that’s the ‘need’ that TikTok recognised. Enter BookTok, a subculture where consumers discuss their favorite titles, connect with fellow readers, and share […]

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]]> How app brands can maximise success when utilising subscription models – by Appsflyer’s Paul Wright https://campaignme.com/how-app-brands-can-maximise-success-when-utilising-subscription-models-by-appsflyers-paul-wright/ Wed, 14 Dec 2022 09:00:03 +0000 https://campaignme.com/?p=55946 By Paul Wright, general manager for Western Europe and MENAT at AppsFlyer The Middle East is one of the fastest-growing markets for mobile apps, with a burgeoning appetite for digital services in the region. With 91 per cent of UAE organisations now offering customers an app, according to an AppsFlyer report, many are looking at […]

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