Stuart Mackay Archives - Campaign Middle East https://campaignme.com/tag/stuart-mackay/ Wed, 08 Nov 2023 10:31:09 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Stuart Mackay Archives - Campaign Middle East https://campaignme.com/tag/stuart-mackay/ 32 32 Starcom Middle East appoints Stuart Mackay as Business Lead https://campaignme.com/starcom-appoints-stuart-mackay-as-business-lead/ Wed, 08 Nov 2023 10:29:11 +0000 https://campaignme.com/?p=71796 Starcom Middle East, a media agency and part of Publicis Groupe Middle East has appointed Stuart Mackay as Business Lead.  In this position, Mackay will oversee multi-market portfolios and guide the strategic direction of the business, while also leading media and digital strategies for key clients.  Tony Wazen, CEO of Publicis Media ME, said: “With Stuart, we have […]

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]]> Digital Industry Snapshot: Reprise’s Stuart Mackay https://campaignme.com/digital-industry-snapshot-reprises-stuart-mackay/ Tue, 07 Mar 2023 10:56:04 +0000 https://campaignme.com/?p=58563 How did the digital ecosystem change last year? 2022 saw a willingness from clients to want to understand customer behaviour in more detail either through their own data or through measurement and analytics tools such as Google Analytics (GA4), Adjust, Glassbox and Quantum Metric. This bodes well for consumers as brands now take this critical […]

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]]> Reprise partners with Seventh Decimal https://campaignme.com/reprise-partners-with-seventh-decimal/ Tue, 07 Feb 2023 08:33:53 +0000 https://campaignme.com/?p=57793 Reprise, MENA marketing data science experts of MCN/IPG Mediabrands, and Out-of-Home (OOH) research tech company Seventh Decimal have announced a partnership to provide OOH media measurement intelligence for MCN/IPG and its group of clients. The partnership will focus on delivering quantitative and qualitative insights to brands to better understand the ROI of their OOH advertising […]

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]]> Meiro and Reprise Digital announce partnership https://campaignme.com/meiro-and-reprise-digital-announce-partnership/ Fri, 11 Nov 2022 06:30:14 +0000 https://campaignme.com/?p=54965 Meiro and Reprise Digital have announced a partnership  to provide data-driven, individualised experiences for Middle East customers as a preferred reseller of the Meiro Customer Data Platform. The partnership will focus on delivering long-term value for businesses by using customer data.   Reprise Digital is a  performance marketing and data-driven marketing solutions provider and Meiro is a […]

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]]> Industry snapshot: Stuart Mackay, Reprise Digital MENA https://campaignme.com/industry-snapshot-stuart-mackay-reprise-digital-mena/ Tue, 15 Feb 2022 09:44:38 +0000 https://campaignme.com/?p=45389 What were the biggest shifts you saw in digital in 2021? During 2021 we witnessed a real uptake in our clients wanting to leverage their web and app measurement technologies to gain a deeper understanding of how their consumers were behaving during web and mobile sessions. This type of analysis is critical for brands to […]

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]]> Industry snapshot: Stuart Mackay, Reprise MENA https://campaignme.com/industry-snapshot-stuart-mackay-reprise-mena/ Mon, 22 Feb 2021 09:14:16 +0000 https://campaignme.com/?p=33277 What have been the biggest long-term changes to the market over the last year? The changes to our particular market proposition have actually been mostly positive this year. If anything, Covid has sped up the adoption of technology and has driven organizations to need to understand their data and how to leverage it through technology […]

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]]> Digital Essays 2020: Is it personalisation or individualisation? By Reprise’s Stuart Mackay https://campaignme.com/digital-essays-2020-is-it-personalisation-or-individualisation-by-reprises-stuart-mackay/ Thu, 10 Dec 2020 07:00:12 +0000 https://campaignme.com/?p=30831 By Stuart Mackay, general manager, Reprise. If you don’t know me by now, you will never, never, never know me,” aren’t just lyrics in a song. Brands are still failing to achieve what feels like an absolute basic requirement of the digital age by not providing personalised customer experiences. The ability to make customer experiences […]

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]]> Commerce in the UAE, by Reprise Digital’s Stuart Mackay https://campaignme.com/commerce-in-the-uae-by-reprise-digital-menas-stuart-mackay/ Thu, 05 Nov 2020 06:00:46 +0000 https://campaignme.com/?p=29366 The UAE is no stranger to e-commerce, given it has the highest smartphone penetration rate globally at 83 per cent and website penetration sits at an impressive 95 per cent (according to Statista). This continues to present a huge amount of opportunity for brands that are not yet utilising e-commerce effectively, or for brands that […]

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