streaming Archives - Campaign Middle East https://campaignme.com/tag/streaming/ Thu, 11 Jun 2026 10:27:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png streaming Archives - Campaign Middle East https://campaignme.com/tag/streaming/ 32 32 How Arab football is changing fan engagement across the Middle East https://campaignme.com/how-arab-football-is-changing-fan-engagement-across-the-middle-east/ Wed, 10 Jun 2026 09:52:45 +0000 https://campaignme.com/?p=123166 Excitement around the FIFA World Cup 2026 has been building across the Middle East and North Africa as fans debate their teams’ chances, discuss star players, and prepare to follow the matches. Although the tournament will take place in North America, Mexico and Canada, it feels closer than ever for audiences across the region. This […]

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]]> MENA audiences can stream FIFA World Cup 2026™ through talabat, TOD by beIN partnership https://campaignme.com/mena-audiences-can-stream-fifa-world-cup-2026-through-talabat-tod-by-bein-partnership/ Thu, 04 Jun 2026 13:00:10 +0000 https://campaignme.com/?p=122945 The highly anticipated FIFA World Cup 2026™ is fast-approaching, and to elevate the watching experience at home for audiences in the region, talabat has partnered with TOD by beIN – the tournament’s exclusive streaming platform in the region. The partnership aims to bring fans a more seamless and rewarding match-day experience from home. Starting today, […]

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]]> What House of the Dragon is teaching streaming platforms about audience behaviour https://campaignme.com/what-house-of-the-dragon-is-teaching-streaming-platforms-about-audience-behaviour/ Fri, 22 May 2026 13:41:41 +0000 https://campaignme.com/?p=122449 Opening weekends were once the clearest indicator of how popular a series would become. Today, however, some of the strongest audience signals are emerging long before the opening credits roll. When the teaser trailer for Season 3 of House of the Dragon premiered on 28 April, at OSN+, we expected a wave of anticipation across […]

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]]> Motivate Media Group, Recast partner to expand sports & entertainment content access across the MENA region https://campaignme.com/motivate-media-group-recast-partner-to-expand-sports-entertainment-content-access-across-mena/ Thu, 16 Apr 2026 06:14:00 +0000 https://campaignme.com/?p=120621 Recast, the global payment infrastructure enabling instant, transactional access to premium content, has announced a strategic partnership with Motivate Media Group, a leading media company in the Middle East, to expand audience access to sports and entertainment content across the MENA region. Motivate Media Group will launch pay-per-view content with golf, enabling instant access to […]

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]]> Anghami brings seven Arab musicians to release song on connection, community https://campaignme.com/anghami-brings-seven-arab-musicians-to-release-song-on-connection-community/ Tue, 14 Apr 2026 09:40:33 +0000 https://campaignme.com/?p=120497 Leading artists from across the Arab world have come together on Anghami to release Aktar Men Ayya Waqt (More Than Ever), a timely track reflecting a shared moment of emotion, connection, and resilience across the region. Launching on Anghami, the track brings together voices from across the Middle East, featuring AbdulAziz Louis, Aseel Hameem, Bader […]

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]]> Warner Bros. Discovery’s TLC, Discovery, HGTV and discovery+ bring powerful true stories this April https://campaignme.com/warner-bros-discoverys-tlc-discovery-hgtv-and-discovery-bring-powerful-true-stories-this-april/ Tue, 31 Mar 2026 08:00:57 +0000 https://campaignme.com/?p=118433 This April, Warner Bros. Discovery’s TLC, Discovery, HGTV and discovery+ present a compelling lineup of content that dives into real stories, human resilience and unforgettable moments. From powerful documentaries and eye-opening reality series to intimate first-hand accounts and cultural deep dives, the month’s programming brings together thought-provoking narratives and engaging entertainment across Discovery, TLC, HGTV […]

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]]> Anghami, Cyanite partner to enhance music discovery with AI-powered metadata https://campaignme.com/anghami-cyanite-partner-to-enhance-music-discovery-with-ai-powered-metadata/ Wed, 25 Mar 2026 14:10:35 +0000 https://campaignme.com/?p=118168 Anghami, a leading music and entertainment streaming platform in the MENA region, has partnered with Cyanite to enrich 2.5 million songs using AI-generated music metadata. By integrating Cyanite’s auto-tagging API, Anghami has enhanced its catalogue with detailed audio-based metadata across mood, genre, energy, instrumentation, and more. This structured data layer feeds directly into Anghami’s internal […]

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]]> Industry snapshot: Commerce media, Arabic-first and automation https://campaignme.com/industry-snapshot-commerce-media-arabic-first-and-automation/ Thu, 05 Mar 2026 12:22:51 +0000 https://campaignme.com/?p=117340 As automation reshapes planning and streaming grows across MENA, in this industry snapshot,ATL’s EVP– Revenue. Medhat Houalla provides a look into the state of media planning in the region, including commerce media, culturally-led content and automation. What does meaningful media planning and investment look like in 2026, and how has that definition evolved over the […]

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]]> CTV, retail, streaming consumer trends ahead of FIFA World Cup 2026 revealed https://campaignme.com/ctv-retail-streaming-consumer-trends-ahead-of-fifa-world-cup-2026-revealed/ Wed, 04 Mar 2026 12:34:50 +0000 https://campaignme.com/?p=117230 Drawing on billions of installs and remarketing conversions, AppsFlyer has launched a report in partnership with Sensor Tower and M+C Saatchi Performance which aims to provide a data-backed framework of opportunities ahead of the FIFA World Cup 2026. ‘Scoring Big: The Complete Marketer’s Guide to the World’s Biggest Soccer Event’, collates insights from the 2022 […]

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]]> Podcast: MMS’ Nicolas Khoury on brands that win during Ramadan https://campaignme.com/podcast-mms-nicolas-khoury-on-brands-that-win-during-ramadan/ Mon, 02 Mar 2026 06:00:39 +0000 https://campaignme.com/?p=116148 On the latest episode of Campaign Middle East’s On The Record podcast, Nicolas Khoury,  Associate Director – Agency Partnerships, MBC Media Solutions (MMS), discusses the incredible value and success for Ramadan marketing that can be unlocked by kick-starting client and agency collaborative efforts well ahead of time. Khoury reveals fascinating ways in which not only products, but […]

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