strategic partnerships Archives - Campaign Middle East https://campaignme.com/tag/strategic-partnerships/ Thu, 14 May 2026 09:14:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png strategic partnerships Archives - Campaign Middle East https://campaignme.com/tag/strategic-partnerships/ 32 32 Aces of Space appoints Rohma Theunissen as its new Brand Strategy Director https://campaignme.com/aces-of-space-appoints-rohma-theunissen-as-brand-strategy-director/ Thu, 14 May 2026 08:45:28 +0000 https://campaignme.com/?p=122010 Aces of Space has appointed Rohma Theunissen as Brand Strategy Director, marking a significant step in the agency’s continued evolution as a global design and branding consultancy operating across strategy, identity and experience. In the new role, Theunissen will lead strategic development across the agency’s portfolio, focusing on brand positioning, customer experience, storytelling and long-term […]

The post Aces of Space appoints Rohma Theunissen as its new Brand Strategy Director appeared first on Campaign Middle East.

]]> Merkle MENA elevates Mankani to Head of Integrated CXM Strategy https://campaignme.com/merkle-mena-elevates-deepak-mankani-to-head-of-integrated-cxm-strategy/ Fri, 01 May 2026 05:30:54 +0000 https://campaignme.com/?p=121344 Merkle MENA, dentsu’s technology-enabled, data-driven customer experience management (CXM) company, has expanded Deepak Mankani’s role to Head of Integrated CXM Strategy, reinforcing the agency’s commitment to delivering connected, customer-centric transformation across the region. In his expanded role, Mankani will lead a unified CXM strategy that brings together analytics, CRM, experience design, search, and Gen AI […]

The post Merkle MENA elevates Mankani to Head of Integrated CXM Strategy appeared first on Campaign Middle East.

]]> Halo AI picks Rouhana El Hage as Associate Partner to champion creator culture https://campaignme.com/halo-ai-picks-rouhana-el-hage-as-associate-partner-to-champion-creator-culture/ Thu, 16 Apr 2026 06:52:11 +0000 https://campaignme.com/?p=120636 Halo AI, the agentic AI platform for creator collaborations, has named Rouhana El Hage as Associate Partner, reinforcing its commitment to building a creator-first ecosystem powered by both technology and human insight. Since joining Halo AI in early 2025, El Hage has been a driving force behind the platform’s expansion, deepening relationships with creators across the […]

The post Halo AI picks Rouhana El Hage as Associate Partner to champion creator culture appeared first on Campaign Middle East.

]]> The Vantage appoints Alia Ben Mansour as Commercial Partnerships Manager https://campaignme.com/the-vantage-appoints-alia-ben-mansour-as-commercial-partnerships-manager/ Tue, 07 Apr 2026 05:00:41 +0000 https://campaignme.com/?p=118916 The Vantage has announced the appointment of Alia Ben Mansour as Commercial Partnerships Manager, dedicated to driving commercial partnerships across Hearst Global Solutions, Food and Travel Magazine, The Liber and more. With more than eight years of experience spanning media, technology and lifestyle, Ben Mansour brings a strong international background, having worked across Paris, London, […]

The post The Vantage appoints Alia Ben Mansour as Commercial Partnerships Manager appeared first on Campaign Middle East.

]]> AppsFlyer appoints Alexia Nakad as GM for Western Europe and the Middle East https://campaignme.com/appsflyer-appoints-alexia-nakad-as-gm-for-western-europe-and-the-middle-east/ Wed, 11 Mar 2026 04:35:10 +0000 https://campaignme.com/?p=117584 AppsFlyer, a modern marketing cloud, has appointed Alexia Nakad as General Manager for Western Europe and the Middle East regions. In this newly created role, Nakad will lead AppsFlyer’s growth and strategic expansion across Western Europe and the Middle East, as the company accelerates its omni-channel and data collaboration strategy across the region. “Alexia is […]

The post AppsFlyer appoints Alexia Nakad as GM for Western Europe and the Middle East appeared first on Campaign Middle East.

]]> JWI promotes Adele Baxter to Managing Director, signalling new phase of growth https://campaignme.com/jwi-promotes-adele-baxter-to-managing-director-signalling-new-phase-of-growth/ Thu, 19 Feb 2026 10:42:09 +0000 https://campaignme.com/?p=116570 JWI, an independent creative agency based in Dubai, has entered its next phase of growth with the promotion of longstanding team member Adele Baxter to Managing Director, as Charli Wright steps into the role of CEO. Previously Client Services Director, Baxter has played a central role in shaping JWI’s client partnerships and commercial focus. In […]

The post JWI promotes Adele Baxter to Managing Director, signalling new phase of growth appeared first on Campaign Middle East.

]]> Selecting the right partner to strengthen your brand https://campaignme.com/selecting-the-right-partner-key-factors-to-strengthen-your-brand/ Tue, 04 Feb 2025 07:00:03 +0000 https://campaignme.com/?p=95546 The Middle East is witnessing a surge in strategic partnerships across various sectors, underscoring its commitment to economic diversification, technological advancement, and sustainable development. For instance, DHA and DET have signed a Memorandum of Understanding (MoU) aimed at enhancing Dubai’s position in the global medical tourism market, which saw significant growth in 2023, with 691,478 […]

The post Selecting the right partner to strengthen your brand appeared first on Campaign Middle East.

]]> Free Zones Authority of Ajman picks new Marketing Director https://campaignme.com/free-zones-authority-of-ajman-picks-new-marketing-director/ Thu, 09 Jan 2025 04:45:57 +0000 https://campaignme.com/?p=94525 The Free Zones Authority of Ajman (FZAA) has appointed Neha Thomas as its new Marketing Director with the aim of accelerating growth and enhancing its global presence. In her new role, Thomas will oversee all marketing activities for FZAA, including Ajman Free Zone, Ajman Media City, and Al Zorah Free Zone. She will focus on […]

The post Free Zones Authority of Ajman picks new Marketing Director appeared first on Campaign Middle East.

]]> MCN launches Interact platform to further unite data, creative production, media and commerce https://campaignme.com/mcn-launches-interact-platform-to-unite-data-creative-production-media-and-commerce/ Tue, 26 Nov 2024 08:39:18 +0000 https://campaignme.com/?p=92704 MCN (Middle East Communications Network) has revealed the launch of Interact, an end-to-end connected platform powered by Kinesso, which unites data, creative production, media and commerce to further power personalised and scaled communications for clients. Fully integrated across MCN and its agencies, even in the Middle East, North Africa, and Turkey (MENAT) region, the global platform […]

The post MCN launches Interact platform to further unite data, creative production, media and commerce appeared first on Campaign Middle East.

]]> Manchester United’s Matt McKie places sports marketing in the spotlight https://campaignme.com/manchester-uniteds-matt-mckie-places-sports-marketing-in-the-spotlight/ Mon, 07 Oct 2024 05:37:36 +0000 https://campaignme.com/?p=90517 Sports marketing in the Middle East has grown into a blend of ambitious vision, substantial financial investment, economic diversification in action, and strategic partnerships. Having become the home of global sporting events such as the Formula 1 Grand Prix, the FIFA World Cup, the Dakar Rally, several golf championships, and most recently the Esports World […]

The post Manchester United’s Matt McKie places sports marketing in the spotlight appeared first on Campaign Middle East.

]]>