strategic partners Archives - Campaign Middle East https://campaignme.com/tag/strategic-partners/ Mon, 06 Oct 2025 15:21:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png strategic partners Archives - Campaign Middle East https://campaignme.com/tag/strategic-partners/ 32 32 The MENA Power List 2025: TBWA\RAAD’s Reda Raad https://campaignme.com/the-mena-power-list-2025-tbwaraads-reda-raad/ Mon, 06 Oct 2025 11:00:36 +0000 https://campaignme.com/?p=109836 Title: Group CEO, TBWA\RAAD Years in the role: 10 years Years in the industry: 30 years Years in the middle east region: 30 years Other roles / board memberships: Chairman of the Syracuse University MENA Alumni Board. Chapter Chair, Young Presidents’ Organization (YPO) Emirates Chapter. Executive Committee Board of Directors of the International Advertising Association […]

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]]> Why are brands moving more budgets to retail media networks in 2025? https://campaignme.com/why-are-brands-moving-more-budgets-to-retail-media-networks-in-2025/ Thu, 19 Dec 2024 05:30:06 +0000 https://campaignme.com/?p=93708 The concept of retail media is not new; however, the Middle East market seems abuzz with activity around it. Brands and agencies cannot stop talking about this new world of retail media, which has the potential to cause some headaches for the Googles and Metas of the world. Retail media (RM) has emerged as a […]

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