Stories Archives - Campaign Middle East https://campaignme.com/tag/stories/ Mon, 23 Mar 2026 05:56:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Stories Archives - Campaign Middle East https://campaignme.com/tag/stories/ 32 32 You don’t need a cheaper agency; you need the right partnerships https://campaignme.com/you-dont-need-a-cheaper-agency-you-need-the-right-partnerships/ Mon, 23 Mar 2026 05:20:47 +0000 https://campaignme.com/?p=118015 Social media in the GCC has become something most brands weren’t prepared for. Instagram, TikTok, WhatsApp and Snapchat are now, for many companies, the primary interface between business and customer, where discovery happens, purchases are decided and brand reputation is either built or quietly eroded. Most agency partnerships haven’t kept up with that reality. We […]

The post You don’t need a cheaper agency; you need the right partnerships appeared first on Campaign Middle East.

]]> Balancing tradition and transformation: the Shangri-La way https://campaignme.com/balancing-tradition-and-transformation-the-shangri-la-way/ Wed, 17 Dec 2025 03:20:29 +0000 https://campaignme.com/?p=113328 Every December, brands across the industries face the same question: do we stay true to tradition, or reinvent to stay relevant? In hospitality, where emotion is currency and experience is the product, the answer has to sit somewhere in the middle. At Shangri-La, we believe in moving forward gently and purposefully. Trends may shift, but […]

The post Balancing tradition and transformation: the Shangri-La way appeared first on Campaign Middle East.

]]> Companies For Good unveils ‘bold’ rebrand matching ‘good intentions’ with ‘meaningful action’ https://campaignme.com/companies-for-good-unveils-brighter-bolder-rebrand-matching-good-intentions-with-meaningful-action/ Fri, 26 Sep 2025 12:57:45 +0000 https://campaignme.com/?p=109234 Companies For Good – which helps businesses organise successful team-building activities, support their communities, protect the planet, and make organisations sustainable – has unveiled a full rebrand in the form of a bold new brand identity, brought to life in collaboration with creative agency Among Equals . Built entirely on the real life impact Companies […]

The post Companies For Good unveils ‘bold’ rebrand matching ‘good intentions’ with ‘meaningful action’ appeared first on Campaign Middle East.

]]> Beyond profit: How purpose-driven PR is reshaping modern brands https://campaignme.com/beyond-profit-how-purpose-driven-pr-is-reshaping-modern-brands/ Wed, 04 Jun 2025 09:00:06 +0000 https://campaignme.com/?p=103383 In today’s hyper-connected world, audiences aren’t just buying products, they’re buying purpose, beliefs, stories, and shared values. With growing awareness of climate change, social inequality, and global crises, consumers have shifted from asking What does this brand sell? to What does this brand stand for? This shift signals a new era of accountability, where public […]

The post Beyond profit: How purpose-driven PR is reshaping modern brands appeared first on Campaign Middle East.

]]> Mohtawa competition for Emirati content contributes to ‘a movement’ https://campaignme.com/mohtawa-competition-for-emirati-content-creators-contributes-to-a-movement/ Fri, 09 May 2025 06:00:23 +0000 https://campaignme.com/?p=102018 MENA-based culturally driven content platform Mohtawa (Arabic for “content”) has launched its Real Faces of the Emirates initiative – a creative competition designed to spotlight Emirati culture and storytelling through a local lens. The initiative follows a recent ruling by the Federal National Council – the UAE’s consultative parliamentary body – which has banned non-UAE nationals […]

The post Mohtawa competition for Emirati content contributes to ‘a movement’ appeared first on Campaign Middle East.

]]> Al-Futtaim IKEA campaign shows love that stands the test of time https://campaignme.com/al-futtaim-ikea-campaign-shows-love-that-stands-the-test-of-time/ Mon, 24 Feb 2025 05:20:52 +0000 https://campaignme.com/?p=96832 In case you missed it, Al-Futtaim IKEA and Memac Ogilvy shared a heart-warming campaign showcasing how IKEA furniture stands the test of time, proving that love isn’t just for people, but also for the furniture that witnesses every chapter of our lives. For Valentine’s Day Al-Futtaim IKEA launched a campaign highlighting how furniture from our […]

The post Al-Futtaim IKEA campaign shows love that stands the test of time appeared first on Campaign Middle East.

]]> Capturing the Gulf: Reviewing the post-TikTok strategic push by Instagram https://campaignme.com/capturing-the-gulf-reviewing-the-post-tiktok-strategic-push-by-instagram/ Thu, 13 Feb 2025 05:40:18 +0000 https://campaignme.com/?p=96204 TikTok’s regulatory challenges have created a significant opportunity in the dynamic MENA digital landscape, and Instagram is strategically capitalising on it. The upcoming Instagram Edits app isn’t just another feature; it’s a calculated move by Meta to empower creators and reshape content creation, directly addressing the evolving social media power balance. Instagram empowers creators, redefining […]

The post Capturing the Gulf: Reviewing the post-TikTok strategic push by Instagram appeared first on Campaign Middle East.

]]> Predictions 2025: The year ahead for experiential marketing https://campaignme.com/predictions-2025-the-year-ahead-for-experiential-marketing/ Tue, 11 Feb 2025 05:00:37 +0000 https://campaignme.com/?p=95941 Experiential marketing isn’t just a buzzword; it’s a powerful way for brands to connect with their audience on a deeper level. It’s about creating meaningful interactions and memorable experiences that resonate long after the moment has passed. As we look ahead to 2025, it’s essential to reflect on how this approach has transformed, especially in […]

The post Predictions 2025: The year ahead for experiential marketing appeared first on Campaign Middle East.

]]> Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign https://campaignme.com/ford-reveals-strategy-behind-beyond-the-blue-oval-marcomms-campaign/ Fri, 29 Nov 2024 10:08:06 +0000 https://campaignme.com/?p=92973 Ford Middle East has revealed the strategy and rollout of its ‘Beyond the Blue Oval’ marketing communications campaign, which included the execution of a social media campaign complementing traditional media outreach designed to offer consumers a deep, immersive dive into the Ford brand DNA, The campaign, which incorporated stories, live coverage, Reels and thousands of […]

The post Ford reveals strategy, success of ‘Beyond the Blue Oval’ campaign appeared first on Campaign Middle East.

]]> Facebook’s Guide for Businesses and Brands Adapting to Ramadan in the New Reality https://campaignme.com/facebook-guide-for-businesses-and-brands-adapting-to-ramadan-in-the-new-reality/ Mon, 27 Apr 2020 11:42:28 +0000 https://campaignme.com/?p=23535 The impact of social distancing as a result of the COVID-19 crisis has been felt across industries and sectors, with technology and social media playing a critical role in connecting people, communities and businesses – this is even more pertinent given the imminent start of Ramadan. Amid this difficult period, it has become even more […]

The post Facebook’s Guide for Businesses and Brands Adapting to Ramadan in the New Reality appeared first on Campaign Middle East.

]]>