State of Creative Optimisation report Archives - Campaign Middle East https://campaignme.com/tag/state-of-creative-optimisation-report/ Thu, 15 May 2025 06:54:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png State of Creative Optimisation report Archives - Campaign Middle East https://campaignme.com/tag/state-of-creative-optimisation-report/ 32 32 Creative variety becomes a strategic imperative, says AppsFlyer’s 2025 report https://campaignme.com/creative-variety-becomes-a-strategic-imperative-says-appsflyers-2025-report/ Wed, 14 May 2025 13:46:51 +0000 https://campaignme.com/?p=102377 In gaming, just 2 per cent of video ad creatives absorb 53 per cent of total ad spend. In non-gaming, that figure drops to 43 per cent. This 10-point gap signals a shift toward broader creative testing, fatigue mitigation, and audience segmentation. Based on the analysis of 1.1 million video ad creatives, across 1,300 gaming […]

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