Starcom MENA Archives - Campaign Middle East https://campaignme.com/tag/starcom-mena/ Mon, 09 Mar 2020 06:47:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Starcom MENA Archives - Campaign Middle East https://campaignme.com/tag/starcom-mena/ 32 32 IAB urges industry-wide participation in digital initiative https://campaignme.com/iab-urges-industry-wide-participation-in-digital-initiative/ Mon, 09 Mar 2020 06:47:12 +0000 https://campaignme.com/?p=21780 The Interactive Advertising Bureau (IAB) GCC is urging greater participation in an industry-wide study to comprehensively measure the size of the region’s digital advertising market. Launched in October last year, the IAB’s market sizing initiative is designed to deliver an estimate of the GCC’s digital advertising market. However, involvement by industry stakeholders has so far […]

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]]> The IAB wants your data – by Starcom’s Racha Makarem https://campaignme.com/the-iab-wants-your-data-by-starcoms-racha-makarem/ Mon, 10 Feb 2020 12:44:48 +0000 https://campaignme.com/?p=20824 Q. The IAB GCC commissioned a study to size the digital industry in the GCC. Why is this the IAB’s first initiative in the region? A. Over the last two decades we have witnessed a huge growth in digital investments in the region, yet today’s estimates of digital ad spend in the GCC vary considerably […]

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]]> Starcom celebrates Media & Marketing gold https://campaignme.com/starcom-celebrates-media-marketing-gold/ Wed, 28 Sep 2011 06:39:55 +0000 https://campaignme.com/?p=2563 Starcom MENA has struck gold at this year’s Media & Marketing Awards. The agency won the festival’s corporate social responsibility award for its ‘Spread Some Inspiration’ campaign for Philadelphia – a campaign that celebrated the unreported philanthropy and social contributions of women in the GCC. Alexandra Reynolds, international client services director at Starcom MENA, said: […]

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