Sports Archives - Campaign Middle East https://campaignme.com/tag/sports/ Mon, 18 May 2026 09:42:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sports Archives - Campaign Middle East https://campaignme.com/tag/sports/ 32 32 Saudi Arabia’s AlUla Tour wins 179m interactions with campaign concept rooted in ‘FOMO’ https://campaignme.com/saudi-arabias-alula-tour-wins-179m-interactions-with-campaign-concept-rooted-in-fomo/ Mon, 18 May 2026 09:42:59 +0000 https://campaignme.com/?p=122141 The AlUla Tour, a road cycling stage race hosted by Saudi Arabia’s Ministry of Sports and the Saudi Cycling Federation, launched a campaign for its 2026 season to bring the tour greater cultural visibility from audiences in Saudi Arabia and the wider GCC . Developed in partnership with creative agency Takkah, the campaign – titled […]

The post Saudi Arabia’s AlUla Tour wins 179m interactions with campaign concept rooted in ‘FOMO’ appeared first on Campaign Middle East.

]]> Thamma Al‑Masar launches in Saudi with Ross McAuley as Managing Director https://campaignme.com/thamma-al%e2%80%91masar-launches-in-saudi-with-ross-mcauley-as-managing-director/ Thu, 14 May 2026 08:10:28 +0000 https://campaignme.com/?p=122027 Thamma Al‑Masar has launched as a Saudi-registered strategy and business consultancy with a long-term commitment to fostering a genuinely Saudi business and nurturing local talent. The new consultancy is built to support organisations across Saudi Arabia and the GCC as they navigate one of the most ambitious and exciting economic and cultural transformations in the […]

The post Thamma Al‑Masar launches in Saudi with Ross McAuley as Managing Director appeared first on Campaign Middle East.

]]> How brands will win the next world cup through sound and the scroll https://campaignme.com/how-brands-will-win-the-next-world-cup-through-sound-and-the-scroll/ Wed, 13 May 2026 13:08:00 +0000 https://campaignme.com/?p=121987 Every four years, the world doesn’t just watch football; it feels it. In the Middle East and North Africa (MENA) region, that feeling has evolved into something far more layered. The World Cup is no longer a distant global event; it is a cultural state of mind the region actively shapes. Yet while the scale […]

The post How brands will win the next world cup through sound and the scroll appeared first on Campaign Middle East.

]]> Audemars Piguet partners with Qatar Airways Premier Padel Tour and Agustín Tapia https://campaignme.com/audemars-piguet-partners-with-qatar-airways-premier-padel-tour-and-agustin-tapia/ Tue, 12 May 2026 12:54:45 +0000 https://campaignme.com/?p=121923 In continuation of its longstanding dialogue with sport, Swiss Haute Horlogerie manufacturer Audemars Piguet enters the world of padel through a global partnership as Official Timekeeper of the Qatar Airways Premier Padel Tour and a new relationship with Agustín Tapia – a top-ranked player. This initiative reflects Audemars Piguet’s commitment to meeting its community in […]

The post Audemars Piguet partners with Qatar Airways Premier Padel Tour and Agustín Tapia appeared first on Campaign Middle East.

]]> The Romans MENA completes new-look senior leadership team with new Head of Client Services https://campaignme.com/the-romans-mena-completes-new-look-senior-leadership-team-with-new-head-of-client-services/ Thu, 07 May 2026 05:55:48 +0000 https://campaignme.com/?p=121655 The Romans MENA has completed its new-look senior leadership team with the hire of Lauren Sanders as Head of Client Services, following the recent appointment of its first Managing Director, Sanders will be responsible for delivering The Romans experience across its growing client portfolio. Her remit spans client leadership, talent development and building a seamless, […]

The post The Romans MENA completes new-look senior leadership team with new Head of Client Services appeared first on Campaign Middle East.

]]> How Power Horse, Dè Favela are building community within youth culture https://campaignme.com/how-power-horse-de-favela-is-building-community-within-youth-culture/ Wed, 06 May 2026 12:48:50 +0000 https://campaignme.com/?p=121517 Dè Favela, a community event by PBLK Affairs hosted its latest edition on May 2. The event, powered  by Power Horse brought together youth across Dubai for a night of football, fashion, music and more. The concept reflects a generation shaped by multiple identities, drawing inspiration from the spirit of Brazilian favelas. Campaign Middle East […]

The post How Power Horse, Dè Favela are building community within youth culture appeared first on Campaign Middle East.

]]> Fitness with Spotify aims to bring movement into users daily routine in the UAE https://campaignme.com/fitness-with-spotify-aims-to-bring-movement-into-users-daily-routine/ Tue, 28 Apr 2026 13:08:05 +0000 https://campaignme.com/?p=121187 Starting today, Spotify will be introducing guided workout experiences on it’s platform, bringing fitness into the same ecosystem as music, podcasts, audiobooks, and video, in the UAE. The strategy behind this move comes from the ideology that time on Spotify should feel meaningful and intentional, not something that just slips away in a blur of […]

The post Fitness with Spotify aims to bring movement into users daily routine in the UAE appeared first on Campaign Middle East.

]]> As major events approach in 2026, how should brands show up? https://campaignme.com/as-major-events-approach-in-2026-how-should-brands-show-up/ Fri, 24 Apr 2026 09:20:20 +0000 https://campaignme.com/?p=121034 It feels strange to talk about large-scale moments at a time when the atmosphere across the region feels more reflective and measured. Yet, at the same time, that’s the reality of working in experiential design. In recent days, events across the wider Middle East have inevitably shifted the tone of public conversation, reminding us how quickly the context […]

The post As major events approach in 2026, how should brands show up? appeared first on Campaign Middle East.

]]> The Romans MENA appoints first Managing Director following breakout year https://campaignme.com/the-romans-mena-appoints-first-managing-director-following-breakout-year/ Thu, 23 Apr 2026 14:05:46 +0000 https://campaignme.com/?p=120942 The Romans MENA has appointed Sophia Boudjemaa as its first Managing Director in the region, doubling down on its rapid rise following the win of five Agency of the Year titles in its first full year. Boudjemaa mandate is to accelerate The Romans’ rise across the region, scaling both its client portfolio and reputation for […]

The post The Romans MENA appoints first Managing Director following breakout year appeared first on Campaign Middle East.

]]> Saudia, adidas reveal ‘Made to Fly’ collab bringing culture, sport and travel together https://campaignme.com/saudia-adidas-reveal-made-to-fly-brand-collab-bringing-culture-sport-and-identity-together/ Mon, 20 Apr 2026 05:30:38 +0000 https://campaignme.com/?p=120729 Saudia and adidas have introduced the adidas x Saudia Made to Fly pack, a first-of-its-kind collaboration in the region bringing together sportswear and aviation, marking a new frontier at the intersection of sport, culture and travel. The campaign has been rolled out across digital, social media and owned media channels. The adidas x Saudia Made to […]

The post Saudia, adidas reveal ‘Made to Fly’ collab bringing culture, sport and travel together appeared first on Campaign Middle East.

]]>