Sports Archives - Campaign Middle East https://campaignme.com/tag/sports/ Tue, 09 Jun 2026 12:00:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sports Archives - Campaign Middle East https://campaignme.com/tag/sports/ 32 32 The sponsorship is just the ticket; the community is the stadium https://campaignme.com/the-sponsorship-is-just-the-ticket-the-community-is-the-stadium/ Tue, 09 Jun 2026 12:00:26 +0000 https://campaignme.com/?p=123147 Regional brands are spending big on sports IP – and most of them are only using a fraction of what they bought. There is a conversation that happens a lot in boardrooms across Dubai and Riyadh right now. A brand has just signed a significant partnership with a Premier League club, an F1 team, or […]

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]]> The screen you cannot switch off https://campaignme.com/the-screen-you-cannot-switch-off/ Tue, 09 Jun 2026 07:01:25 +0000 https://campaignme.com/?p=123131 Every year, someone declares linear television dead. The obituary turns out to be premature. Yes, viewing habits are shifting. Sure, streaming subscriptions in MENA are surging. But the data, when read carefully, tells a more nuanced story – one with profound implications for how GCC media planners should be structuring their video strategies in 2026. […]

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]]> Saudi Arabia’s AlUla Tour wins 179m interactions with campaign concept rooted in ‘FOMO’ https://campaignme.com/saudi-arabias-alula-tour-wins-179m-interactions-with-campaign-concept-rooted-in-fomo/ Mon, 18 May 2026 09:42:59 +0000 https://campaignme.com/?p=122141 The AlUla Tour, a road cycling stage race hosted by Saudi Arabia’s Ministry of Sports and the Saudi Cycling Federation, launched a campaign for its 2026 season to bring the tour greater cultural visibility from audiences in Saudi Arabia and the wider GCC . Developed in partnership with creative agency Takkah, the campaign – titled […]

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]]> Thamma Al‑Masar launches in Saudi with Ross McAuley as Managing Director https://campaignme.com/thamma-al%e2%80%91masar-launches-in-saudi-with-ross-mcauley-as-managing-director/ Thu, 14 May 2026 08:10:28 +0000 https://campaignme.com/?p=122027 Thamma Al‑Masar has launched as a Saudi-registered strategy and business consultancy with a long-term commitment to fostering a genuinely Saudi business and nurturing local talent. The new consultancy is built to support organisations across Saudi Arabia and the GCC as they navigate one of the most ambitious and exciting economic and cultural transformations in the […]

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]]> How brands will win the next world cup through sound and the scroll https://campaignme.com/how-brands-will-win-the-next-world-cup-through-sound-and-the-scroll/ Wed, 13 May 2026 13:08:00 +0000 https://campaignme.com/?p=121987 Every four years, the world doesn’t just watch football; it feels it. In the Middle East and North Africa (MENA) region, that feeling has evolved into something far more layered. The World Cup is no longer a distant global event; it is a cultural state of mind the region actively shapes. Yet while the scale […]

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]]> Audemars Piguet partners with Qatar Airways Premier Padel Tour and Agustín Tapia https://campaignme.com/audemars-piguet-partners-with-qatar-airways-premier-padel-tour-and-agustin-tapia/ Tue, 12 May 2026 12:54:45 +0000 https://campaignme.com/?p=121923 In continuation of its longstanding dialogue with sport, Swiss Haute Horlogerie manufacturer Audemars Piguet enters the world of padel through a global partnership as Official Timekeeper of the Qatar Airways Premier Padel Tour and a new relationship with Agustín Tapia – a top-ranked player. This initiative reflects Audemars Piguet’s commitment to meeting its community in […]

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]]> The Romans MENA completes new-look senior leadership team with new Head of Client Services https://campaignme.com/the-romans-mena-completes-new-look-senior-leadership-team-with-new-head-of-client-services/ Thu, 07 May 2026 05:55:48 +0000 https://campaignme.com/?p=121655 The Romans MENA has completed its new-look senior leadership team with the hire of Lauren Sanders as Head of Client Services, following the recent appointment of its first Managing Director, Sanders will be responsible for delivering The Romans experience across its growing client portfolio. Her remit spans client leadership, talent development and building a seamless, […]

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]]> How Power Horse, Dè Favela are building community within youth culture https://campaignme.com/how-power-horse-de-favela-is-building-community-within-youth-culture/ Wed, 06 May 2026 12:48:50 +0000 https://campaignme.com/?p=121517 Dè Favela, a community event by PBLK Affairs hosted its latest edition on May 2. The event, powered  by Power Horse brought together youth across Dubai for a night of football, fashion, music and more. The concept reflects a generation shaped by multiple identities, drawing inspiration from the spirit of Brazilian favelas. Campaign Middle East […]

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]]> Fitness with Spotify aims to bring movement into users daily routine in the UAE https://campaignme.com/fitness-with-spotify-aims-to-bring-movement-into-users-daily-routine/ Tue, 28 Apr 2026 13:08:05 +0000 https://campaignme.com/?p=121187 Starting today, Spotify will be introducing guided workout experiences on it’s platform, bringing fitness into the same ecosystem as music, podcasts, audiobooks, and video, in the UAE. The strategy behind this move comes from the ideology that time on Spotify should feel meaningful and intentional, not something that just slips away in a blur of […]

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]]> As major events approach in 2026, how should brands show up? https://campaignme.com/as-major-events-approach-in-2026-how-should-brands-show-up/ Fri, 24 Apr 2026 09:20:20 +0000 https://campaignme.com/?p=121034 It feels strange to talk about large-scale moments at a time when the atmosphere across the region feels more reflective and measured. Yet, at the same time, that’s the reality of working in experiential design. In recent days, events across the wider Middle East have inevitably shifted the tone of public conversation, reminding us how quickly the context […]

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