sport Archives - Campaign Middle East https://campaignme.com/tag/sport/ Wed, 01 Jul 2026 12:22:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png sport Archives - Campaign Middle East https://campaignme.com/tag/sport/ 32 32 VIRTUE enters new independent era in the Middle East with VIRTUE Arabia https://campaignme.com/virtue-enters-new-independent-era-in-the-middle-east-with-virtue-arabia/ Wed, 01 Jul 2026 06:00:42 +0000 https://campaignme.com/?p=124088 VIRTUE Asia has completed its strategic takeover of VIRTUE’s Middle East operation to launch a next-generation, culture-led and entertainment-first agency, built for the evolving needs of brands and consumers across the region. Headquartered in Dubai, the agency will be led regionally by Tarek Khalil, the former managing director of VICE Media Group’s Middle East business, […]

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]]> Saudi Report 2026: Leading with authenticity across borders https://campaignme.com/saudi-report-2026-leading-with-authenticity-across-borders/ Tue, 12 May 2026 05:20:17 +0000 https://campaignme.com/?p=121850 In a world saturated with noise, authenticity is what truly makes the difference. We live in an era where connection is constant, but understanding is rare. Social media has erased distance, yet empathy is still missing. What really resonates is not perfection, but honesty. Genuineness builds trust because it requires risk. When someone speaks their […]

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]]> Sports and entertainment marketing agency Fuse, part of Omnicom Media, launches in Dubai https://campaignme.com/sports-and-entertainment-marketing-agency-fuse-part-of-omnicom-media-launches-in-dubai/ Thu, 07 May 2026 08:00:16 +0000 https://campaignme.com/?p=121658 Fuse, a global sport and entertainment marketing agency, part of Omnicom Media, has launched its Dubai office, expanding its presence in the Gulf region. The move reflects Fuse’s long-term commitment to the market, building on its presence in Saudi Arabia and responding to growing demand from brands seeking to connect with audiences through sport, entertainment […]

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]]> BigTime Creative Shop launches Pepsi Football Nation ft. David Beckham, Mo Salah, Vini Jr and other star footballers https://campaignme.com/bigtime-creative-shop-launches-pepsi-football-nation-ft-david-beckham-mo-salah-vini-jr-and-other-star-footballers/ Fri, 24 Apr 2026 13:30:58 +0000 https://campaignme.com/?p=121020 Fresh off its milestone achievements of ranking the highest among MENA agencies in the WARC Creative 100 2026 and being ranked fourth highest among independent agencies globally in the WARC Creative Rankings, BigTime Creative Shop returns with a global statement, unveiling Pepsi Football Nation, a blockbuster new platform for Pepsi that unites some of the biggest names in […]

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]]> Jack Dignum joins Seven Media as Director across Sport and Corporate practices https://campaignme.com/jack-dignum-joins-seven-media-as-director-across-sport-and-corporate-practices/ Wed, 15 Apr 2026 09:28:18 +0000 https://campaignme.com/?p=120575 Seven Media, an award-winning communications agency headquartered in Abu Dhabi, has appointed Jack Dignum as Director. The hire aims to reflects a broader pattern visible across the UAE’s professional services landscape, where businesses are not consolidating in response to global uncertainty but investing, hiring and extending their reach. Dignum will work across Seven’s sport and […]

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]]> The business of hosting: a new era for sport and brands https://campaignme.com/the-business-of-hosting-a-new-era-for-sport-and-brands/ Wed, 08 Apr 2026 13:10:20 +0000 https://campaignme.com/?p=119687 For as long as I can remember, the boundaries of my sporting world were defined strictly by the touchlines of a football pitch. That quickly changed the moment Riyadh Season brought elite boxing to our doorstep. I’ll admit: I didn’t expect to be captivated. Yet watching the fight live in the arena and feeling the […]

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]]> Publicis Groupe hosts 600+ leaders at The Majlis of Possible in Louvre Abu Dhabi https://campaignme.com/publicis-groupe-hosts-the-majlis-of-possible-highlighting-the-power-of-collaboration/ Mon, 16 Feb 2026 11:25:37 +0000 https://campaignme.com/?p=116276 Marking ‘100 years of transformation’, Publicis Groupe hosted The Majlis of Possible event at Louvre Abu Dhabi, where more than 600 leaders representing UAE government ministries and entities, global and regional brands and the Groupe’s agencies gathered to chart out a path for the future during a time of significant economic, technological and societal change. […]

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]]> Digital business radio platform Mira Business FM launches in the UAE https://campaignme.com/digital-business-radio-platform-mira-business-fm-launches-in-the-uae/ Mon, 09 Feb 2026 04:30:40 +0000 https://campaignme.com/?p=115863 Mira Developments has officially launched Mira Business FM, the UAE’s newest digital business radio platform, broadcasting live from a newly unveiled studio at Dubai’s Art of Living Mall. Designed for today’s always-connected audience, Mira Business FM intends to deliver business conversations, expert analysis, and industry insights through a fully digital channel. By prioritising online and streaming platforms, […]

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]]> Publicis Groupe Middle East launches The Majlis of Possible at Louvre Abu Dhabi https://campaignme.com/publicis-groupe-middle-east-launches-the-majlis-of-possible-at-louvre-abu-dhabi/ Wed, 04 Feb 2026 10:45:02 +0000 https://campaignme.com/?p=115537 As Publicis Groupe marks a century of transformation, Publicis Groupe Middle East has introduced The Majlis of Possible, a leadership platform created at a time of significant economic, technological and societal change. Building on 100 years of evolution and reinvention, it reflects the Groupe’s long-standing role to be a catalyst and engine for transformation, and […]

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]]> Sports marketing: The culture of play https://campaignme.com/sports-marketing-the-culture-of-play/ Mon, 15 Dec 2025 11:08:32 +0000 https://campaignme.com/?p=113155 As a lifelong football fan, I’ve always been obsessed with the emotion of sport. The roar of a crowd, the heartbreak of a missed chance and the way a single goal can unite millions. But today, that emotion isn’t just felt in stadiums. It’s lived out online, in TikTok edits, memes, livestream reactions and creator […]

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