sponsorships Archives - Campaign Middle East https://campaignme.com/tag/sponsorships/ Mon, 01 Jun 2026 11:10:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png sponsorships Archives - Campaign Middle East https://campaignme.com/tag/sponsorships/ 32 32 Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

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]]> ADNOC Distribution appoints Sofiane Haddadi as VP – Marketing, Activations and Operations https://campaignme.com/adnoc-distribution-appoints-sofiane-haddadi-as-vp-marketing-activations-and-operations/ Mon, 25 May 2026 06:13:35 +0000 https://campaignme.com/?p=122480 ADNOC Distribution has appointed Sofiane Haddadi as Vice President of Marketing, Activations and Operations, with a focus on making marketing more connected, measurable and closely tied to business impact. The company operates across four core business lines, fuel retail, non-fuel retail, commercial and EV charging, spanning the UAE, Saudi Arabia and Egypt. Serving approximately 700,000 […]

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]]> A look inside The Founding Partners campaign by EWC https://campaignme.com/a-look-inside-the-founding-partners-campaign-by-ewc/ Thu, 21 May 2026 13:29:25 +0000 https://campaignme.com/?p=122389 The Esports World Cup (EWC) is one of the biggest global esports event in the world. With competitions running in 24 different games, a prize pool of $75 million and record breaking viewership numbers, it has become a defining event of the esports industry in just a few short years. Created to position the EWC […]

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]]> World Sports Advertising opens Dubai office to accelerate global sports marketing ambitions https://campaignme.com/world-sports-advertising-opens-dubai-office-to-accelerate-global-sports-marketing-ambitions/ Tue, 28 Apr 2026 06:59:32 +0000 https://campaignme.com/?p=121149 Media Agency Group (MAG) founder and chief executive Lee Dentith has taken World Sports Advertising to Dubai, extending the sports marketing and sponsorship brokering agency’s footprint into the Middle East. World Sports Advertising operates as a standalone entity alongside parent company Media Agency Group (MAG), built around a single mandate: connecting brands with elite sports […]

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]]> Pepsico’s Shelbaya on ‘conversations’ that connect with consumers at Formula 1 https://campaignme.com/interview-pepsicos-shelbaya-on-conversations-that-connect-with-consumers-at-formula-1/ Tue, 16 Dec 2025 08:30:20 +0000 https://campaignme.com/?p=113240 On the sidelines of the adrenaline-packed Formula 1 Etihad Airways Abu Dhabi Grand Prix, PepsiCo articulated a strategic pivot: moving beyond traditional sponsorships into a structured, mid- to long-term brand-building exercise anchored in Formula 1. Having cemented a global partnership with Mercedes-AMG PETRONAS, the brand revealed how it intends to weave Gatorade, Sting and Doritos […]

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]]> Sports marketing: Leaders discuss a language of belonging https://campaignme.com/sports-marketing-leaders-discuss-a-language-of-belonging/ Mon, 15 Dec 2025 08:41:19 +0000 https://campaignme.com/?p=113092 Sports marketing is shifting gears. It is accelerating past traditional sponsorship plays, broadcast tie-ups, naming rights and endorsements. The old manual that mandated mere brand presence is being rewritten. Marketers are beginning to move beyond the clutter of logos plastered on sports jerseys, media walls, racing cars, virtual on-screen overlays, and banners on the perimeters […]

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]]> Publsh named media and sponsorships partner for Dubai Mall’s ‘Festival of Fashion’ https://campaignme.com/publsh-named-exclusive-media-and-sponsorships-partner-for-dubai-malls-festival-of-fashion/ Wed, 26 Nov 2025 08:44:43 +0000 https://campaignme.com/?p=112449 Publsh Media Group has been named the media and sponsorships partner for the highly anticipated Dubai Mall Festival of Fashion, taking place 29–30 January 2026 at Dubai Mall. Over two days, the Dubai Mall Festival of Fashion will host 12 fashion masterclasses featuring global and regional designers, influencers and industry leaders. The event will culminate […]

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]]> MDLBEAST Foundation opens applications for ‘career-launching’ artist management bootcamp https://campaignme.com/mdlbeast-foundation-opens-applications-for-artist-management-bootcamp/ Mon, 13 Oct 2025 05:00:45 +0000 https://campaignme.com/?p=110189 Applications are now open for the Artist Management Bootcamp (AMB) — an intensive programme launched by the MDLBEAST Foundation to fast-track the careers of up-and-coming artist managers across the MENA region. Participants will gain the tools, strategies, and connections they need to successfully guide an artist’s career — from branding and contract negotiations to planning […]

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]]> The frontier of gaming livestreaming for MENA brand engagement https://campaignme.com/the-frontier-of-gaming-livestreaming-for-brand-engagement-in-the-mena-region/ Mon, 06 Oct 2025 05:00:04 +0000 https://campaignme.com/?p=109741 Gaming is no longer just entertainment – it’s culture. Across the MENA region, millions of young, connected consumers spend hours daily livestreaming and watching livestreams on platforms such as Twitch and YouTube Live. For brands, this shift represents more than just reach – it’s a chance to build authentic engagement in real time, as audiences […]

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]]> Equiti Group CMO on the Dubai Basketball partnership ahead of EuroLeague debut https://campaignme.com/equiti-group-cmo-on-its-dubai-basketball-partnership-ahead-of-euroleague-debut/ Mon, 29 Sep 2025 07:23:42 +0000 https://campaignme.com/?p=109311 Equiti, a globally recognised fintech brand headquartered in Dubai, has partnered with Dubai’s first-ever home sports franchise, Dubai Basketball, with the group serving as the team’s Founding Partner and Official Digital Wealth Partner for the next three seasons. This partnership is between Equiti’s in-house agency – including brand, creative, OOH, PR and digital – as […]

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