Spends Archives - Campaign Middle East

Unilever pledges boost to ‘brand and marketing’ spend

Ishwari Khatu — Fri, 28 Oct 2022 07:00:50 +0000

Unilever has said it will continue to protect investment across its brand portfolio and increase its marketing spend in the second half of 2022, thanks to strong pricing of its products and a hike in revenues. Do you want to be a part of the most anticipated and controversial Breakfast Briefing of the year? Join […]

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Arthur Sadoun on Publicis Q3 results upgrade, bonuses and where clients won’t cut spend

Ishwari Khatu — Tue, 25 Oct 2022 06:00:24 +0000

The boss of the world’s second biggest advertising agency group employer has seen no material impact yet from the inflation crisis; and with revenues growing strongly at 10.3 per cent in Q3, it has been able to upgrade its annual revenue forecast for the second time in three months. Do you want to be a […]

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GfK Covid-19 Consumer Pulse report reveals new buying patterns in KSA

Nadeem Quraishi — Tue, 02 Jun 2020 12:26:32 +0000

The COVID-19 crisis escalated across KSA in March 2020 starting with the first diagnosis on the 3rd March leading to closure of malls, restaurants, and prayer at mosques on the 15th and declaration of a curfew on the 23rd March. GfK conducted the Consumer Pulse study for a deeper understanding of current and future consumer behaviours, […]

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