speed to market Archives - Campaign Middle East https://campaignme.com/tag/speed-to-market/ Fri, 03 Oct 2025 06:53:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png speed to market Archives - Campaign Middle East https://campaignme.com/tag/speed-to-market/ 32 32 The MENA Power List 2025: OMD MENA’s Saleh Ghazal https://campaignme.com/the-mena-power-list-2025-omd-menas-saleh-ghazal/ Fri, 03 Oct 2025 06:53:23 +0000 https://campaignme.com/?p=109666 Title: CEO, OMD MENA Years in the role: 3.5 years Years in the industry: 18 years Years in the middle east region: Born and raised in Lebanon and worked 18 years in the GCC Other roles / board memberships: IAB MENA Board member Power Essay: When speed kills originality I train for triathlons, and my […]

The post The MENA Power List 2025: OMD MENA’s Saleh Ghazal appeared first on Campaign Middle East.

]]> MRM MENAT, Shopify collaborate to accelerate commerce growth https://campaignme.com/mrm-menat-collaborates-with-shopify-to-accelerate-commerce-growth/ Mon, 15 Sep 2025 06:40:14 +0000 https://campaignme.com/?p=108570 MRM MENAT, part of MCN, has revealed a collaboration with Shopify to set a new benchmark for brand growth in the Middle East. The collaboration combines Shopify’s commerce technology with MRM’s creative, data-driven expertise and on-the-ground market intelligence, giving clients the ability to accelerate speed-to-market, optimise scalability and strengthen customer engagement at every touchpoint. “Commerce […]

The post MRM MENAT, Shopify collaborate to accelerate commerce growth appeared first on Campaign Middle East.

]]> Podcast: El Gamal on going beyond trends, transactions, performance and promotion https://campaignme.com/podcast-ahmed-el-gamal-on-going-beyond-performance-promotion-trends-and-transactions/ Fri, 02 May 2025 14:08:23 +0000 https://campaignme.com/?p=101620 On the latest episode of Campaign Middle East’s On The Record podcast, Ahmed El Gamal, an Executive Director of Marketing with more than 15 years of experience within the brand and marketing industry, who discusses the tug of war between brand and performance; the move past transactional agency-client relationships and the uberification of services; and the importance […]

The post Podcast: El Gamal on going beyond trends, transactions, performance and promotion appeared first on Campaign Middle East.

]]> CMO Barometer: Marketers delve into AI, EQ and ‘the dichotomy of marketing’ https://campaignme.com/cmo-barometer-marketers-delve-into-ai-eq-and-the-dichotomy-of-marketing/ Mon, 07 Apr 2025 04:30:32 +0000 https://campaignme.com/?p=99184 Marketers have stated that artificial intelligence (AI), emotional intelligence within leadership, as well as marketing craft: finding the balance between short-term performance metrics and long-term brand-building remain their top areas of focus, according to the latest CMO Barometer research released in March 2025. The CMO Barometer is an annual study that surveys top marketers and […]

The post CMO Barometer: Marketers delve into AI, EQ and ‘the dichotomy of marketing’ appeared first on Campaign Middle East.

]]> Accenture Global CMO: Embrace the AI-led ‘reinvention of the whole marketing function’ https://campaignme.com/accenture-global-cmo-embrace-the-ai-led-reinvention-of-the-whole-marketing-function/ Thu, 28 Nov 2024 14:16:40 +0000 https://campaignme.com/?p=92900 The world of marketing and advertising has gone beyond conversations to wholly embrace ‘the age of artificial intelligence’. Although AI and machine learning (ML) have been around for decades, the arrival of generative AI has disrupted not only creatives and copy, but also decision making, operational efficiencies, speed to market as well as people, processes, […]

The post Accenture Global CMO: Embrace the AI-led ‘reinvention of the whole marketing function’ appeared first on Campaign Middle East.

]]>