Spark Foundry Archives - Campaign Middle East https://campaignme.com/tag/spark-foundry/ Wed, 10 Jun 2026 07:12:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Spark Foundry Archives - Campaign Middle East https://campaignme.com/tag/spark-foundry/ 32 32 Luxury marketing: Earn your place beyond borrowed belonging https://campaignme.com/luxury-marketing-earn-your-place-beyond-borrowed-belonging/ Tue, 09 Jun 2026 09:01:06 +0000 https://campaignme.com/?p=123088 For several years, luxury brands have viewed the Middle East as a high-margin, standardised sales market. Ideas were developed from global insights rather than regional ones. Campaigns were launched elsewhere and then travelled in. People in the region were expected to receive and react to a translated version of someone else’s aspiration. That old model […]

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]]> Publicis Media promotes Amine Abou Ajram to CCO https://campaignme.com/publicis-media-promotes-amine-abou-ajram-to-cco/ Wed, 06 May 2026 11:10:05 +0000 https://campaignme.com/?p=121560 Publicis Media Middle East has promoted Amine Abou Ajram to a newly created senior leadership role, Chief Client Officer.  As part of the responsibilities of the new role, Ajram will aim to focus on strengthening client partnerships across the Groupe’s connected media ecosystem. Ajram steps into the role with more than 20 years of experience, having […]

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]]> Publicis Media ranks #1 for total new business in GCC; WPP Media MENA, Omnicom Media MENA share second: report https://campaignme.com/publicis-media-ranks-1-for-new-business-wpp-media-mena-omnicom-media-mena-share-second-report/ Mon, 20 Apr 2026 05:00:06 +0000 https://campaignme.com/?p=120721 Publicis Media Middle East has been ranked the #1 media group in the GCC region for total new business, according to the 2025 COMvergence Global New Business Barometer, which tracks new business performance across the global media industry. In total new business, which includes retention wins, WPP Media MENA and Omnicom Media – MENA are […]

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]]> Publicis Groupe Middle East appoints Joyce Hallak as CEO of Spark Foundry ME https://campaignme.com/publicis-groupe-middle-east-appoints-joyce-hallak-as-ceo-of-spark-foundry-me/ Wed, 11 Feb 2026 07:43:52 +0000 https://campaignme.com/?p=116047 Publicis Groupe Middle East has appointed Joyce Hallak as Chief Executive Officer of Spark Foundry Middle East, as the agency enters its next phase of leadership in the region. In her new role, Hallak will lead Spark Foundry’s regional agenda, guiding strategic direction across the Middle East and working closely with clients and teams to […]

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]]> Provocations: Luxury is not for everyone … and that’s the strategy https://campaignme.com/provocations-luxury-is-not-for-everyone-and-thats-the-strategy/ Tue, 26 Aug 2025 07:40:19 +0000 https://campaignme.com/?p=107198 In today’s world of inclusivity, openness and instant access, it’s easy to assume that every industry must follow suit. But when it comes to luxury, the rules are, and should remain, different. That’s not an outdated belief; it’s a strategic reality. Luxury has never been about reaching the most people. It’s about reaching the right […]

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]]> Spark Foundry appoints Maria Ravina as Business Lead https://campaignme.com/spark-foundry-appoints-maria-ravina-as-business-lead/ Mon, 18 Aug 2025 05:30:40 +0000 https://campaignme.com/?p=106750 Spark Foundry has appointed Maria Ravina as Business Lead. Ravina will oversee major client relationships and guide the agency’s strategic and operational delivery across a portfolio of accounts. She brings more than 20 years of experience to the role, having worked in agency and client-side positions. She has a background in digital media, data strategy […]

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]]> Yasmin Abdelaziz, Ahmed Sharif star in Experience Abu Dhabi summer campaign https://campaignme.com/yasmin-abdelaziz-ahmed-sharif-star-in-experience-abu-dhabi-summer-campaign/ Fri, 01 Aug 2025 04:30:53 +0000 https://campaignme.com/?p=106229 Two of the GCC region’s renowned stars, Egyptian actress Yasmin Abdelaziz and Bahraini comedian Ahmed Sharif have taken centre stage in the latest Experience Abu Dhabi Totally Recommended summer campaign. The campaign was rolled out through a fully integrated media approach, spanning social media platforms, YouTube, online video (OLV), display advertising, connected TV (CTV), out-of-home (OOH) […]

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]]> Shifting search strategies in the age of AI https://campaignme.com/shifting-search-strategies-in-the-age-of-ai/ Wed, 16 Jul 2025 06:00:18 +0000 https://campaignme.com/?p=105493 “Hey Siri, search for a grocery list starting with …” “Hey Alexa, what are today’s deals on …” “Dear ChatGPT, where can I find …” “Yasmina, what’s that song with lyrics saying …” The ways in which people search and shop are changing. People in the Middle East have switched from habitually opening default browsers […]

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]]> Premium luggage brand RIMOWA debuts CTV campaign in the UAE https://campaignme.com/premium-luggage-brand-rimowa-debuts-ctv-campaign-in-the-uae/ Tue, 01 Jul 2025 07:51:19 +0000 https://campaignme.com/?p=104631 In partnership with Spark Foundry and ThePubverse by ArabyAds, RIMOWA, a global premium luggage brand, has launched its first premium Connected TV (CTV) campaign in the UAE. The campaign debuts across LG’s Home Screen environment, designed to reach high-net-worth individuals with high-impact Roadblocks and native display formats. This strategic media launch marks RIMOWA’s entry into […]

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]]> Ranveer Singh enters the chat to promote Experience Abu Dhabi https://campaignme.com/ranveer-singh-joins-the-chat-to-promote-experience-abu-dhabi/ Fri, 20 Jun 2025 09:34:22 +0000 https://campaignme.com/?p=104125 Experience Abu Dhabi has launched a campaign targeting Indian travellers, starring Bollywood actor Ranveer Singh and set entirely within the familiar digital setting of a family WhatsApp group chat. The campaign brings to life a behavioural truth: most Indian family holidays begin not at a travel agency or with a Google search – but with […]

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