Sourav Dey Archives - Campaign Middle East https://campaignme.com/tag/sourav-dey/ Mon, 12 May 2025 05:59:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sourav Dey Archives - Campaign Middle East https://campaignme.com/tag/sourav-dey/ 32 32 Moving beyond vanity metrics and maximising marketing ROI https://campaignme.com/cbb-panel-1-moving-beyond-vanity-metrics-and-maximise-marketing-roi/ Tue, 22 Apr 2025 09:04:19 +0000 https://campaignme.com/?p=101073 Panel 1 explored the challenge in distinguishing between vanity metrics and those that genuinely reflect marketing ROI and performance. In a landscape flooded with metrics, dashboards, and data, marketers must learn to identify what truly matters. Campaign Middle East hosted its second event of 2025, Campaign Breakfast Briefing: Talent and Technology 2025, at The Metropolitan […]

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]]> Campaign Talent & Tech event addresses critical industry concerns https://campaignme.com/campaign-talent-tech-event-addresses-critical-industry-concerns/ Fri, 11 Apr 2025 12:40:25 +0000 https://campaignme.com/?p=100297 Campaign Middle East’s stellar second event of the year, Campaign Breakfast Briefing: Talent and Technology 2025 witnessed a room full of industry experts – including client-side marketers, and agency and adtech leaders  (photo gallery linked) – gather at The Metropolitan Hotel in Dubai Media City on Friday, 11 April 2025, to address critical concerns within the industry. […]

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]]> Meet major marketers from the biggest brands this Friday https://campaignme.com/meet-major-marketers-from-the-biggest-brands-this-friday/ Wed, 09 Apr 2025 11:10:19 +0000 https://campaignme.com/?p=100039 Campaign Middle East has gathered 15 industry veterans from some of the biggest brands and agencies in the region for the speaker lineup for its Campaign Breakfast Breifing: Talent & Technology. Get your tickets here now and be a part of conversations that redefine how marketing and advertising strategies will evolve in the face of […]

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