Sophie Simpson Archives - Campaign Middle East https://campaignme.com/tag/sophie-simpson/ Mon, 25 May 2026 11:04:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sophie Simpson Archives - Campaign Middle East https://campaignme.com/tag/sophie-simpson/ 32 32 Justlife expands PR partnership with Ruder Finn Atteline across the UAE https://campaignme.com/justlife-expands-pr-partnership-with-ruder-finn-atteline-across-the-uae/ Mon, 25 May 2026 05:00:10 +0000 https://campaignme.com/?p=122563 Justlife, a leading at-home services super-app in the Middle East, has appointed Ruder Finn Atteline to lead its corporate communications mandate across the UAE, as the platform continues to scale its integrated home and healthcare offering,  building on a partnership that has been underway since October 2025. Ruder Finn Atteline, the MENA arm of the […]

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]]> Ruder Finn group launches RF Thunder in MENA https://campaignme.com/ruder-finn-group-launches-rf-thunder-in-mena/ Tue, 12 May 2026 10:06:05 +0000 https://campaignme.com/?p=121887 The Ruder Finn group has launched RF Thunder, an insights-driven communications consultancy in the MENA region. The launch marks a strategic expansion to support the region’s rapidly scaling SMEs, fast-evolving economic landscape, challenger brands, and high-growth businesses. Bianca Riley has been appointed General Manager to lead the new agency arm. The launch comes as the […]

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]]> PRCA MENA appoints board members to restructured Advisory and Strategy Boards https://campaignme.com/prca-mena-appoints-board-members-to-restructured-advisory-and-strategy-boards/ Wed, 01 Apr 2026 10:01:48 +0000 https://campaignme.com/?p=118485 PRCA MENA has appointed new Board members to its restructured Advisory and Strategy Boards. The move aims to underline the global Trade Association’s commitment to the region, where it continues to offer support in response to the current situation in the Middle East. The decision follows a review of the Association’s strategic priorities, which are […]

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]]> The future of communications talent depends on what we teach now https://campaignme.com/the-future-of-communications-talent-depends-on-what-we-teach-now/ Mon, 30 Mar 2026 04:40:31 +0000 https://campaignme.com/?p=118308 When I started my career in communications, the toolkit was simpler. Not easy, never easy, but simpler. You learned how to write, how to pitch, how to build relationships, how to earn trust with journalists and stakeholders, and how to show up prepared. You put the hours in, you got the reps, and you figured […]

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]]> 600+ meals distributed as PR agencies back PRCA MENA Ramadan drive https://campaignme.com/600-meals-distributed-as-pr-agencies-back-prca-mena-ramadan-drive/ Tue, 17 Mar 2026 09:59:52 +0000 https://campaignme.com/?p=117925 PRCA MENA and Ruder Finn Atteline hosted its second annual Ramadan Food Drive, bringing together five public relations (PR) agencies together, to distribute more than 600 meals through the Smart Life Foundation on Monday, 16 March 2026, across labour accommodations in Al Quoz, Dubai. The food drive was supported by contributions from PRCA MENA member […]

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]]> Sony picks Ruder Finn Atteline for PR across the Middle East https://campaignme.com/sony-picks-ruder-finn-atteline-for-pr-across-the-middle-east/ Wed, 25 Jun 2025 09:19:05 +0000 https://campaignme.com/?p=104383 Sony Middle East and Africa has appointed Ruder Finn Atteline, to manage its regional PR communications mandate across the Middle East. The global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group will lead strategic PR communications for Sony’s consumer electronics division, covering Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman and […]

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]]> Ruder Finn Atteline launches regional HQ in Saudi Arabia https://campaignme.com/ruder-finn-atteline-launches-regional-hq-in-saudi-arabia/ Tue, 27 May 2025 13:26:39 +0000 https://campaignme.com/?p=102983 Ruder Finn, the global integrated marketing and communications consultancy, announces its fully combined office and regional headquarter in Riyadh, Saudi Arabia, following the acquisition of  Atteline, now operating as Ruder Finn Atteline in the region. In line with the agency is advancing AI-powered creative solutions for MENA. Kathy Bloomgarden, CEO of Ruder Finn, commented, “Ruder […]

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]]> Ruder Finn Atteline expands MENA leadership team with strategic appointments https://campaignme.com/ruder-finn-atteline-expands-mena-leadership-team-with-strategic-appointments/ Fri, 25 Apr 2025 05:00:28 +0000 https://campaignme.com/?p=101230 Ruder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group, has expanded its leadership team with four senior appointments over the past year. The leadership hires support the agency’s ongoing efforts to expedite its regional growth strategy across the Middle East and North Africa, while also […]

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]]> PRCA MENA Young Lions PR Competition 2025 winners revealed https://campaignme.com/prca-mena-young-lions-pr-competition-2025-winners-revealed/ Wed, 16 Apr 2025 09:29:08 +0000 https://campaignme.com/?p=100872 PRCA MENA has announced the winners of the PRCA MENA Young Lions PR Competition 2025: Raneem Saleeh and Youssef Yammine from Burson, for their campaign titled Believe in your 2.5%. The winning team emerged victorious after an intense final round held on 15 April, where six shortlisted teams presented their ideas to an esteemed jury […]

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]]> Ruder Finn Atteline launches new brand identity https://campaignme.com/ruder-finn-atteline-launches-new-brand-identity/ Mon, 14 Apr 2025 07:00:24 +0000 https://campaignme.com/?p=100686 Integrated communications agency Ruder Finn Atteline has released a fresh brand identity and newly designed logo as it complete a decade of operations in the region. Aligning with its global ‘What’s Next’ positioning, Ruder Finn Atteline claims to be doubling down on enhancing client experiences and innovatively empowering employees. The platform aims to be a […]

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