Socialeyez Archives - Campaign Middle East https://campaignme.com/tag/socialeyez/ Fri, 22 May 2026 11:20:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Socialeyez Archives - Campaign Middle East https://campaignme.com/tag/socialeyez/ 32 32 What brands now expect from agency partners in the Middle East https://campaignme.com/what-brands-now-expect-from-agency-partners-in-the-middle-east/ Fri, 22 May 2026 11:20:02 +0000 https://campaignme.com/?p=122422 Once upon a time, the agency relationship was simple. A brief came in. The work went out. Success was measured by how strong the output was and how reliably it was delivered. For a long time, that model worked. The lines were clear, the expectations were manageable and as long as the work was good, […]

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]]> Brazen MENA partners with SOCIALEYEZ to expand ‘Unite’ initiative https://campaignme.com/brazen-mena-partners-with-socialeyez-to-expand-unite-initiative/ Wed, 13 May 2026 13:18:51 +0000 https://campaignme.com/?p=121992 Brazen MENA has partnered with SOCIALEYEZ to expand its Unite initiative, increasing support from three to six independent businesses. Launched in March 2026, Unite is an initiative created by Brazen MENA to give something back to the independent business community through practical communications support. At a time when many businesses are navigating uncertainty and making […]

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]]> SOCIALEYEZ’s Tarek Esper: “Global thinking, local execution” is still the key to winning in Saudi https://campaignme.com/socialeyezs-tarek-esper-global-thinking-local-execution-is-still-the-key-to-winning-in-saudi/ Wed, 13 May 2026 08:05:16 +0000 https://campaignme.com/?p=121730 As the Saudi advertising and marketing landscape continues to mature and grow, brands and agencies are being pushed to change beyond traditional campaign models. From always-on storytelling to AI-powered personalisation, Tarek Esper, Managing Director at SOCIALEYEZ, shares how agencies that will stay competitive are those able to combine deep local understanding with faster execution, stronger […]

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]]> SOCIALEYEZ delivers full-scope social content creation for World Governments Summit https://campaignme.com/socialeyez-delivers-full-scope-social-content-creation-for-world-governments-summit/ Wed, 11 Feb 2026 07:30:58 +0000 https://campaignme.com/?p=116068 SOCIALEYEZ, a team of creative strategists in the Middle East, played a central role in delivering large-scale digital content creation for the World Governments Summit 2026, supporting comprehensive storytelling across the pre-event, live and post-event phases. Working across multiple touchpoints, SOCIALEYEZ led end-to-end content creation to support the Summit’s global narrative, ensuring consistent, high-quality storytelling […]

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]]> The year ahead for the creator economy https://campaignme.com/the-year-ahead-for-the-creator-economy/ Fri, 06 Feb 2026 10:23:22 +0000 https://campaignme.com/?p=115803 Artificial intelligence (AI) dominated the conversation in 2025. But attention, trust and culture were never about technology. They were, and always will be, about people. The creator economy now sits at the centre of how we connect in the digital world, shaping how audiences respond to experiences, products and moments. As we move into 2026, […]

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]]> SOCIALEYEZ delivers social media content for Sikka Art & Design Festival https://campaignme.com/socialeyez-delivers-social-media-content-for-sikka-art-design-festival/ Tue, 03 Feb 2026 10:07:12 +0000 https://campaignme.com/?p=115460 Creative agency SOCIALEYEZ partnered with Dubai Culture & Arts Authority to deliver real-time digital storytelling for the Sikka Art & Design Festival, which took place from 23rd January to 1st February 2026. As Dubai Culture’s social media and content partner for the festival, the agency provided the festival with end-to-end, real-time content creation that captured […]

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]]> SOCIALEYEZ marks a new chapter in 2026 with office launch https://campaignme.com/socialeyez-marks-a-new-chapter-in-2026-with-office-launch/ Mon, 12 Jan 2026 10:00:34 +0000 https://campaignme.com/?p=114328 SOCIALEYEZ, a team of creative strategists in the Middle East, has started the year 2026 with a milestone: a new custom-built office. Known for its work with high-profile government entities and global brands across the Middle East, this move into a new office aims to reflect the team’s rapid growth and shift toward more integrated, […]

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]]> AOTY 2025: SOCIALEYEZ’s Tarek Esper on winning Head of Agency – Digital https://campaignme.com/aoty-2025-socialeyezs-tarek-esper-on-winning-head-of-agency-digital/ Wed, 07 Jan 2026 09:00:14 +0000 https://campaignme.com/?p=114163 Tarek Esper, Managing Director of SOCIALEYEZ was named Head of Agency – Digital at the 2025 Campaign Agency of the Year Middle East awards. Jurors commended his submission, saying: “The entry provided robust evidence of deep client relationships, and tangible business development momentum, with clear case studies, testimonials, and visual evidence as well as supporting […]

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]]> du campaign ‘bridges the space between’ people, communities in the UAE https://campaignme.com/du-campaign-bridges-the-space-between-people-communities-in-the-uae/ Tue, 06 Jan 2026 09:00:15 +0000 https://campaignme.com/?p=114027 Telecom and digital services provider du has launched ‘Bridging the Spaces Between Us’: a new brand campaign that places human connection at the centre of its story. Created with TBWA\RAAD, and brought to life in collaboration with Mindshare, The Goat Agency, SOCIALEYEZ,  The Hanging House, and Rush Films, the du campaign premiered on Burj Khalifa, […]

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]]> Digital Essays 2025: AI era demands authentic agencies https://campaignme.com/ai-era-demands-authentic-agencies/ Thu, 18 Dec 2025 06:10:28 +0000 https://campaignme.com/?p=113407 The social agency model was never meant to stand still. It has evolved year-on-year with every new platform, format and shift in audience behaviour. Today, artificial intelligence (AI) isn’t just another chapter in that evolution; it’s a turning point. It is changing how value is created, how teams operate and what clients expect. From where […]

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