Social Archives - Campaign Middle East https://campaignme.com/tag/social/ Fri, 05 Jun 2026 08:45:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Social Archives - Campaign Middle East https://campaignme.com/tag/social/ 32 32 Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines https://campaignme.com/dragons-of-mena-awards-in-dubai-details-revealed-categories-criteria-deadlines/ Fri, 05 Jun 2026 07:02:06 +0000 https://campaignme.com/?p=122970 Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

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]]> BigTime Creative Shop launches Pepsi Football Nation ft. David Beckham, Mo Salah, Vini Jr and other star footballers https://campaignme.com/bigtime-creative-shop-launches-pepsi-football-nation-ft-david-beckham-mo-salah-vini-jr-and-other-star-footballers/ Fri, 24 Apr 2026 13:30:58 +0000 https://campaignme.com/?p=121020 Fresh off its milestone achievements of ranking the highest among MENA agencies in the WARC Creative 100 2026 and being ranked fourth highest among independent agencies globally in the WARC Creative Rankings, BigTime Creative Shop returns with a global statement, unveiling Pepsi Football Nation, a blockbuster new platform for Pepsi that unites some of the biggest names in […]

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]]> Which campaigns won the Kantar Advertising Effectiveness Awards based on people’s reactions? https://campaignme.com/which-campaigns-won-the-kantar-advertising-effectiveness-awards-based-on-peoples-reactions/ Fri, 24 Apr 2026 06:30:04 +0000 https://campaignme.com/?p=121007 Vimto’s Ramadan campaign has earned global recognition, securing a place among the Kantar top 10 most effective campaigns worldwide – the only Middle East campaign to feature in the ranking and the only one from the region securing a place among the world’s top 10 most effective campaigns. Kantar’s 2026 Advertising Effectiveness Awards, which celebrate […]

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]]> The Romans MENA appoints first Managing Director following breakout year https://campaignme.com/the-romans-mena-appoints-first-managing-director-following-breakout-year/ Thu, 23 Apr 2026 14:05:46 +0000 https://campaignme.com/?p=120942 The Romans MENA has appointed Sophia Boudjemaa as its first Managing Director in the region, doubling down on its rapid rise following the win of five Agency of the Year titles in its first full year. Boudjemaa mandate is to accelerate The Romans’ rise across the region, scaling both its client portfolio and reputation for […]

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]]> Diet Coke awards EMEA account to Ogilvy https://campaignme.com/diet-coke-awards-emea-account-to-ogilvy/ Thu, 23 Apr 2026 11:59:19 +0000 https://campaignme.com/?p=120972 Diet Coke has picked Ogilvy, part of WPP’s Open X, to handle its ad account across the UK and EMEA regions following a competitive review. Campaign UK understands that the agency has been briefed to create work with a heavy focus on social and influencer marketing. The pitch process included Mother and Havas’ Uncommon Creative […]

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]]> Dubai Police, RTA reveal campaign urging people to ‘drive like their mum’s watching’ https://campaignme.com/dubai-police-rta-reveal-campaign-urging-people-to-drive-like-their-mums-watching/ Tue, 14 Apr 2026 07:15:03 +0000 https://campaignme.com/?p=120469 Dubai’s Roads and Transport Authority (RTA), in collaboration with Dubai Police, has launched a campaign aimed at tackling the everyday driving behaviours that contribute to congestion and road safety risks across Dubai. Not the big, obvious violations, but the smaller, routine ones people slip into without thinking, whether that’s tailgating, sudden braking, distracted driving, or […]

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]]> Industry Snapshot: The new social playbook https://campaignme.com/industry-snapshot-the-new-social-playbook/ Mon, 13 Apr 2026 05:17:35 +0000 https://campaignme.com/?p=120346 In this industry snapshot, Anna Rozwandowicz, Founder and CEO of The Story Mob, highlights how brands are rethinking everything as social media matures from a distribution channel into a business-critical function, with AI, creators and community-led ecosystems shaping the new rules. What are the biggest shifts you are seeing in how brands are investing across […]

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]]> Yas Island owns the ‘effortless holidays’ space with ‘The Answer is Yas’ https://campaignme.com/miral-destinations-caters-to-consumer-call-for-effortless-holiday-with-the-answer-is-yas/ Mon, 13 Apr 2026 04:30:56 +0000 https://campaignme.com/?p=120347 Yas Island has launched The Answer is Yas campaign in response to a common question: Which is the simplest, most seamless, all-inclusive, something-for-everyone, family-oriented holiday destination in the region? The objective of the campaign was to own the ‘effortless holiday‘ space by solving the growing complexity of trip planning and position Yas Island as a […]

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]]> Rubicom Agency appoints Roy Nasrallah as Group CEO https://campaignme.com/rubicom-agency-appoints-roy-nasrallah-as-group-ceo/ Fri, 10 Apr 2026 07:20:48 +0000 https://campaignme.com/?p=120306 Rubicom Agency – an independent strategy and creative company operating across the MENA region with roots in Beirut and Dubai – has appointed Roy Nasrallah as Group CEO, marking a new phase of growth and a more defined strategic positioning for the agency across the region. The appointment signals a step forward in Rubicom’s evolution, as […]

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]]> The Vantage appoints Alia Ben Mansour as Commercial Partnerships Manager https://campaignme.com/the-vantage-appoints-alia-ben-mansour-as-commercial-partnerships-manager/ Tue, 07 Apr 2026 05:00:41 +0000 https://campaignme.com/?p=118916 The Vantage has announced the appointment of Alia Ben Mansour as Commercial Partnerships Manager, dedicated to driving commercial partnerships across Hearst Global Solutions, Food and Travel Magazine, The Liber and more. With more than eight years of experience spanning media, technology and lifestyle, Ben Mansour brings a strong international background, having worked across Paris, London, […]

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