social strategy Archives - Campaign Middle East https://campaignme.com/tag/social-strategy/ Wed, 29 Apr 2026 16:37:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png social strategy Archives - Campaign Middle East https://campaignme.com/tag/social-strategy/ 32 32 How social was built for a time of peace – and what we learnt when reality broke the feed https://campaignme.com/how-social-was-built-for-a-time-of-peace-and-what-we-learnt-when-reality-broke-the-feed/ Thu, 30 Apr 2026 04:00:00 +0000 https://campaignme.com/?p=121267 Looking back at the past few weeks, when geopolitical tensions escalated across the Middle East, something unexpected happened in the social media ecosystem. The systems that brands and agencies had spent years optimising: recommendation algorithms, ad-buying logic, content calendars, influencer partnerships, suddenly didn’t work anymore. Not because they broke. But because they were never designed […]

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]]> Luxury agency MAIA appoints Maria Gold as General Manager https://campaignme.com/luxury-agency-maia-appoints-maria-gold-as-general-manager/ Thu, 11 Dec 2025 12:10:36 +0000 https://campaignme.com/?p=112995 MAIA – a Dubai-based luxury agency specialised in supporting hotels, dining and luxury brands – has appointed Maria Gold as General Manager. The news comes as the agency celebrates six years since its founding in 2019 and welcomes its twenty-first team member. As General Manager, Gold will partner with the Founder Shadi Moazami to guide […]

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]]> Bullion Trading Center picks McCann Content Studios as social and influencer agency https://campaignme.com/bullion-trading-center-picks-mccann-content-studios-as-social-and-influencer-agency/ Mon, 17 Nov 2025 08:58:54 +0000 https://campaignme.com/?p=111957 McCann Content Studios, part of FP7 McCann MENAT, has been appointed as the official social and influencer partner for Bullion Trading Center (BTC), one of the region’s most trusted names in precious metals. The studio will lead BTC’s digital presence across platforms, overseeing social strategy, day-to-day content creation, creator collaborations and influencer-led storytelling. Caroline Kelada, […]

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]]> Why a smart social strategy matters more than ever in 2025 https://campaignme.com/why-a-smart-social-strategy-matters-more-than-ever-in-2025/ Mon, 30 Jun 2025 08:42:29 +0000 https://campaignme.com/?p=104565 We’re halfway through 2025, and the platforms haven’t slowed down, but smart strategy has never been more necessary. Algorithms are rewriting the rules of visibility in real time. Audience behaviour is shifting faster than most brands can brief. And attention? It’s not gone, it’s just more selective. The challenge today isn’t just being on social. It’s understanding how […]

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]]> Ramadan 2023: The guide to reactive holiday content – by FP7 McCann’s Giovanni Scopece https://campaignme.com/ramadan-2023-the-guide-to-reactive-holiday-content-by-fp7-mccanns-giovanni-scopece/ Tue, 07 Mar 2023 13:02:46 +0000 https://campaignme.com/?p=58579 By Giovanni Scopece, art director at FP7 McCann There’s a great communications medium that often gets overlooked in the sea of big TVCs and digital hero movies: the reactive holiday post. I’d like to start this article with a somewhat bitter realisation (don’t worry, there’s light at the end of the holiday tunnel). The realisation […]

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