social media strategy Archives - Campaign Middle East https://campaignme.com/tag/social-media-strategy/ Thu, 21 May 2026 08:30:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png social media strategy Archives - Campaign Middle East https://campaignme.com/tag/social-media-strategy/ 32 32 Ipsos and TikTok decode what really drives creator impact https://campaignme.com/ipsos-and-tiktok-decode-what-really-drives-creator-impact/ Wed, 20 May 2026 10:23:41 +0000 https://campaignme.com/?p=122291 Creator marketing has become one of the region’s strongest engines for brand discovery, culture, and influence. But while the channel has grown quickly, the way brands measure creator performance has often stayed too narrow. For too long, creator decisions have been shaped by the easiest signals to see: follower count, views, likes, and whether a […]

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]]> StickyGinger wins Marks & Spencer Middle East, Watsons GCC, BRED Abu Dhabi accounts https://campaignme.com/stickyginger-wins-marks-spencer-middle-east-watsons-gcc-bred-abu-dhabi-accounts/ Mon, 23 Feb 2026 07:16:42 +0000 https://campaignme.com/?p=116687 StickyGinger has kicked off 2026 with a series of significant retained and project account wins across PR and Social Media, including new and expanded partnerships with Marks & Spencer Middle East, Watsons GCC and BRED Abu Dhabi. Leading the momentum is a flagship integrated win with Marks & Spencer Middle East. Following the successful delivery […]

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]]> SOCIALEYEZ strengthens long-term partnership with Dubai Culture & Arts Authority https://campaignme.com/socialeyez-strengthens-long-term-partnership-with-dubai-culture-arts-authority/ Thu, 20 Nov 2025 05:00:56 +0000 https://campaignme.com/?p=112086 SOCIALEYEZ, a team of creative strategists in the Middle East, has further cemented its long-term partnership with the Dubai Culture and Arts Authority as the agency of choice for integrated communications and content strategy for the fifth year, driving communications, content creation and integrated campaigns to enhance the Emirate’s cultural narrative across the world. As […]

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]]> Home of Performance (HOP) wins social media for Jaguar & Land Rover in KSA https://campaignme.com/home-of-performance-hop-wins-social-media-for-jaguar-land-rover-in-ksa/ Tue, 28 Oct 2025 12:28:42 +0000 https://campaignme.com/?p=110949 Digital marketing agency Home of Performance (HOP) has been awarded the Jaguar & Land Rover (JLR) social media contract in Saudi Arabia. The contract, awarded by Mohamed Yousuf Naghi Motors Co. (MYNM), the official distributor of Jaguar and Land Rover in the region, will see HOP lead the social media strategy for both luxury brands. […]

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]]> Ahmed Seddiqi, Create collab for 75th anniversary campaign, brand refresh https://campaignme.com/ahmed-seddiqi-create-collab-for-75th-anniversary-campaign-brand-refresh/ Mon, 14 Jul 2025 04:30:42 +0000 https://campaignme.com/?p=105347 Ahmed Seddiqi has officially launched its refreshed brand and 75th anniversary campaign, unveiling a bold new direction for the luxury retailer, which includes dropping the “& Sons” from its name. This marks the first major project between Ahmed Seddiqi and Create. The agency was selected following a competitive pitch process, which witnessed its team present […]

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]]> Home of Performance to lead Caparol’s social media strategy https://campaignme.com/home-of-performance-to-lead-caparols-social-media-strategy/ Wed, 02 Apr 2025 12:29:30 +0000 https://campaignme.com/?p=98719 Digital marketing agency Home of Performance has been appointed to manage Caparol Arabia’s social media initiatives, supporting the paint manufacturing brand’s digital engagement efforts across the Middle East and Africa. The partnership aligns with Caparol Arabia’s continued investment in strengthening its presence in the construction and decorative paints industry, leveraging digital platforms to enhance brand […]

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]]> Create wins social media strategy contract for Cityscape Global 2024 https://campaignme.com/create-wins-social-media-strategy-contract-for-cityscape-global-2024/ Wed, 28 Aug 2024 07:36:33 +0000 https://campaignme.com/?p=88839 Create has been awarded the contract to develop and implement the social media strategy for Cityscape Global 2024, a premier real estate event, organised by Informa. This year, the event – which brings together investors, developers, and professionals to showcase and discuss the latest trends in the real estate industry – will take place from 11-14 […]

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]]> Continuous learning: From a “nice to have” to a need within PR https://campaignme.com/continuous-learning-from-a-nice-to-have-to-a-need-within-pr/ Mon, 15 Jul 2024 07:19:31 +0000 https://campaignme.com/?p=87131 In today’s increasingly digital era, the PR industry is undergoing a significant transformation. The rapid advancements in technology and the increasing influence of digital media have revolutionised how we communicate, connect and engage with our audiences. To keep pace with these changes, it is imperative that the PR sector evolves by cultivating a workforce that […]

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]]> The comments section: a new platform for driving engagement https://campaignme.com/the-comments-section-a-new-platform-for-driving-engagement/ Thu, 16 May 2024 06:32:16 +0000 https://campaignme.com/?p=83662 TikTok is home to more than just funny animal videos and the latest Gen Z dance trend. When used correctly, it is a powerful social media platform for brands to engage with community members. Hidden beneath the For You Page’s surface is another platform where brands can generate genuine engagement: the comments section. Brands have […]

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]]> Create wins three-year contract with Neom’s Enowa https://campaignme.com/create-wins-three-year-contract-with-neoms-enowa/ Fri, 07 Apr 2023 11:31:59 +0000 https://campaignme.com/?p=59547 Strategic digital communications agency Create has won a three-year contract to manage Enowa’s social media strategy and delivery. The agency will lead Enowa’s multi-channel social media strategy and management to drive global awareness of the brand’s impact today, and its potential in the future through integrated campaign management, content development, social listening and reporting. A subsidiary company […]

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