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	<title>social media channels Archives - Campaign Middle East</title>
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	<title>social media channels Archives - Campaign Middle East</title>
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		<title>&#8216;Create Your Own Rom-Com Moment&#8217;: Fnp.ae reveals strategy behind Valentine&#8217;s campaign</title>
		<link>https://campaignme.com/create-your-own-rom-com-moment-fnp-ae-reveals-strategy-behind-valentines-campaign/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 05 Mar 2026 08:15:09 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[billboards]]></category>
		<category><![CDATA[brand orchestration]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Create Your Own Rom-Com Moment]]></category>
		<category><![CDATA[Digital out-of-home]]></category>
		<category><![CDATA[digital screens]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[February]]></category>
		<category><![CDATA[FNP.ae]]></category>
		<category><![CDATA[Hikaya]]></category>
		<category><![CDATA[Huzefa Siamwala]]></category>
		<category><![CDATA[immersive experiences]]></category>
		<category><![CDATA[influencer collaborations]]></category>
		<category><![CDATA[integrated campaign]]></category>
		<category><![CDATA[meaningful touchpoints]]></category>
		<category><![CDATA[media performance]]></category>
		<category><![CDATA[omnichannel]]></category>
		<category><![CDATA[print media]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[social media channels]]></category>
		<category><![CDATA[Valentine’s Day]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=117265</guid>

					<description><![CDATA[<p>Fnp.ae, an online flower and gift delivery brand in the UAE, has revealed the strategy behind the success of its &#8216;Create Your Own Rom-Com Moment&#8217; campaign, which marked Valentine&#8217;s Day and went live through the month of February across the UAE. The campaign was rolled out across digital-out-of-home (DOOH) billboards, print media, digital screens, social [&#8230;]</p>
<p>The post <a href="https://campaignme.com/create-your-own-rom-com-moment-fnp-ae-reveals-strategy-behind-valentines-campaign/">&#8216;Create Your Own Rom-Com Moment&#8217;: Fnp.ae reveals strategy behind Valentine&#8217;s campaign</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<title>Ducab Ramadan TVC shows products that silently power memories</title>
		<link>https://campaignme.com/ducab-ramadan-tvc-shows-products-that-silently-power-memories/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 05 Mar 2025 05:40:49 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Abu Dhabi TV]]></category>
		<category><![CDATA[Ani Bazdekian]]></category>
		<category><![CDATA[Arabic advertisements]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[celebrity partnerships]]></category>
		<category><![CDATA[conveniences]]></category>
		<category><![CDATA[Dubai TV]]></category>
		<category><![CDATA[Ducab]]></category>
		<category><![CDATA[Ducab Cables]]></category>
		<category><![CDATA[Ducab Metals]]></category>
		<category><![CDATA[film campaign]]></category>
		<category><![CDATA[human-centric approach]]></category>
		<category><![CDATA[localisation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Moments]]></category>
		<category><![CDATA[nostalgia]]></category>
		<category><![CDATA[Ramadan]]></category>
		<category><![CDATA[social media channels]]></category>
		<category><![CDATA[television commercial]]></category>
		<category><![CDATA[TVC]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=97369</guid>

					<description><![CDATA[<p>UAE-based energy solutions provider and cable manufacturers Ducab has launched a new campaign during Ramadan, in collaboration with Press Play Productions, which takes the emotional route to showcase how people often overlook the value of essential products that power the most meaningful memories in their lives. Ducab Group – which has two main divisions, namely [&#8230;]</p>
<p>The post <a href="https://campaignme.com/ducab-ramadan-tvc-shows-products-that-silently-power-memories/">Ducab Ramadan TVC shows products that silently power memories</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>Podcast: Emirates NBD&#8217;s Kaavyanjali Prasad on the &#8216;benefits of founder-led marketing&#8217;</title>
		<link>https://campaignme.com/podcast-how-founder-led-marketing-can-impact-the-bottom-line-of-sme-brands/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 04 Nov 2024 05:30:25 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[adtech]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Campaign Middle East]]></category>
		<category><![CDATA[creative effectiveness]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[EmiratesNBD]]></category>
		<category><![CDATA[founder-led marketing]]></category>
		<category><![CDATA[Kaavyanjali Prasad]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[martech]]></category>
		<category><![CDATA[On The Record]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[small and medium enterprises]]></category>
		<category><![CDATA[social media channels]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[video podcast]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=91783</guid>

					<description><![CDATA[<p>In conversation with Campaign Middle East on its &#8216;On The Record&#8217; podcast, Kaavyanjali Prasad, an adtech and martech expert and the Search and Growth Manager at EmiratesNBD, discusses the growing importance of founder-led marketing for leaders of small and medium enterprises. &#8220;From a marketers perspective, there are three to four key laterals to keep an [&#8230;]</p>
<p>The post <a href="https://campaignme.com/podcast-how-founder-led-marketing-can-impact-the-bottom-line-of-sme-brands/">Podcast: Emirates NBD&#8217;s Kaavyanjali Prasad on the &#8216;benefits of founder-led marketing&#8217;</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>Linear TV &#8220;evolving&#8221; into an integrated team player, &#8220;not dying&#8221;</title>
		<link>https://campaignme.com/linear-tv-evolving-into-an-integrated-team-player-not-dying/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Mon, 19 Aug 2024 05:21:16 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Special Features]]></category>
		<category><![CDATA[ad content]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[brand content]]></category>
		<category><![CDATA[content and advertising]]></category>
		<category><![CDATA[Content and Media]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[integrated advertising]]></category>
		<category><![CDATA[integrated campaigns]]></category>
		<category><![CDATA[Linear]]></category>
		<category><![CDATA[linear TV]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nadim Koteich]]></category>
		<category><![CDATA[omnichannel]]></category>
		<category><![CDATA[omnichannel advertising]]></category>
		<category><![CDATA[omnichannel approach]]></category>
		<category><![CDATA[relevance]]></category>
		<category><![CDATA[Sky News Arabia]]></category>
		<category><![CDATA[social media channels]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=88413</guid>

					<description><![CDATA[<p>Marketers and advertisers often get starry-eyed looking at the gradually climbing viewership, engagement, and ad impression figures on analytics dashboards while building brands or sales funnels on social media channels. While this is true, the effectiveness and impact of campaigns on more traditional platforms such as linear TV remain undeniable. So, rather than one or [&#8230;]</p>
<p>The post <a href="https://campaignme.com/linear-tv-evolving-into-an-integrated-team-player-not-dying/">Linear TV &#8220;evolving&#8221; into an integrated team player, &#8220;not dying&#8221;</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>The MediaVantage wins TIME representation</title>
		<link>https://campaignme.com/the-mediavantage-wins-time-representation/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Wed, 22 Feb 2023 07:55:03 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[2023]]></category>
		<category><![CDATA[content studio]]></category>
		<category><![CDATA[digital and content strategies]]></category>
		<category><![CDATA[Feb 2023]]></category>
		<category><![CDATA[Manoj Khimji]]></category>
		<category><![CDATA[media representatives]]></category>
		<category><![CDATA[MENA]]></category>
		<category><![CDATA[MENA region]]></category>
		<category><![CDATA[Middle East]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[signature events]]></category>
		<category><![CDATA[social media channels]]></category>
		<category><![CDATA[The Mediavantage]]></category>
		<category><![CDATA[time]]></category>
		<category><![CDATA[TIME MENA]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=58191</guid>

					<description><![CDATA[<p>TIME, a  global media company, has awarded its media advertising and sponsorship rights in the MENA region to UAE-based media representation firm The MediaVantage. Through the appointment of The MediaVantage, Dubai, as its exclusive commercial representative, the offered portfolio includes TIME magazine, TIME.com, TIME’s social media channels, TIME signature events, TIME newsletters and the award-winning, [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-mediavantage-wins-time-representation/">The MediaVantage wins TIME representation</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>Nivea and PLG relaunch female gaming community</title>
		<link>https://campaignme.com/nivea-and-plg-relaunch-female-gaming-community/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Mon, 02 Jan 2023 09:30:11 +0000</pubDate>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[2023]]></category>
		<category><![CDATA[alanoud]]></category>
		<category><![CDATA[brand collaborations]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[gaming agency]]></category>
		<category><![CDATA[GGG show]]></category>
		<category><![CDATA[girls got games]]></category>
		<category><![CDATA[ibitterhoney]]></category>
		<category><![CDATA[Jan 2023]]></category>
		<category><![CDATA[Nivea]]></category>
		<category><![CDATA[nivea skin care]]></category>
		<category><![CDATA[Power League Gaming]]></category>
		<category><![CDATA[social media channels]]></category>
		<category><![CDATA[waad]]></category>
		<category><![CDATA[weekly GGG show]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=56683</guid>

					<description><![CDATA[<p>Skin care brand, Nivea, has appointed Power League Gaming (PLG) as their gaming agency to re-launch the Middle East’s largest community of female gamers, Girls Got Game (GGG) on social media channels. Girls Got Game is an exclusive and safe space for female gamers to engage with each other and collaborate with renowned names in [&#8230;]</p>
<p>The post <a href="https://campaignme.com/nivea-and-plg-relaunch-female-gaming-community/">Nivea and PLG relaunch female gaming community</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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