social media campaign Archives - Campaign Middle East

Saints Pères marks Dubai launch with ‘The Trip’ produced by The Refreshment Club

Anup Oommen — Mon, 25 May 2026 10:45:15 +0000

Saints Pères has unveiled its arrival in Dubai through a cinematic campaign film tracing the physical and symbolic journey of the Maison from Paris to the Middle East. The campaign was rolled out across brand-owned channels through social media campaigns as well as earned media between May 17 and August 31. The film follows a […]

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Al-Futtaim Toyota tugs heartstrings among UAE locals, residents with ‘The Accidental Icon’

Anup Oommen — Tue, 05 May 2026 10:43:19 +0000

Al-Futtaim Toyota has unveiled ‘The Accidental Icon‘ campaign, in partnership with creative agency Memac Ogilvy UAE, production house Vibe Content Creators, media agency PHD, and PR and communications agency Gambit Communications. The campaign, which builds on Al-Futtaim Toyota’s decades of reliability, reignites an age-old emotional brand connection with Emiratis and long-term residents of the UAE […]

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NIVEA launches ‘Giving Glow’: a beauty routine that helps save lives

Anup Oommen — Tue, 03 Feb 2026 05:19:50 +0000

NIVEA has unveiled ‘Giving Glow‘, a social media campaign positioned as a beauty routine that saves lives. By connecting the world of self-care to blood donations, NIVEA makes a statement that one of the most meaningful ways to care for yourself is by caring for someone else. Context: Across the GCC, blood banks operate under […]

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Yango taps viral ‘technologia’ guy to promote its tech ecosystem

Ishwari Khatu — Wed, 14 Jan 2026 12:38:52 +0000

Yango’s latest campaign Technologia campaign, created in collaboration with DUCKLIFE, was designed to consolidate the brand’s growing portfolio under a single creative idea, bringing together ride-hailing, car rentals, an AI assistant, Yango Play and autonomous delivery. Rather than spotlighting individual services, the work positioned YANGO as a broader technology ecosystem built around what the brand […]

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DCT Abu Dhabi brings the T. rex to life on social

Ishwari Khatu — Mon, 29 Dec 2025 08:09:59 +0000

When Experience Abu Dhabi prepared to open the Natural History Museum Abu Dhabi, it faced a familiar challenge for cultural institutions: how to introduce a landmark attraction to a generation that consumes culture through feeds, formats and fleeting attention spans. At the centre of the museum sits one of the world’s most recognisable fossils – […]

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Pemo turns Saudi’s ‘Technologia’ meme into viral digital campaign

Anup Oommen — Mon, 17 Nov 2025 06:20:56 +0000

Pemo, a leading spend management platform for MENA businesses, has struck viral gold with its latest digital campaign “Technologia”, inspired by a wildly popular Saudi meme that first took off on YouTube about seven months ago. The original clip, featuring an Arab man gleefully shouting “Technologia!”, became a cultural touchstone for the region’s playful take […]

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Britannia Good Day brings Onam’s king to life in Dubai

Ishwari Khatu — Wed, 10 Sep 2025 12:15:02 +0000

When Britannia set out to mark Onam in Dubai, the brand chose to bring the festival’s most cherished figure to life. With its “Good Day with Mahabali” activation, Good Day biscuits transformed the legend of King Mahabali into a living presence on the city’s streets who interacted and shared the biscuits with passers-by for a […]

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We Are Social shows EtiaXil’s scientific solution to excessively sweaty scenarios

Anup Oommen — Tue, 12 Aug 2025 05:00:05 +0000

Socially-led creative agency We Are Social has launched a leading detranspirant brand EtiaXil in the UAE and the Saudi Arabia, introducing the brand’s clinically-proven solution to excessive sweating through an entertaining launch campaign titled ‘It Sounds Like It Works, Because It Does’. The campaign is being executed across social media – including Instagram, TikTok and […]

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Deliveroo, FIX chocolate and hrmny turn campaign into nostalgic ‘Time to Mango’

Anup Oommen — Tue, 05 Aug 2025 05:00:56 +0000

Food delivery brand Deliveroo and Dubai’s famous FIX dessert chocolatier brand have teamed up with creative agency hrmny for their digital-first ‘Time to Mango’ campaign, led by a hero film conceptualised and produced entirely in-house at hrmny. The campaign video was developed as part of FIX’s launch of its first-ever fruity chocolate bar: a nostalgic mango […]

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OLX or Dubizzle? Debate ends as brand lets consumers choose its name in Lebanon

Anup Oommen — Thu, 31 Jul 2025 07:18:43 +0000

After years of public debate and confusion between ‘OLX’ and ‘Dubizzle’ in Lebanon, the brand finally decided to let its devoted community of users pick its name through a digital-first and influencer-leaning campaign that put both these names to a public vote. To ask users whether they preferred ‘OLX’ or ‘Dubizzle’. the brand teamed up with […]

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