social experiment Archives - Campaign Middle East https://campaignme.com/tag/social-experiment/ Mon, 18 May 2026 10:47:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png social experiment Archives - Campaign Middle East https://campaignme.com/tag/social-experiment/ 32 32 العشرة – An ‘untranslatable’ word in a Magix social experiment translates into 125.2 million views https://campaignme.com/%d8%a7%d9%84%d8%b9%d8%b4%d8%b1%d8%a9-an-untranslatable-feeling-in-a-magix-social-experiment-translates-into-27-million-views/ Tue, 12 May 2026 10:50:27 +0000 https://campaignme.com/?p=121856 Magix, Morocco’s leading laundry brand and part of the Mutandis Group, has revealed details about its Ramadan 2026 campaign, which was carried out in partnership with Casablanca’s Brainbow Agency, and released in the form of a brand film and a five-episode unscripted, social experiment. Celebrating its 20th anniversary in Moroccan households, Magix gave the agency […]

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]]> Digital Essays 2014: Keeping pace with the attention race https://campaignme.com/digital-essays-2014-keeping-pace-attention-race/ Tue, 25 Nov 2014 07:41:01 +0000 https://campaignme.com/?p=6291 Jill Saydam explores how innovative content is critical to grabbing the attention of the evolving digital generation. What is holding your attention? As I write this article I find myself distracted. Suddenly it’s incredibly important that I look at Kim Kardashian memes, review a map of the world’s deadliest diseases and watch a cute video […]

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