social content Archives - Campaign Middle East https://campaignme.com/tag/social-content/ Wed, 29 Apr 2026 16:37:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png social content Archives - Campaign Middle East https://campaignme.com/tag/social-content/ 32 32 How social was built for a time of peace – and what we learnt when reality broke the feed https://campaignme.com/how-social-was-built-for-a-time-of-peace-and-what-we-learnt-when-reality-broke-the-feed/ Thu, 30 Apr 2026 04:00:00 +0000 https://campaignme.com/?p=121267 Looking back at the past few weeks, when geopolitical tensions escalated across the Middle East, something unexpected happened in the social media ecosystem. The systems that brands and agencies had spent years optimising: recommendation algorithms, ad-buying logic, content calendars, influencer partnerships, suddenly didn’t work anymore. Not because they broke. But because they were never designed […]

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]]> G-SHOCK, The Company Films reiterate ‘Never Give Up’ call for Gen Z consumers https://campaignme.com/casio-the-company-films-reiterate-g-shocks-never-give-up-call-for-gen-z-consumers/ Fri, 24 Apr 2026 13:15:59 +0000 https://campaignme.com/?p=121004 G-SHOCK has revealed details about its latest campaign, which reinterprets the brand’s ‘Never Give Up’ philosophy in a culturally relevant way for Gen Z consumers. The marketing campaign moves away from traditional motivational narratives and positions the brand as a natural companion in everyday creative expression. The campaign was executed through a digital-first approach, led […]

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]]> Tamkeen by BelArabi offers two female-led startups free PR https://campaignme.com/tamkeen-by-belarabi-offers-two-female-led-startups-free-arabic-pr/ Tue, 31 Mar 2026 12:11:10 +0000 https://campaignme.com/?p=118419 BelArabi, a UAE-founded agency providing Arabic communication services, has launched ‘Tamkeen by BelArabi’ to support two female-led startups on a complimentary basis for three months. The initiative stems from BelArabi founder’s own journey in arriving to the UAE with a suitcase full of dreams and ambition in 2014. To give back, the agency is offering […]

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]]> Heroiks picks Dubai as Middle East growth office https://campaignme.com/heroiks-picks-dubai-as-middle-east-growth-office-expands-global-footprint/ Tue, 10 Feb 2026 13:20:16 +0000 https://campaignme.com/?p=115965 Heroiks, a growth strategy and media activation consultancy, has opened a new office in Dubai, strengthening its international presence to support brands operating in an increasingly complex marketing environment. The office, which is already operational and located in Dubai Media City, is led by Hicham Auajjar, Founding Partner and CEO, Heroiks MENA, a recognised expert […]

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]]> Saudi’s KAUST University shows ‘scientists on a mission’ to have real-world impact https://campaignme.com/saudis-kaust-university-shows-scientists-on-a-mission-to-have-real-impact/ Mon, 13 Oct 2025 04:30:09 +0000 https://campaignme.com/?p=110181 Saudi Arabia’s King Abdullah University of Science and Technology (KAUST) has launched On a Mission – a bold brand campaign that puts its faculty and PhD students at the centre of the story, positioning them as scientists on a mission to solve some of the world’s most urgent challenges. The campaign was developed by KAUST’s […]

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]]> Why Instagram just became hospitality’s secret SEO weapon https://campaignme.com/why-instagram-just-became-hospitalitys-secret-seo-weapon/ Fri, 11 Jul 2025 09:43:26 +0000 https://campaignme.com/?p=105324 On July 10th, 2025, Instagram officially became indexable by Google – Instagram content is now discoverable outside of the Instagram app. For years, social content was a closed loop which for us was great for brand building and engagement but somehow disconnected from traditional digital acquisition. Why is this a big deal? Instagram posts from […]

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]]> Marketer’s confession: Why I’ve ditched my creative agency for AI https://campaignme.com/marketers-confession-why-ive-ditched-my-creative-agency-for-ai/ Thu, 26 Jun 2025 11:00:41 +0000 https://campaignme.com/?p=104489 Let’s face it, we’ve crossed a threshold. The creative world once revered, populated by brilliant minds with expensive taste and corresponding agency invoices, is shifting. I’ll admit it: I’m reaching out less and less to my human creative peers and instead leaning into artificial intelligence (AI). Do I feel guilty? Not particularly. And that’s a […]

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]]> 11 digital marketing trends to keep an eye on in 2025 https://campaignme.com/11-digital-marketing-trends-to-keep-an-eye-on-in-2025/ Tue, 10 Dec 2024 07:21:53 +0000 https://campaignme.com/?p=93313 As we edge closer to 2025, marketers are gearing up for another whirlwind year of innovation, adaptation, and discovery. In 2024, we saw seismic shifts with the rise of AI and platforms like SearchGPT. Marketers quickly realised that sticking to one channel was a recipe for stagnation, leading to a more diverse digital strategy across […]

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]]> Co-creating on social media, by House of Comms’ Deepti Chadalavada https://campaignme.com/co-creating-on-social-media-by-house-of-comms-deepti-chadalavada/ Fri, 04 Mar 2022 11:00:46 +0000 https://campaignme.com/?p=45968 When brands first decided to have a presence on social media, there was a simple formula to follow. Create content, manage comments, repeat. Sure, audiences had a voice, but that voice was only used to share feedback on their customer experience. That’s where it ended. Blame it on TikTok, Gen Z, the ever-evolving role of […]

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]]> ELEVEN PR launches GEN11 https://campaignme.com/eleven-pr-launches-gen11/ Mon, 26 Apr 2021 08:02:58 +0000 https://campaignme.com/?p=35524 Integrated communications agency, ELEVEN PR, has announced the launch of GEN11. This new service harnesses the collective might of content creators across the Middle East to deliver powerful, creative brand content. Video is an essential part of advertising and content-marketing strategies. Join our free Online Briefing on Video 2021: Future Trends and Effectiveness to learn […]

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